How to market a business online

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How to market a business online

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How to market a business online

  1. 1. How To Market A Business Online Presented by: Trần Thị Ly Ly English 3 with honor – Term 49 Student code: 1001010586 Foreign Trade University
  2. 2. How to Market Business OnlinePresuming you have a website already,how todrive online traffic to it:  1. SEO – Search Engine Optimisation  2. Social Media  3. Google Tools  4. eMail Marketing  5. Analytics
  3. 3. SEO Making site more visible to Google King of search engines Owns 90% of UK search engine market
  4. 4. Optimise Every Web Page Page Titles Meta Keywords Meta Description Content – use keywords Google Webmaster Link with applicable sites (quality over quantity)
  5. 5. Social Media Help drive traffic to website via LinkedIN, Twitter & Facebook Mentioning website link & keywords reinforces you in the eyes of Google Distinguishs you as active site out of millions websites
  6. 6. LinkedIN Online CV – Summary & Specialities Company Profile – Summary & Specialities Get found in LinkedIN & more visible to Google Post updates to Personal & Company Profiles Groups – Somerset groups over 500 members
  7. 7. Twitter Micro-messaging / instant chat Post messages about what up to business Mention website links – sub pages!!
  8. 8. FacebookPage Fans (likes) Post messages once/twice a week Post messages on other Facebook Pages: Somerset Page – 25,000 fans – multiple businesses are posting on it.
  9. 9. Google Tools
  10. 10. Google Ads
  11. 11. Google Places  Industry Keywords + Location
  12. 12. Email Marketing Build customer base – Newsletter & eShots
  13. 13. Analytics  Track & analyse whether working  Further develop strategy
  14. 14. Thank you for your watching !!!Presented by: Trần Thị Ly LyEnglish 3 with honor – Term 49Student code: 1001010586Foreign Trade University

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