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Pb presentation oct 4, 2011 2

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Pb presentation oct 4, 2011 2

  1. 1. Meeting the Challenge of Change<br />
  2. 2. “Toto, I don’t think that we are in Kansas anymore!”<br />
  3. 3. Our Rapidly Changing World<br />“May you live in interesting times”<br />If you feel stressed, you are not alone<br />Everything is changing and impacting all aspects of our lives<br />“Not the World we grew up in” – That Used to Be Us – Friedman<br />“Generations” as the great differentiator in our response to change – who you are determines much of how you think<br />Is this the new ‘normal’…yes!<br />
  4. 4. Today’s Mission<br />Talk about How Change is impacting all of us<br />Change is disruptive and technology distracting<br />Innovation as a key driver for positive change & growth<br />Tools and Recommendations for the knowledge you need<br />Question period at the end…but if just you can’t hold it – speak up<br />
  5. 5. The New Media Marketplace<br />
  6. 6. Crowd Sourcing on Your Digital Proclivities<br />Texting<br />Tweeting<br />Facebooking<br />Posting / Blogging<br />LinkedIn<br />Yelp / Foresquare<br />Google +<br />MySpace<br />Nike +<br />Reader<br />How many are doing integrated marketing now<br />
  7. 7. Technology Comes at a Price<br />Los Angeles Times, Sunday October 2, 2011<br />Following a family from OC on the aspects of how we leave digital footprints everywhere<br />Nearly all sites on the web follow – cookies<br />iPhones record location and activities<br />Data is sold to data aggregators.<br />Even I am alarmed – we tend to forget how open we are<br />
  8. 8. Origins of My POV<br />Studied American, European, Russian and Japanese history. History is great for perspective and has served me well.<br />I have extensive experience and success leading sales and leading organizations<br />Start-ups and Turnarounds are my hallmark<br />Iam an Early Adopter and kind of geek on technology<br />
  9. 9. My Experience<br />Disneyland<br />Xerox<br />Nuclear Plants<br />Harte-Hanks<br />OC Register<br />Diversified Direct<br />Signs of Support<br />Names In the News<br />Direct List Technology<br />Consulting – Bunch & Co<br />Trojan Wire<br />Blogebrity<br />Blogs with Balls<br />Ballers Network<br />SEO Intelligence<br />Pinacol / Blazonco<br />InterActTeamworks<br />Analog Sherpa<br />
  10. 10. Genesis of Analog Sherpa<br />An off shoot of my 20 year consulting Lyn Bunch & Company.<br />Guide people up the digital mountain, and back down again!<br />Consult and strategize with individuals and organizations with a focus on the integration of digital and analog skills and tools to emerging business situations.<br />Most of my clients by relationship or referrals<br />Also into Behavioral Technology and Digital Humanities<br />
  11. 11. The Elephant in the Room Today<br />The declining volumes & revenues for direct mail & print advertising – newspapers.<br />This is my core business areas, and where most of my clients have been over the last 20 years.<br />USPS Plan – I love the honesty, but will cause dislocation and with political risk<br />Newspapers – News without Paper<br />
  12. 12. Change - It’s All About the Cheese <br />Who Moved My Cheese – Dr. Spencer Johnson<br />Small book with very large sales in 1998<br />Still going strong…if not stronger today<br />About coping with change<br />We were feeling the impact of the changes back then, and even more today<br />
  13. 13. Generational Impact on Business<br />Traditionals – Before 1946<br />Boomers – Beginning 1946 ending in 1964<br />Generation X – Mid Sixties to Mid Seventies – 51M<br />Millennials – Mid Seventies – 75M<br />Each generation has it’s own unique characteristics including work and communications styles – causes friction between generations<br />
  14. 14. What Digital Natives Look Like in Their Habitats<br />
  15. 15. What DN’s Wear to Their Wedding<br />
  16. 16. The Path of Technology<br />Trend line of history – both building and cumulative<br />What Technology Wants – Kevin Kelly<br />Where Good Ideas Come – Stephen Johnson<br />Follow the inventors and creators, but invest in the 2nd movers – that’s where the money is.<br />
  17. 17. The Three I’s<br />These are three key areas that I focus on in my initial consulting with new clients. I’ve found that they are helpful in 80% of new engagements…<br />Innovation<br />Integration<br />Implementation<br />
  18. 18. Innovation<br />Innovation takes many forms for major to minor<br />Disruptive innovation – coined by Clayton Christiansen<br />Little Bets – Peter Sims<br />Innovation should be a continual process in every orgranization – is the key to digital world<br />
  19. 19. Tips on How to Innovate from Borrowing Brilliance (Left)<br />Defining – Deine the problem you are trying to solve<br />Borrowing – Borrow ideas from places with a similar problem<br />Combining – Connect and combine these borrowed ideas<br />Incubating - All the combinations to incubate into a solution<br />Judging – Identify the strength and weakness of the solution<br />Enhancing – Eliminate the weak points while enhancing the strong ones<br />
