Impact Fall 2011 Magazine | School of Business and Economics


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Experiential learning as an undergraduate curriculum requirement, faculty co-editing a renowned policy journal, influential leaders and alumni, passion for fundraising, students learning in Silicon Valley, remembering the late Bob Mark, and current student research at Michigan Tech's School of Business and Economics.

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Impact Fall 2011 Magazine | School of Business and Economics

  1. 1. School of Business and Economics Fall/Winter 2011 The Future of Business
  2. 2. Table of On the Cover Inset: Dave House ’65 talks with Contents students during their Silicon Valley journey (p. 24). 4 Students Learn to Create the Future of Business The Business Development Experience We would like to recognize and shows them how. thank our Dean’s Advisory Council members: 4 8 Duo Takes on David Bernard ’74, Retired Kimberly-Clark Resources Policy Veteran professors to edit renowned journal. David Brule ’72, President/CEO Northern Star Industries Inc. Dean Radson pictured with 2009–2010 women’s basketball team members: all business students. Left to right: Katie Zimmerman ’10, 10 Marketing, Mining, and Lucy Dernovsek ’11, Lindsey Lindstrom ’12, Darrell Radson, Kim Cameron ’05, Katie Wysocky ’10, and Maria Kasza ’10. John Calder ’67, CEO Cincinnati Controls Inc. Land Stewardship Three remarkable alumni, three great stories. FROM THE DEAN James Lenz, Director Homecoming celebrations, marvelous fall color, and unseasonably warm weather welcome this issue of John Deere and Company 16 National Attention Hugh Makens ’61, Office Counsel Rookie head coach makes it to the finals. Impact. It has been just over a year since our first publication, and we’re rapidly moving forward on our Warner Norcrosse and Judd LLP plans for growth as we emphasize innovation, entrepreneurship, and strategic development. Shankar Mukherjee ’86, President/CEO 20 Accreditation Stamps School 16 In this issue, you’ll learn how our Business Development Experiences provide a unique experiential learning curriculum for business education. In this pilot year, our business students developed business Dhanni Systems Inc. “World Class” plans and commercialization plans for newly developed technologies that emerged from engineering (p. 4). Scott Pattullo ’81, Senior VP AACSB-accredited. Again. Our students are learning to “create the future.” Sales and Marketing, Wheels Inc. Find out which two faculty members are now coediting an influential economics policy journal aimed at John Rockwell ’79 21 Rick and Jo Berquist decision makers in academia, government, and industry (p. 8). You will also hear from three alums who Cleantech Venture Capitalist Endow a professorship in have made significant contributions to their fields and now play a vital role in leading Michigan Tech Founder of Element Partners entrepreneurship and innovation. forward (p. 10). Meet Michigan Tech’s Head Women’s Basketball Coach Kim Cameron as she shares her journey from James Trethewey ’67, Retired Cliffs Natural Resources Inc. 22 A Tradition of Giving Generations of Discovery Campaign benefits student to 2010–2011 GLIAC Coach of the Year, after she led the Huskies to the NCAA Division II students, faculty, and staff. runner-up position in her first season (p. 16). Impact is produced by Michigan We feel that each story in this issue confirms our progress. The Association to Advance Collegiate Schools Technological University’s 24 Silicon Valley Visit of Business (AACSB) agrees, as it extended our accreditation after a rigorous review of our curricula and School of Business and Economics Students see the future. research in early spring (p. 20). and University Marketing and 24 We are very happy to announce the Rick and Jo Berquist Professorship in Entrepreneurship and Communications 26 Bob Mark Innovation, the first individually funded endowed professorship in our School’s history (p. 21). Darrell Radson, Dean Remembering a Great Man, Magician, With a heavy heart we announce that Professor of Practice Bob Mark passed away unexpectedly early this Lynn Czarnecki, Director of Teacher, Mentor, and Friend. Marketing and Communications summer. His impact on students, Michigan Tech, and the community will live on. We feature the Silicon Valley trip that Bob organized this past spring (p. 24) and celebrate his life (p. 26). Design 28 Class of ’11 Rocks Deloitte Bill Tembreull, Creative Director, Linna and Laubrick do Tech proud. Some of our great students are featured in articles on pages 28 and 30. University Marketing and A powerful conclusion of this issue includes presentations and travel of our faculty (p. 32) and the Communications 30 And the Survey Says . . . welcoming of four new assistant professors, including the first Rick and Jo Berquist Professor (p. 34). Contributors Or does it? Enjoy this issue. The past few months have been truly remarkable. But, stay tuned, it’s only getting better. Suzanne McDonough, Erin Kauppila, Lynn Czarnecki, Darrell Radson, 32 Faculty Globe Trekkers Dennis Walikainen, Diane Benda Photography 34 New Faculty 26 Brockit, Gowtham, Jonathon May, Darrell Radson, PhD John Hatch, Sarah Bird, Susan Diane Photography 35 Blast from the Past Michigan Technological University is an equal opportunity educational institution/equal opportunity employer.2 School of Business and Economics  Michigan Technological University School of Business and Economics  Impact Fall/Winter 2011 3
