A brand is not your logo, it is not your name, it is not your colours. In a connected era you need to keep in mind that everything you do - especially when you are a startup - and everything you believe in make up the DNA of your image. It's not enough to tell any more, you have better show to an audience that you handle as human beings and partners in growth.
How do you find these foundations, how do you understand your customers better? What helps to distill a clear and simple message?
Slightly reading friendlier slides from my talk on branding for startups at Itnig, Barcelona. Coming together from 10 years of experience in communication, working for advertising agencies, consulting freelance, running and working with startups.