Advances in Publishing Technologies The
Value of Online Video Instruction

James FritzLead Content Manager, lynda.com
@jamesfritz

Current
Publishing Trends

The end
is nigh?

https://www.flickr.com/photos/polandmfa/10400451785/in/photolist-gR4and-gR3EWy-gR42Ye-gR3NPi-9bBT3h-fyNMM-gR3K5p-egoxvV-8FoQ7U-gR4Gza-N35C4-gR3AJL- egoaQa-gR3FJ5-51YFjb-356L8H-6HSy9d-mRnseb-9DyfM5-4oXiRF-6KjySa-5T2Hy9-gR3yUJ-4p2oFu-ezWYoN-9gXENv-5ZJtAd-7bTv1L-gR3Szz-gR3HXV-gR3WzZ-gR3Z7y- gR44oZ-gR3UEA-gR3XxF-gR44tu-gR3L6U-gR4F6P-gR3MsQ-6ACtGq-6ESU2W-iZroe4-983Tp-8pAmR-5XvRsg-98Crg1-2MCJv-2RcqHW-4qcLfg-6sCbFS Is Print
Dead?

Consumers prefer digital over print
Jet magazine goes digital-only SkyMall sales are falling

https://www.flickr.com/photos/eflon/3730262014/in/photolist-n4CHF2-5twxH-6FCyWj-6XFAbG-6fbztb-6QrCri-6f7phZ-msh62u-9EbbXJ-6frk7F-em1S5R-9WwqGV-6dmZJh- htDY9K-cNMmQU-3wQE7-6aapzd-oX4JC-6fbzGj-ndivov-6f7pqn-6fbzm7-9F6DKa-6fbzyW-asuHEU-fW4Rib-69u9pj-4phJBz-4W4G9i-7fwfP-afnBU6-aeuMXh-expEA-5BrTRP- bMnaaa-a1tKri-4JTLmq-9Hd2VM-eJxTFP-7iKsfx-5YJyXf-5twxF-5twxG-5cY2q-8JBP8k-6B9BC-5hsJu-4gP5D1-5hsJv-dtuRBd/ Is Newsstand
Dead?

iOS 7 redesign dead on
arrival Apps are locked in forever Noise and confusion

http://www.robertnewman.com/are-magazine-apps-dead-a-state-of-the-art-roundtable/ Are Mag Apps Dead?https://www.flickr.com/photos/jcubic/14091200977/in/photolist-hMtdgp-6qNNx-5ETQe-3iBH-kgKBN-ntc67Z-9ownNZ-2M5hRQ-
jhfZA-7e6iHa-7yEB9r-mA5RTP-6fkB6Q-guaciD-nuxk3a-8N3HDZ-ehZnD5-7xnYXj-61ChRT- kgKBP-4rtDd4-6fkzyJ-6UPEpK-5ZD2Jv-6AyrPP-6QwMte-6LPngM-jEgdG7-EKn4X-7cmYo-dc1Me1-6fgrgg-6fgrJn-9nRbXn-GhF1K-4sfVtZ-fKLDZo- fKu4ga-fcSXNo-7yWW1k-6fgpsR-5z9fyw-c62NZY-dsfozv-f6EJsp-6fgknk-e1yKHP-8v9EQR-6M7G4y-fKu4dZ

Publishers seem to lack innovation
Newsstand is not being updated Boring print replicas are uninspired http://www.robertnewman.com/are-magazine-apps-dead-a-state-of-the-art-roundtable/

In app
reviews

There is a grassroots campaign
against in-app reviews Annoying and takes you out of the experience Aggressive and leads to bad reviews

DPS gives up on the
Kindle

http://www.talkingnewmedia.com/2014/04/08/adobe-drops-support-for-android-content-viewers-on-kindle-fire-devices-in-latest-release-of-dps/ Existing apps still work
Opportunity for other systems Other Android tablets are still supported

http://www.macrumors.com/2014/05/01/apple-tablet-market-share-1q14/
Tablet market share

http://readwrite.com/2013/04/08/teenagers-smartphones-how-theyre-changing-the-world Smartphone usage is different
than tablet usage

WHERE
TO START?

Distribution Methods App vs File
Newsstand Selling vs sharing 1:1 or 1:Many

Which Platforms?

Interactivity

To Code or Not to
Code

SO MANY
CHOICES!

