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The marketing of Meatloaf


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The marketing of Meatloaf

  1. 1. Marketing of Meatloaf<br />Documentary analysis <br />
  2. 2. Type of documentary: <br />mixed<br />Themes: <br />power of the media, make a career for an artist, manipulate the public to buy CD’s old vs. Young<br />Narrative structure: non linear, single strand, closed<br />Camera work:<br />Interviews- framed to the left or right of the screen in either medium close up, close up, big close up<br />POV shot – going into the betting office of anyone<br />Tracking – when behind the scenes of filming Meatloaf’s music video.<br />Handheld- actuality footage (responds to movement)zoom, long shot, pan, low/high angle, tilting, extreme close-up<br />
  3. 3. Mise – en – scene:<br />Chromakey (green screen) filmed interview in front of the screen then sourced archive footage for the mise en scene relevant to what they’re talking about.<br />Sound: <br />voice over/Narrative links the elements together to create the narrative. Male / standard English / sarcastic.<br />Editing: <br />All the questions are edited out<br />Dissolve used in and out of Chromakey – creative title sequence<br />Most just cut<br />Slow motion when Meatloaf walked in writing over screen<br />Mise en scene created in edits. <br />
  4. 4. Archive material: Music videos, magazine articles/ covers, still images, talk shows, Top of the pops, chart listings TV coverage e.g. The Brit Awards.<br />Graphics: <br />Names and their relevance to the topic (this anchors them to the documentary)<br />Series name – The music biz<br />White italics, simplistic<br />End credits <br />