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Creative Donor Relations Communications

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Creative Donor Relations Communications

  1. 1. Creative Donor Engagement and Communication Strategies Lynne M. Wester @donorguru
  2. 2. Road Map • Why Donors Matter • What if? • Status Quo? • Techniques • Best Practices
  3. 3. Segments to Watch For • Loyal Donors • Married Alums • Dual Degrees • Widowed Donors/Golden Oldies • Monthly Donors • Employees/Faculty/Staff • Recent Graduates/Younger Donors • Digital Donors
  4. 4. Techniques
  5. 5. Ideas • Focus on endurance of gift, not size of gift • One special touch a year aimed at their population • Channel Matters • Tell Stories • Show Impact
  6. 6. Be Honest!
  7. 7. The BEST!!
  8. 8. Thank You, Questions? • Lynne M. Wester • lynne@donorrelationsguru.com • www.donorrelationsguru.com • @donorguru

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