Building donor relationshipslmw

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Building donor relationshipslmw

  1. 1. Lynne Wester Yeshiva Univeristy Paull Young Charity: Water Peter Panepento The Chronicle of Philanthropy featuring Building Donor Relationships That Last December 8, 2011
  2. 2. Donor Relationships 2 Webinar Host: Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy
  3. 3. Donor Relationships 3 Speakers: Lynne Wester Director of Stewardship and Donor Recognition Yeshiva University
  4. 4. Donor Relationships 4 Paull Young Director of Digital Engagement Charity: Water
  5. 5. Donor Relationships 5 Speakers: Lynne Wester Director of Stewardship and Donor Recognition Yeshiva University
  6. 6. Donor Relationships 6 8 to 10 sentences Acknowledgment Best Practices
  7. 7. Donor Relationships 8 Receipt and acknowledgment are NOT the same. Acknowledgment Best Practices
  8. 8. Donor Relationships 9 Acknowledgment Best Practices Hand-signed is best. No machines, please.
  9. 9. Donor Relationships 10 Do your research. Acknowledgment Best Practices
  10. 10. Donor Relationships Thank in kind. Let the medium speak. Acknowledgment Best Practices 10
  11. 11. Donor Relationships www.donorrelationsguru.com/home/tgas Acknowledgment Swaps 11
  12. 12. Donor Relationships 12 Thank-a-Donor Week • Four days; Two campuses • Goal: 1,000 Notes • Total Expenditure: $3000
  13. 13. Donor Relationships 1 3 Thank-a-Donor Week •1,428 Notes • Sent them out at Thanksgiving • Scholarship Donors • President’s Society Donors • Cost Approx. $1.50 per note • Value = Priceless!!
  14. 14. Donor Relationships Blanketing Your Donors 14
  15. 15. Donor Relationships 2 Blanketing Your Donors
  16. 16. Donor Relationships Digital Donor Relations www.yu.edu/support/gratitude 16

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