  3. 3. F E AT U R E Students Learn to Create the Future of Business “One of the most valuable skills I am taking away from the experience is the ability to communicate effectively with varied audiences. We figured out pretty quickly how to get the necessary information from each group.” —Dan Raisanen T he Business Development students add value by developing Experience, believes that the real-world Experience, which finished business plans to move the creative involvement offered by the program its pilot year in spring ideas or solutions forward to create is crucial for graduates entering a 2011, unites business and potential, viable businesses. The tough job market. “Job applicants who engineering students in a collaborative, Business Development Experience have never worked within realistic hands-on atmosphere to work toward gives meaning to the Michigan Tech limitations are at a disadvantage,” he a common goal: bringing a product tag line, ‘Create the Future,’ for our said. “Michigan Tech is known for from an idea to market. With this business students.” sending out graduates who have the new program, the School of Business practical knowledge to hit the ground Beginning with the class of 2010, and Economics is integrating the running—the same should be true for students have three tracks to complete development of new technologies business students.” the Business Development Experience and new businesses into the capstone project. Two of those tracks Leinonen, who is the program undergraduate curriculum. require spending a full year with a director for the local MTEC Smart Created by a team of faculty with Senior Design or Enterprise team, Zone Business Accelerator, lent his entrepreneurship experience and acting as consultants and writing a entrepreneurial expertise to industry expertise, the Business business plan. The experience mimics the curriculum development and Development Experience goes beyond an industry situation: students are project identification. traditional business education. This required to seek out information, come capstone two-course sequence provides up to speed on technical specifications, Collaborative Explorations students with the opportunity not only communicate with the team, identify to learn business but also experience potential markets, find funding In addition to giving students the it by developing the business side of a sources, and make profitable business opportunity to apply their theoretical new technology over the course of their recommendations to suit the current knowledge and improve the application senior year. market needs. At the end of the year, of their newly attained skills, the teams present their written plan in a Business Development Experience “Innovation is the fusion of proper also promotes cross-disciplinary format that is similar to those used by business implementation with a partnership. Michigan Tech is uniquely start-up businesses to secure funding. creative idea,” said Darrell Radson, suited to prepare graduates for the dean of the School of Business The third track involves completing reality of a collaborative professional and Economics. “Michigan Tech’s the Applied Portfolio Management environment, with its strong engineering students specialize in Program, featured in the previous technological tradition and a student developing creative ideas or creative Impact. body that is more than 50 percent solutions to problems, but much of engineering and science students. Jonathan Leinonen, an instructor the research never makes it out of the for the Business Development “It’s an eye-opening experience for lab or the classroom. Our business4 School of Business and Economics  Michigan Technological University School of Business and Economics  Impact Fall/Winter 2011 5
  4. 4. F E AT U R E The Future of Business Advanced Braking System The TrailTrac Senior Design team, working in partnership with sponsor HB Performance Systems, designed and developed an advanced electric braking system. Business Development Experience students Dan Raisanen and Bennett Royer worked with the engineering team and the sponsor to write a business plan and identify new markets for the brake system. They also employed creative research methods to develop a marketing strategy that focused on the product’s benefits over competitors and identified potential vehicles for product placement. The brake system, which will be used initially on three-wheeled motorcycles, went into production in summer 2011. Bennett Royer and Dan Raisanen Roger Woods, left, and Jonathon Leinonen in the new LSGI Trading Room in the Academic Office Building. students on both sides,” said the late valuable skills I am taking away will serve participants well in their use after graduation,” said Woods. Microscope Sample Kits Bob Mark (see story on page 26), who from the experience is the ability to professional lives. Leanna VanSlooten, The Business Development Experience, Business Development Experience students Leanna VanSlooten and Joe Fitzhugh coordinated projects and handled communicate effectively with varied whose group worked to bring mandatory for all students enrolling partnered with the Nanotech Innovation Enterprise to explore the business possibilities communication with participating audiences. We figured out pretty educational microscope kits to market, now, will make graduates more for an educational, atomic-force, microscope