Mediums available today

Interactive PDF

Interactive PDF Easy to create/export
Replica of Print Edition Hyperlinks & limited interactivity 1:1 Distribution +Pros

Interactive PDF Requires 3rd party
reader apps Lacks mass distribution Can’t replace the desktop experience, yet -Cons

eBook/HTML

eBook/Html Selectable text Resizable/reflowable Multimedia
support Distribution via multiple stores +Pros

eBook/Html “Coding” sometimes required Device
fragmentation Tweak for each device Constant evolution/change -Cons

InDesign Plug-in

InDesign Plug-in Easy to create
InDesign centric Lots of interactivity Easy to get started Lots of competition +Pros

InDesign Plug-in Can be expensive
Often large file size Need to redesign print documents Lots of competition -Cons

Page Flip

Page Flip Easy to create
You only need a PDF Mature market Hyperlinks & video It has page flips! +Pros

Page Flip Layouts may not
natively fit on screens Print-centric designs Limited interactivity Store within a store (visibility) Page flips are the 21st century drop shadow -Cons

Interactive Books

Interactive Books Easy for kids
to use Supports animation and multimedia Games are often included! +Pros

Interactive Books Varied ways of
creating Expensive No clear winner They don’t use InDesign! -Cons

Online Creation

Online Creation Like InDesign in
a browser No software to install +Pros

Online Creation Very early stages
Limited capability -Cons

Digital Publishing Learn to design,
create, and publish interactive PDFs, digital/interactive magazines, EPUB/Ebooks for iPads and e-readers.

Tools of the trade InDesign
Acrobat CSS+HTML Editor iPad/tablets

Digital Publishing Courses INTERACTIVE PDF
Digital Publishing Fundamentals InDesign CC: Interactive Document Fundamentals InDesign Insider Training: Interactive PDFs Creating an Interactive PDF Magazine Creating an Interactive PDF Presentation Creating Accessible PDFs Creating PDF Forms with InDesign EBOOKS EPUB Fundamentals InDesign CC: EPUB Fundamentals Creating a Fixed-Layout EPUB Creating an Ebook for the Kindle InDesign for Web Design InDesign CS6 to HTML Distributing and Marketing Ebooks DIGITAL MAGAZINES Adobe Digital Publishing Suite Essential Training Adapting Print Layouts for Digital Publishing Designing a Digital Magazine Designing a Magazine Cover Digital Magazine Design Trends INSPIRATION Creative Spark: Stacey Williams-NG Existing course Coming soon

Print Publishing Learn industry standard
best practices for print design and print production

InDesign® Acrobat® Photoshop® Illustrator® Tools
of the trade “Adobe, InDesign, Photoshop, Acrobat and Illustrator are registered trademarks of Adobe Systems, Inc. All other trademarks are the property of their respective owners.” That’s probably not the right language, but something to that effect.

Print Publishing Courses Core Training
InDesign CC Essential Training Illustrator CC Essential Training Photoshop CC Essential Training Up and Running with Acrobat InDesign Insider Training: Print PDF’s InDesign Insider Training: Preflight and Printing Print Production Essentials Print Production Fundamentals Print Production Essentials: Digital and Variable Data Printing Print Production Essentials: Prepress and Press Checks Print Production Essentials: Packaging Print Production Essentials: Embossing, Foil Stamping, and Die Cutting Print Production Essentials: Spot Colors and Varnish Projects Designing a Book Designing a Magazine Layout Designing a Brochure Designing a Business Card Designing a Print Ad INSPIRATION Margo Chase, Graphic Designer Creative Inspirations: Stefan G. Bucher, Designer, Illustrator, and Writer Existing course Coming soon

Design Skills Teaching you techniques
beyond software

Design Skills Foundations of Typography
Foundations of Color Foundations of Composition and Layout Before and After Drawing Vector Graphics Artist at Work

Content OverviewUnderstanding the types of
content that lynda.com offers our members

Tools Adobe Autodesk Microsoft Skills
Inspiration Business Design Creative Creative Spark Start to Finish Insights

Tools Up and Running Essential
Training First Look New Features/Updates Projects Advanced Deep Dives

Skills Foundations Fundamentals Artist at
Work PMP Certification Hardware

Inspiration Creative Spark Start to
Finish Insights Documentaries

Learning Paths Curated learning paths
built and maintained by our lynda.com content team Offers the ability to browse at playlist center Helps you discover where to go next

Questions?