How To Market A Business Online Presented by: Trần Thị Ly Ly English 3 with honor – Term 49 Student code: 1001010586 Foreign Trade University
How to Market Business OnlinePresuming you have a website already,how todrive online traffic to it: 1. SEO – Search Engine Optimisation 2. Social Media 3. Google Tools 4. eMail Marketing 5. Analytics
SEO Making site more visible to Google King of search engines Owns 90% of UK search engine market
Optimise Every Web Page Page Titles Meta Keywords Meta Description Content – use keywords Google Webmaster Link with applicable sites (quality over quantity)
Social Media Help drive traffic to website via LinkedIN, Twitter & Facebook Mentioning website link & keywords reinforces you in the eyes of Google Distinguishs you as active site out of millions websites
LinkedIN Online CV – Summary & Specialities Company Profile – Summary & Specialities Get found in LinkedIN & more visible to Google Post updates to Personal & Company Profiles Groups – Somerset groups over 500 members
Twitter Micro-messaging / instant chat Post messages about what up to business Mention website links – sub pages!!
FacebookPage Fans (likes) Post messages once/twice a week Post messages on other Facebook Pages: Somerset Page – 25,000 fans – multiple businesses are posting on it.