sample kit. In addition to developing a departments. “Each group sees a quickly how to get the necessary agrees. “We had to get up to speed on competitive for jobs. “With the business plan that included recommendations for consistent management, Van Slooten problem from a different perspective, information from each group.” the technology, find the right people advanced communication, research, and Fitzhugh wrote a white paper about the possibilities of a spin-off business. With so there is a process of learning how to Raisanen expects that this capacity for to talk to, and figure out where to find and negotiation skills paired with an eye toward the enterprise’s goal of becoming self sufficient through direct sales of work together effectively to get the job agile communication will serve him the information we needed. It really portfolio pieces that demonstrate their its products and educational services, the team defined the competitive advantage and done. When students have the chance well in industry. required initiative to get things done, ability to sell and the ability to develop identified a core market based on educational spending. to see the complexities and limitations which is tough when you have a full Once students learned how to adapt a business plan, our students will stand on the other half of the equation, load of classes,” she said. their communication styles, they out,” said Leinonen. “Companies everyone comes away with more encountered another challenge that is that recruit here tend to have an respect for the process,” Mark said. Looking Forward common for industry professionals: engineering focus, and we now are able learning how to find the information The Business Development Experience to give them business applicants with a Real-World Challenges that is required to move forward. strong technical background.” heads into its second year with new, Students in the pilot program learned “Often, students know what data emerging technologies from across The program will also make the firsthand about the challenges of they need but not how to get it,” said campus. Participants will get involved School of Business and Economics working with subject experts. For instructor Roger Woods. “The program with the engineering teams earlier more attractive to prospective students business professionals who work in teaches the art of being inquisitive. in the semester to gain ground-level who are interested in engineering a technological environment, it will It encourages students to make the knowledge of the technology as it but prefer to handle the business side come as no surprise that the most intuitive leap to more creative research, is developed. To encourage regular, of the equation. “We have a unique commonly cited challenge among to look for unexpected indicators when gradual progress throughout the year, Joe Fitzhugh and Leanna VanSlooten engineering resource here at Michigan participants was communication with published data is not available—like program instructors are developing a Tech and great business students,” the engineering team. the number of portable toilets at a new set of intermediate deliverables. said Dean Radson. “The Business construction site, for example, or “By setting specific expectations, we Dan Raisanen, whose team developed Development Experience gives our the number of pizzas delivered to can help students understand what an advanced braking system, business students a real competitive the Pentagon.” is expected of them in a professional learned early on how to successfully advantage that will help them to create The instructional staff believes that environment, giving them a basic the future.”  navigate conversations with different this process of learning how to learn framework of steps they will be able to stakeholders. “One of the most6 School of Business and Economics  Michigan Technological University School of Business and Economics  Impact Fall/Winter 2011 7
  5. 5. S EHOLAHCA D E R R S H I PDuo Takes on Resources Policy “We’ve been working together for more than twenty-five years, and, as coeditors, we will be able to exchange ideas and dedicate our combined energies to continue Resources Policy’s contributions to the field.” —Gary Campbell Professor of Economics Mark Roberts W ith a prestigious new coeditorship, two economics at Michigan Tech and the associated Peace professors in the School of Business and Corps Master’s International program. He is also an adjunct Economics will have the opportunity professor with the Department of Geological and Mining to impact the analysis and public Engineering and Sciences. Roberts, who is also involved understanding of resources and mineral economics policies in the Master’s International program, analyzes cycles around the world. of metal, energy, and commodity prices and studies the environmental issues and impacts of mining. Both maintain Gary Campbell and Mark Roberts have been named full teaching schedules. coeditors of Resources Policy, The International Journal of Minerals Policy and Economics. Established in 1974, the Campbell and Roberts have a long history with Resources journal is published by Elsevier and is aimed at economists Policy as regular contributors and reviewers. Roberts was and decision makers in academia, government, and industry. a member of the editorial board for twenty years. As Campbell and Roberts, who are currently acting as associate coeditors, Campbell and Roberts will solicit