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2015 ymc afundraisingtampa

Fundraising 101 for nonprofit volunteers

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2015 ymc afundraisingtampa

  1. 1. Understanding the Fundraising Landscape @donorguru
  2. 2. Understand Your Environment
  3. 3. Your Vision: Their Funding
  4. 4. Making the Case
  5. 5. AVOID • #10 Envelopes • False senses of urgency • Address labels and other gimmicks • Irrelevant copy or photos
  6. 6. The CRAM Method • Connecting with an audience based on their values • Rewarding your audience • Asking for a specific Action to get that reward, and • Making it Memorable.
  7. 7. LOOK- Squirrel!
  8. 8. The best fundraising volunteer is not the one who helps you raise funds but who helps make sustained fundraising success possible
  9. 9. Thank You! • Lynne M. Wester • @donorguru • Connect with me! • www.donorrelationsguru.com • lynne@donorrelationsguru.com

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Fundraising 101 for nonprofit volunteers

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