  20. 20. Mastering the 5 Skills of Disruptive Innovators (Right)<br />Discovery Skill 1 – Associating<br />Discovery Skill 2 – Questioning<br />Discovery Skill 3 – Observing<br />Discovery Skill 4 – Networking<br />Discovery Skill 5 - Experimenting<br />
  21. 21. The Business of Innovation …is Profitable<br />The Innovators DNA<br />The Myths of Innovation<br />The Art of Innovation<br />The Myths of Innovation<br />The Ten Faces of Innovation<br />Borrowing Brilliance<br />Little Bets<br />The Comeback<br />Think Better<br />
  22. 22. Integration<br />Integration is critical to future success – your customers expect it, and will follow those who do it<br />Integration includes the total communications channel across multiple media plaforms<br />The true ‘integrator’ will control the customers buy<br />The integrator is at the top of the food chain<br />Integration is strategic – not tactical<br />
  23. 23. Implementation<br />AKA - Execution<br />Most organizations are inherently poor at implementation.<br />We like to start things, but follow-up and follow though are HARD for most<br />I’ve found this to be key to implementing change and innovation – takes time and diligent follow through<br />
  24. 24. Learning from Key Business Leaders<br />Apple<br />Amazon<br />Nike<br />Walmart<br />Follow others who are breaking away from the pack – why, and how can you use those insights and tools<br />
  25. 25. Apple<br />Steven Jobs – the face of innovation<br />A key driver of “Innovation Premium”<br />Several acts and reloads – not all successful<br />Selling products at a premium – when others can’t<br />Designing products that people don’t know they need<br />The Apple store – a sea of blue t-shirts<br />New OSX – moves to the Cloud<br />
  26. 26. Amazon<br />“The earth’s biggest bookstore”<br />Survivor of the dot com bust<br />Smart learning organization<br />Amazon ‘Prime’ – double/triple sales volume<br />Online advertising data<br />Server space – the leader in digital server space<br />New tablet is Cloud driven – fits Amazon model<br />
  27. 27. Nike<br />World’s largest athletic shoe and clothing company<br />Really a digital platform for sport & technology<br />2007 devoted 80% of marketing into digital<br />Nike + - major tech win<br />Ballers Network – not so much<br />Sustainable Business & Innovation Lab – start-up for environment and healthy lifestyles<br />
  28. 28. Walmart<br />World’s largest retailer<br />Purchase of Kosmix for 300M – ‘social genome’ project<br />Leading transition to ‘social commerce’ <br />Referrals to e-commerce & Facebook<br />Volumes – live time social media filters<br />6.1M photos daily through<br />830M items on Facebook<br />
  29. 29. Lessons Learned from These Leaders<br />There are second chances…and even thirds<br />Leaders continue to innovate to remain market leadership<br />Innovation happen even in mundane applications<br />Sometimes you follow the crowd – sometimes you lead the crowd, and they will follow<br />Engagement sells – online and in-person<br />
  30. 30. The Dark Side - Distraction<br />Distraction – Maggie Williams<br />Alone Together – Sherry Turkle<br />Articulates the basis for a new study on the relation of digital tools in our lives and workplace<br />Numerous additional studies in a growing field of study on the negative consequences of our new digital work and life style<br />My larger clients are now starting to take this into account in their workplace design and staffing plans<br />
  31. 31. Tools YouCan Use<br />Google Reader – by Google, a customizable source<br />Amazon – Synopsis of all books they sell – reader reviews<br />getAbstract – brief synoposis of key business books<br />Alltop – by Guy Kawasaki – your sources on a web page<br />Follow companies like: Gallup, McKinsey, Accenture and Edleman<br />Follow other key thought leaders by linking to them<br />Above all – stay current and watch trends<br />Yes, and… key to improvization, and a key tool for education and innovation<br />
  32. 32. Tech Sites to Trend Watch<br />Tech Crunch<br />BGR<br />Gizmodo<br />Engadget<br />Mashable<br />Lifehacker<br />Wired Top News<br />ARS Technology<br />Read Write Web<br />Mobile Crunch<br />Boing Boing<br />
  33. 33. The Future of Mail<br />No great growth spurts projected<br />First Class mail is like to continue to decline<br />Mail will continue to be an integral component of many marketing campaigns<br />As USPS reduces costs there should be additional opportunities for services to facilitate timely mail<br />
  34. 34. The Future of Newspapers<br />No longer a monopoly with total pricing power<br />Paid newspaper circulation will continue to decline in US, while increasing in overseas markets<br />Will become integrated marketing companies that provide targeted advertising services across a number of platforms<br />Newspapers are currently planning for the day they cease to print for daily publication<br />
  35. 35. In Conclusion<br />Embrace change for the opportunities it brings<br />Aggressively look for ways to innovate to take advantage of changing environment<br />Be THE driver of integration to maintain client control<br />Keep Calm & Carry On<br />

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