papers, assign editors, will take over the position in January 2012 from reviewers, communicate with authors, and send papers Philip Maxwell, professor emeritus in mineral economics in through the editorial system. the Western Australian School of Mines at Curtin University. The greatest challenge of the position, said Roberts, will “We are proud to be a part of a strong editorial tradition,” be finding qualified reviewers for each piece. “One of the said Campbell. “We’ve been working together for more benefits of working together will be the chance to pool our than twenty-five years, and, as coeditors, we will be able contacts to find reviewers who have expertise in the topic of to exchange ideas and dedicate our combined energies to each article,” he said. continue Resources Policy’s contributions to the field.” “We are honored to accept the position,” said Roberts, “and The coeditorship is an honor that recognizes Campbell we look forward to the challenge.” and Roberts’ service to the profession and their expertise in minerals policy and economics. Campbell, whose Campbell and Roberts’ first coedited issue of Resources Policy research focuses on metal markets and the urbanization will be published in March 2012.  and sustainability of mining, helped establish and now coordinates the master’s program in applied natural resource Professor of Natural Resource Economics Gary Campbell8 School of Business and Economics  Michigan Technological University School of Business andand EconomicsImpact Fall/Winter 2011 9 School of Business Economics   Impact Spring
  6. 6. A L U M N I I M PA C T Marty Richardson ’79 Marketing Maverick and Sailing Enthusiast “[Starting my own business] was the most difficult thing I’ve ever done. But, I’m proud of it and really wouldn’t change a thing.” —Marty Richardson A ever done.’ And she was right. It was nchors aweigh, steady as she goes, and full the most difficult thing I’ve ever done. speed ahead! These have been the hallmarks But, I’m proud of it and really wouldn’t of Martha (Marty) Kresnak Richardson’s change a thing.” career. An expert in marketing and a sailing enthusiast, Richardson’s connection with Michigan Tech Richardson’s business, founded came about in a less traditional way.“I was actually the first in 1989, was Services Marketing professional that Michigan Tech ever hired to serve in a Specialists (SMS), a consulting firm marketing capacity,” recalls Richardson, who first arrived at providing full-service marketing and Tech in 1976 with a bachelor’s in communication arts from communications support to professional Michigan State. Her commitment to Tech remains strong, service firms and business-to-business now as chair of the Board of Control. organizations. Ironically, her first client was Coopers & Lybrand. Her portfolio While employed by Tech, Richardson pursued a master’s grew into several hundred clients across degree in the School of Business and Economics with a the US and Canada, including those specialty in marketing. “Most of the students were engineers specializing in accounting, architecture, wanting to get more of a business acumen. So, I was a bit engineering, law, and health care. different from the usual student at that time. I worked full time and still managed a pretty heavy course load.” Making a difference continues to be a part of Richardson’s Richardson is also enthusiastic about the new MBA However, another dream was waiting in the wings, or life. She has been a board member or officer of numerous programs, especially the Tech MBA Online. “Who among After graduating, Richardson found that women with a rather at the dock, for Richardson and her husband, Jerry, master’s in business were rare commodities. She was offered professional and community organizations, including the our alums would not want an MBA from Tech? And if you a former engineering manager for General Motors. Since Greater Detroit Foreign Trade Zone, Lutheran Social can do it online around your schedule, it’s a real draw. It’s a number of great opportunities and chose to work for the leaving Detroit in September 2007, the Richardsons have international accounting and consulting firm Coopers & Services of Michigan, Women’s Economic Club of Detroit, great knowing you can take the program at a set cost that logged nearly 12,000 nautical miles on a fifty-two foot International Institute of Detroit, Leadership Detroit, and you can budget for. And the quality—well, that just can’t Lybrand (now PricewaterhouseCoopers) in the Detroit area. trawler they named Monarch. They have traveled up and the National Association of Women Business Owners. be beat!” down the Atlantic Coast, to the Florida Keys, and the In 2002, she was named to the Crain’s Detroit “Most This began a ten-year career with a variety of positions of Bahamas. “We named our boat Monarch because she goes Influential Women” list. Richardson is positive about the current goals for Tech. ever-increasing responsibility. From marketing supervisor to from Ontario and northern Michigan all the way down “Having a University-wide strategic plan is key. And, the marketing manager to marketing director, Richardson saw to the Gulf of Mexico just like the monarch butterfly,” Governor Jennifer Granholm appointed her to the School of Business and Economics plays an important part many different facets of the company. “I traveled across the says Richardson. Michigan Tech Board of Control in 2005. In July 2010, she in the accomplishment of a