Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Leigh Winterbottom's Portfolio

A selection of highlights from 2005 to present.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

Leigh Winterbottom's Portfolio

  1. 1. Leigh Winterbottom Portfolio lwinterbottom@yahoo.com www.linkedin.com/in/leighwinterbottom
  2. 2. Multi-Media Campaign Development
  3. 3. Led Mass Media Campaign Development for JACO Environmental
  4. 4. Banner Ads
  5. 5. Print Ads
  6. 6. Led Social Marketing Campaign for Efficiency Vermont Result: Sales goals exceeded by 70%
  7. 7. “Fistful of Dollars” 30 second TV spot: www.newbulbintown.com/meetJesseWatts
  8. 8. “I Am Spent” 30 second TV spot: www.newbulbintown.com/meetJesseWatts/
  9. 9. Print Ads
  10. 10. Managed Email Engagement Campaign Average Open Rate: 30% Average Click Rate: 15.5%
  11. 11. Created Efficiency Content for Client Utility Websites
  12. 12. Public Relations
  13. 13. Created On-Trend PR Promotions
  14. 14. Secured Print Earned Media
  15. 15. Collaborated with US EPA on ENERGY STAR® PSA Featured in  Entertainment Weekly  Dwell  O – Oprah Magazine  Better Homes & Gardens
  16. 16. Corporate Marketing Support
  17. 17. Developed New Corporate Materials
  18. 18. Direct Mail
  19. 19. Developed B2B and B2C Direct Mail Campaigns Average Response Rate 2.2%
  20. 20. And More…
  21. 21. Secured Ben & Jerry for New England Cable News (NECN) PSA
  22. 22. Imagined a company mascot named “Wattson”

×