Module 1 Intro To Blogging And Google


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Module 1 of my online business seminars, covering the basics of blogging, the importance of Google and an introduction to Wordpress.

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  • Module 1 Intro To Blogging And Google

    1. 1. Online Business Seminars<br />Module 1<br />- Introduction to blogging and Google<br />
    2. 2. Who Am I?<br />My name is William Lee.<br />
    3. 3. Who Am I?<br />I grew up in Dubai, in the U.A.E<br />Dubai when I used to live there.<br />
    4. 4. Who Am I?<br />I grew up in Dubai, in the U.A.E<br />Dubai today.<br />
    5. 5. Who Am I?<br />After university, got a job with Philip Morris International<br />Creators of the Marlboro Brand<br />Brand executive, Marlboro<br />But no, I don’t smoke.<br />
    6. 6. What Have I Done?<br />Creator of!<br />
    7. 7. What Have I Done?<br />Creator of!<br />
    8. 8. What Have I Done?<br />Top 10 food blogs in Malaysia<br />Google: “Malaysia food blog”<br />Google: “Food blog Malaysia”<br />
    9. 9. What Have I Done?<br />’s Website Traffic<br />
    10. 10. What Have I Done?<br /> in the newspapers<br />
    11. 11. What Have I Done?<br /> on NTV 7<br />
    12. 12. What Have I Done?<br />Creator of Online Business Malaysia<br />
    13. 13. What Have I Done?<br />Web Designer<br />
    14. 14. What Have I Done?<br />SEO results of clients<br />Search Engine:<br />Search Term: ‘Banana Café’<br />Position: 1st<br />
    15. 15. How I Make Money Online<br />Online Advertising<br />Affiliate Products<br />Web Design Services<br />Personal Coaching/ Seminars<br />
    16. 16. What Is A Blog/ Blogger?<br />
    17. 17. Who Or What Is A Blogger?<br />Princeton:<br />““a person who keeps and updates a blog”<br />But it’s not that simple.<br />
    18. 18. Who Or What Is A Blogger?<br />There are 3 types of blogs<br />The personal blog<br />The business blog<br />The professional blog<br />Each serve a different purpose and make money online in different ways<br />
    19. 19. The Personal Blog<br />Based on the life of an individual, celebrity or figure head in society<br />Blog content can consist of very personal or casual posts, e.g.<br />What that person ate for dinner<br />Their stance on a political/ economical matter<br />Stories, jokes and events<br />Day to day life<br />
    20. 20. Personal Blog Examples<br /><br />
    21. 21. Personal Blog Examples<br /><br />
    22. 22. Personal Blog Examples<br />Alec Baldwin<br />
    23. 23. Personal Blog Examples<br /><br />
    24. 24. The Business Blog<br />A blog setup on behalf of a business<br />Posts will mostly be official in manner<br />Press releases<br />Promotions<br />New products<br />Events<br />Answer customer complaints/ feedback<br />
    25. 25. Business Blog Examples<br /><br />
    26. 26. Business Blog Examples<br /><br />
    27. 27. Business Blog Examples<br /><br />
    28. 28. The Professional Blog<br />Blogs for a living<br />Makes money off his or her blog<br />Blogs on a specific niche subject<br />Sells products or services via their blog<br />Content is informative in nature<br />Tips and tutorials<br />Advice<br />
    29. 29. Example Professional Blogs<br /><br />
    30. 30. Example Professional Blogs<br /><br />
    31. 31. Example Professional Blogs<br /><br />
    32. 32. Example Professional Blogs<br /><br />
    33. 33. How Do People Blog?<br />
    34. 34. The Blogging Platforms<br />There are 2 sets of blogging platforms<br />Free blogs<br /> (<br /> (<br />Self hosted<br />Wordpress installation<br />Joomla<br />
    35. 35. Free Blogging Platforms<br />
    36. 36. Free Blogging Platforms<br />Pros<br />Free to host your own domain name and blog<br />Fast and easy to setup and start blogging<br />Great for beginners<br />Cons<br />Inflexible design and usability<br />Can be shut down at any time (you don’t own it)<br />Is less professional (domain name, design etc.)<br />
    37. 37. Self Hosted Blogs<br />
    38. 38. Self Hosted Blogs<br />Pros<br />Design can be customized in any way<br />Wide selection of functionality<br />More professional (design + domain name)<br />You own the site<br />Cons<br />Need some technical knowledge to install and run<br />Not free (hosting and domain must be purchased)<br />
    39. 39. An Introduction to Wordpress<br />
    40. 40. Self Hosted Wordpress<br />Wordpress is the most widely used blogging platform on the Internet<br />Some of the world’s most popular blogs/ websites run Wordpress<br />Wordpress is open source and free<br />Wordpress is well supported<br />Themes<br />Plugins<br />Forum support<br />
    41. 41. Self Hosted Wordpress<br />It helps with Search Engine Optimization (SEO)<br />Easy to add galleries and media<br />Simple, clean designs<br />Can be turned into member sites<br />Directories can be added to it<br />But most of all…<br />
    42. 42. GoogleLoves Wordpress!<br />
    43. 43. Wordpress Dashboard<br />This is the ‘control center’ of your blog<br />Here you add posts, control themes and other functions<br />We refer to it as the ‘backend’ of your site<br />
    44. 44. Adding Posts<br />Adding posts can be done through the dashboard<br />Functions similar to a word processor<br />
    45. 45. Appearance and Themes<br />Changing the look and feel of your site is simple via themes<br />There are thousands of free themes online to use<br />Adding functionality can be done through ‘widgets’ and ‘plugins’<br />There are thousands of plugins to increase functionality of your website<br />
    46. 46. Appearance and Themes<br />Themes<br />
    47. 47. Appearance and Themes<br />Widgets:<br />
    48. 48. Appearance and Themes<br />Plugins:<br />
    49. 49. The Importance Of Google<br />
    50. 50. Google Search Statistics<br />A picture paints a thousand words.<br />
    51. 51. Google Search Statistics<br />Google’s traffic to OBM is almost 90%<br />It is the main source of search for most Malaysians<br />It is the main source of search for most of the world (excluding China)<br />
    52. 52. Google Keyword Tool<br />The Google keyword tool displays total monthly searches for keywords<br />Shows potential customers for a website/ online businesses<br />More than 2 million searches for ‘fishing rods’ are done each month!<br />
    53. 53. Google Paid/ Organic Search Results<br />Paid Search Results<br />Paid Search Results<br />Organic Search Results<br />
    54. 54. Google Paid/ Organic Search Results<br />Google paid search advertising is a multi-billion dollar business<br />Most targeted online advertising avenue<br />Allows you to capture ‘searchers’ and make them into ‘buyers’<br />Users can control their daily budget<br />Not widely used in Malaysia<br />
    55. 55. End Of Module 1<br />