number of University goals. The country, working with top management for their ninety- eight offices. I really learned a lot—certainly a big expansion took over the leadership of the Board. Board and administration are always focusing on how we According to Richardson, after college it is important to can provide a world view for the students. Not only how of my master’s education.” find the right job, save prudently, and never give up on “It was a real honor to be appointed to the Board of to invent the technology but how to apply it to bettering your dreams. “It’s surprising we’ve become so successful Control, and serving on it is a wonderful experience,” says mankind. The business school provides the critical link While enjoying her work with Coopers & Lybrand, with such simple advice. Although not always easy, you just Richardson. “The board is populated by extraordinarily between technology and real-world applications.”  Richardson dreamed of starting her own business. The best have to keep your eye on your vision and persevere. I can intelligent and savvy people. They are all so competent in advice she received was from another woman entrepreneur look back and say, ‘If it hadn’t been for my company and their areas and have such a deep love for the University and in New York where Richardson had an office at the time. the good salaries our employees made, where would they be commitment to its interests.” Richardson recalls, “She said, ‘Are you sure you want to now?’ It feels good to know we made a difference.” do this? This is going to be the most difficult thing you’ve10 School of Business and Economics  Michigan Technological University School of Business and Economics  Impact Fall/Winter 2011 11
  7. 7. A EAD NIHL U ME R I M PA C T Steve Hicks ’83 Building a Successful Career in the UP, Naturally “I think it’s just a matter of working harder and working smarter. And having fun at what you do.” —Steve Hicks P ure Michigan” is the slogan being used by the Hick’s own personal strategy for success is simple. “In state to entice visitors to enjoy Michigan’s many anybody’s career, you’re going to encounter adversity. I treasures. “Pure UP” is the slogan that could easily think it’s just a matter of working harder and working be used to describe Steve Hicks and his meteoric smarter. And having fun at what you do. I also had good rise through a UP company with global impact. mentors earlier in my career, people who ran global operations and were senior people in law firms.” Hicks grew up in Iron Mountain. Always interested in the business world, he came to the School of Business and Hick’s long career at Longyear has allowed him to remain in Economics in 1979 because “Tech was a regional school the UP. He has been married to his wife, Shelly, for fifteen with an excellent reputation.” years. They have two children: Ellie, age eleven, and Collin, age eight. Living in Marquette, the family has been able to Majoring in accounting, Hicks encountered many be involved in all the outdoor “Pure UP” things that Hicks memorable experiences, including Professor Sam Tidwell loves, including hunting and downhill skiing. of the red tie accounting fame. “He was an interesting and engaging man and it was always fun to be in his class.” Having an impact in the business world has not been enough for Hicks. He has also been a dedicated alum of In addition to Tidwell, Hicks was impressed with the overall Michigan Tech. Currently, he is serving on the Michigan quality of all the professors and his business education. Tech Board of Control and on the Board of Trustees of the “The courses were serious, thorough, and solid. I graduated Michigan Tech Fund, and, in the past, he was involved with knowing I had a well-grounded foundation not only in the School of Forest Resources and Environmental Science accounting but in finance and economics as well.” advisory board. This foundation and his own talent and drive soon landed According to Hicks, “I wanted to serve on the Boards to Hicks a job with J. M. Longyear LLC in Marquette. give back and share my experiences and knowledge to assist Longyear is a natural resources company with 165,000 acres the University in implementing its vision and strategy. It of commercial timberlands and a large portfolio of iron ore has been rewarding working with the dedicated men and and other mineral rights in the upper Midwest and Ontario. women who serve on the Board. Clearly everyone whom I’ve Hicks began in the accounting department of Longyear, been associated with in this tenure has had Michigan Tech’s then became vice president of finance, followed by chief best short-term and long-term interests in mind.” operating officer. In 1999, he attended a concentrated Looking ahead, Hicks feels very positive about Michigan residency program for global executives at the University of Tech’s future and the future of the School of Business Michigan School of Business. In that same year, he became and Economics. CEO of Longyear. “I’m very comfortable with Michigan Tech’s strategy. I In the past five years, Hicks has led Longyear in more than think it’s the right strategy for the right time. Michigan $2 billion worth of projects, including a $1.5 billion steel Tech is involved with a lot of research and science that, mill and a $350 million cellulosic ethanol facility. Cellulosic given the current state of the world, will reach emerging ethanol is a biofuel produced from wood, grasses, and other markets. The School of Business and Economics has plant materials. The steel mill, Essar Steel Minnesota, is made strategic alignments across the University, taking expected to be operational in 2012 and is North America’s an integral part in leading innovation to the next step of first iron mining through steel processing facility. commercialization. Whether it is in freshwater studies According to Hicks, Longyear is successful in a modern, or alternative energy or any other engineering or science global marketplace because the company continues to follow disciplines, I’m confident that Tech will be able to help the principles that have guided the Longyear companies for solve the world’s problems and make it better.”  