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Your Local Business Online


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Improve your local business online presence. Action plan for small business to become more visible in search engines, local search SEO tips.

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Your Local Business Online

  1. 1. Your Business Online<br />Marketing Roundtable Meetup<br />
  2. 2. Understanding your website: <br />goals, targets and revenue<br />Website<br />
  3. 3. Website – for your business<br />Business objective: Why does your website exist?<br />“to sell stuff”<br />Goals: What does it mean "to sell stuff"? <br />more sales, more visitors, make profit. <br />Targets: <br />Monthly revenue: $10K; unique visitors: 15K; profit margin: 40%.<br />
  4. 4. Website – for your customers<br />Where am I?<br />What can I do here?<br />Why should I do it?<br />
  5. 5. Achieving high online visibility as a local business<br />Online Marketing<br />
  6. 6. Local Business Data Providers<br /><br />InfoUSA<br />Localeze<br />Others<br />Yellow pages,, CitySearch, Yelp, Best of the Web Local, etc.<br />
  7. 7. Claim Your Business<br />Google Places<br />Business physical address should be in the city of search, as close to downtown as possible.<br />Associate Place page with as many categories as possible. <br />In Place Page business title: put product / service keyword.<br />In Place Page Description: include product / service keywords. <br />Use local Area code as primary Place page phone number and not 800 number.<br />
  8. 8. Important<br />Consistency<br />SEO<br />Reviews<br />Domain Name<br />Citations and Links<br />
  9. 9. Leaving competition in the dust by using <br />SEO, PPC and Social Media.<br />Social Media<br />
  10. 10. Social Media Landscape<br />
  11. 11. Strategy<br />Know your audience<br />Set Goals<br />Figure out what to measure<br />Take care of the basics<br />Focus<br />Expand your Social Media horizons<br />
  12. 12. Takeaways<br />
  13. 13. Action Plan<br />Have a good Website.<br />Have a marketing plan. Execute it.<br />Integrate Social Media.<br />
  14. 14. "The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow." <br />- Rupert Murdoch<br />