This document provides an overview of social media and public relations. It discusses how social media has changed PR from a one-way broadcast model to a two-way conversation. It then provides tips and best practices for using various social media platforms like blogs, Twitter, Facebook, and LinkedIn for PR purposes. Case studies of how companies have effectively used social media for PR in times of crisis are also presented.

1. Social Media and PR: Conversation Unleashed By: Larissa Fair For: University of Maryland University College Comm 495: Seminar in Workplace Communication July 14, 2010

4. Who Uses Social Media?

5. Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de

6. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http:// bit.ly/aewfHr

7. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http:// bit.ly/aewfHr

9. Filter Through the Noise Photo Credit: http://www.flickr.com/photos/9119028@N05/591163479/

23. “ Social Media Monitoring Collects Online Mentions for Measurement and Response” Image Credit: Suchitra Prints

24. Free Social Media Monitoring Tools Image Credit: Hamed Saber

25. Paid Social Media Monitoring Tools Photo Credit aresauburn ™

33. Resources Mashable or ReadWriteWeb Copyblogger – Brian Clark: http://www.copyblogger.com/ and Problogger – Darren Rowse: http://www.problogger.net/ Social Media Today Eloqua Social Media Playbook http://blog.eloqua.com/eloqua-social-playbook/ Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change - Beth Kanter: http://beth.typepad.com/beths_blog/ and Nonprofit Tech 2.0 by Heather Mansfield: http://nonprofitorgs.wordpress.com/ AdWeek: http://adweek.blogs.com/ WWPR The New Rules of Marketing and PR – David Meerman Scott http://www.davidmeermanscott.com/books_dms.htm The Viral Garden – Mack Collier: http://moblogsmoproblems.blogspot.com/ and The Harte of Marketing – Beth Harte http:// www.theharteofmarketing.com / Advertising Age HubSpot Engage – Brian Solis http://www.briansolis.com/2010/01/engage/ Influential Marketing Blog – Rohit Bhargava: http://rohitbhargava.typepad.com/ PR Week Marketing Profs Anything by Seth Godin http://www.sethgodin.com/sg/books.asp Conversation Agent – Valeria Maltoni: http://www.conversationagent.com/ and Brass Tack Thinking – Amber Naslund: http://www.brasstackthinking.com/ B2B Magazine IABC The Corporate Blogging Book – Debbie Weil http://www.debbieweil.com/book/ Web Strategy – Jeremiah Owyang: http://www.web-strategist.com/blog/ and How to Change the World - Guy Kawasaki: http://blog.guykawasaki.com/ BrandWeek PRSA Groundswell: How Technologies are Changing Everything – Josh Bernoff and Charlene Li http://www.forrester.com/Groundswell/book.html Chris Brogan: http://www.chrisbrogan.com/ and PRSarahEvans: http://prsarahevans.com/ AdAge Social Media Club Personality Not Included - Rohit Bhargava http://www.personalitynotincluded.com/ PR 2.0 – Brian Solis: http://www.briansolis.com/ and PR Squared – Todd Defren: http://www.pr-squared.com/ Media / Industry Prof. Orgs / Memberships Books / Guides Blogs / Personalities

35. Thank you! Questions?