more than a century: creating value, maximizing performance, leveraging opportunities, and encouraging sustainability.12 School of Business and Economics  Michigan Technological University School of Business and Economics  Impact Fall/Winter 2011 13
  8. 8. A EAD NIHL U ME R I M PA C T In his final years with Cliffs, Trethewey was senior vice president of business development and worked with the senior corporate team in reshaping the company, adding international experience Jim Trethewey ’67 to his career. He retired in 2007. Looking back, Trethewey says, “A really good education is your ticket to opening up opportunities. When opportunities struck, I A Different Route to Success was well prepared to take advantage of them.” Being open to different types of jobs within a company is helpful, as many newly learned skills could be transferred to “A really good education is your ticket to opening up opportunities. When other areas, he says. “Mobility is also important. Don’t tie opportunities struck, I was well prepared to take advantage of them.” yourself down to one location.” Being involved in both professional and community —Jim Trethewey organizations has also been important to Trethewey. He networked with professionals in the American Mining Association, the Society of Mining Engineers, and other industry groups that gave him a broader understanding of his field. “I worked with community organizations such as United Way and currently serve on the boards of two charities,” says Trethewey. “I was always looking for ways to give back to society. It’s important to stay active in other things besides work so you can expand yourself.” Trethewey credits a lot of his success to family support, especially from his wife, Dee. The couple divides their time among a winter home in Florida, a summer home in Chautauqua, New York, and a townhouse in Cleveland, where three of their five children and five of their eight grandchildren live. Trethewey has found time in his busy retirement to continue giving back to Tech. In 1994, he began serving on the School of Business and Economics advisory board, and since 2009 he has T aking “the road less traveled” takes courage, especially served as a trustee of the Michigan Tech Fund. for a college student. Many students come to Trethewey reflects, “My newer role as a trustee lets me deal with Michigan Tech for engineering, but an elective can the entire University. It gives me an opportunity to participate lead to a different career path. Such is the story of Jim in activities with other devoted graduates who care where the Trethewey. University is going. We help raise funds for the University, Trethewey, from Ironwood, began as a mechanical engineering network, and work to form corporate partnerships. These major. Then he took an accounting elective from Professor Sam activities are important to maintain sound financial footing and Tidwell. Because he did well in the course, Tidwell encouraged ensure the University continues to advance.” him to change majors. After some soul-searching, Trethewey As an advisor to the School of Business and Economics, switched to accounting. he has been involved in AACSB accreditation, which has As an undergraduate, Trethewey was involved in Theta Tau been particularly gratifying for Trethewey. Providing input fraternity and intramural sports. His academic achievements led on curriculum and meeting with students and faculty have to the honorary accounting fraternity Kappa Sigma Iota. “I made been valuable for him. He is excited about many School many good friends and liked the students’ work ethic,” says and University programs including the Applied Portfolio Trethewey. “And, in my career, it turned out to be a very good Management Program (APMP) and Enterprise. thing to have a mix of business and technical courses.” “I like that the School is getting involved directly with After graduating, Trethewey accepted a position as an auditor corporations and the hands-on nature of these programs,” for Copper Range, a copper mining concern. He next joined he says. In addition, Trethewey has started two endowed Cleveland-Cliffs (now Cliffs Natural Resources), an iron ore scholarships for business students from Gogebic County. Other mining company in an exciting growth period, as a financial possible contributions are in the planning stages. analyst in its Ishpeming office. “The School of Business and Economics was my foundation, Cleveland-Cliffs offered Trethewey a wide variety of my beginning on the road to success,” he says. “So it’s really opportunities. From Ishpeming to Ontario to Cleveland, important for me to have a part in its growth. The current Trethewey worked in positions of increasing responsibility direction of the School is right on track. Being involved has and became vice president-controller and chief accounting given me the opportunity to have a voice in where the School officer. Along the way, he also earned his MBA from Baldwin- is going and ensure it’s constantly getting better. And that’s Wallace College. very fulfilling.”  Photo courtesy of Cliffs Natural Resources.14 School of Business and Economics  Michigan Technological University School of Business and Economics  Impact Fall/Winter 2011 15
  9. 9. ON CAMPUS National “Give yourself a chance to do what you love. I’m living proof that anything is possible.” Attention —Kim Cameron Rookie Head Coach Makes it to the Finals I n March 2011, the Michigan Tech community Cameron has a BS in Business Administration, focused around the world watched as the Huskies in marketing and management, and a psychology women’s basketball team worked steadily toward minor. This nontraditional educational path, says an unprecedented second-place finish in the Cameron, ended up being an advantage in her NCAA Division II national championships. Leading coaching position. the way was a School of Business and Economics “We recruit heavily, and my experience in marketing alumna, head coach Kim Cameron ’05. At only 27, helps me sell Michigan Tech, which many people see as Cameron became the first basketball coach in Michigan a difficult product,” says Cameron. “There was a steep Tech history to take a team to a national championship learning curve, but my course work in marketing and game—an exciting end to her first year on the job. psychology gave me the tools I needed.” She also cites The youngest head coach at Michigan Tech, Cameron a foundation in business as helpful for the extensive led her team to a record-breaking 31 wins and was planning, budgeting, logistics, and organizational named the Great Lakes Intercollegiate Athletic duties required of Michigan Tech coaches. Conference and Women’s Basketball Coaches As the new head coach, Cameron found herself Association Region 4 Coach of the Year. drawing upon her knowledge of management For Cameron, the path to success has been relatively principles when she assumed control of the team. She short and somewhat chaotic. The Alpena, Michigan, made strategic changes to allow her players to work to native played on the Huskies women’s basketball their strengths, giving her offensive team more freedom team from 2001 to 2005 and accepted the position to be creative and use their emotions on the court. of assistant coach immediately after graduation. Five “Before I came on as head coach, we graduated five years later, head coach John Barnes left Michigan Tech strong seniors,” she said. “I started with a team of and Cameron was offered the position. “My career younger players who had been working hard out of has been a dream come true,” she said. “Things have the spotlight for years. 2010-11 was their time to fallen into place perfectly. It was intimidating to move shine. We pulled together and trusted each other, with up so quickly, but I learned under a successful head incredible results.” coach, and I’ve been part of Michigan Tech’s winning tradition for many years. My goal was simply to Cameron cites the work ethic of her team, which continue on that path.” included three School of Business and Economics students, and their ability to balance school and sports While university-level coaches often come from as major factors in the successful season. “Our athletes backgrounds in exercise science and physical education, are students first, and I find that players who take pride16 School of Business and Economics  Michigan Technological University School of Business and Economics  Impact Fall/Winter 2011 17
  10. 10. ON CAMPUS in academics succeed on the floor,” she said. They A devoted Michigan Tech fan herself, Cameron says, “I finished the season twentieth in the nation with an love the school, I loved my education, I love the area, overall GPA of 3.459. I love the community. It’s easy to sell a product that you believe in so wholeheartedly. I felt safe here. I felt The team’s success at the NCAA national happy and loved. I want to bring other people here to championship had a unifying impact on the Michigan have the same positive experience.” Tech community, both locally and across the world. When asked for advice for business graduates who “The support was unbelievable. Everywhere we went, want to pursue nontraditional careers, Cameron advises our fans turned out in the thousands,” she says. “I was students to put themselves out there and to find a way getting countless good-luck messages and calls from to work personal passions into a career that uses their former athletes and alumni from all over. Our success business skills. “Give yourself a chance to do what you got them thinking about Michigan Tech again. There’s love,” she said. “I’m living proof that anything a great connection between athletes, alumni, and the is possible.”  community.” “I started with a team of younger players who had been working hard out of the spotlight for several years. 2010-11 was their time to shine.” —Kim Cameron 2011 NCAA Division II National Runners-up with three consecutive trips to the Elite Eight. Of course, they are winners academically, too. You can relive the incredible 2010–11 season and keep track of this year’s edition. www.michigantechhuskies.com18 School of Business and Economics  Michigan Technological University School of Business and Economics  Impact Fall/Winter 2011 19