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Donor engagement and relations


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Donor engagement and relations

  1. 1. Donor Engagement and Relations The Marshall Foundation Lynne M. Wester
  2. 2. Status Quo? • Receipt within 48 hours • Acknowledgment within…? • Is that all? • Don’t send a decal, magnet, pen, etc • Special Event Fundraising isn’t Best Practice • Don’t ask again right away
  3. 3. What If? • You were able to raise your first time donor retention from 48% to 58%? • What would that means in terms of $s and Donors? • How does that effect your pipeline? • Happy Donors tell… • Unhappy Donors tell…
  4. 4. Too Much Looks Like Everything Else
  5. 5. WHAT WE THINK DONORS WANT • Gifts • Plaques • Certificates • Donor Honor Roll • Fancy Events
  6. 6. WHAT DONORS REALLY WANT Access Information Experiences
  7. 7. Why? • If a donor is stewarded properly he or she is more likely to continue to give • 93% of individual donors would definitely or probably give again the next time they were asked if a charity thanked them promptly, in a personal way and followed up later with a meaningful report on the program they had funded. • 64% would give a larger gift • 74% would continue to give indefinitely » (Source: Penelope Burke – Donor Centered Fundraising)
  8. 8. Further… • 61% of donors would increase their donations if they had greater access to information about an organization’s performance and use of their funds » (Source: Adrian Sargeant – Robert F. Hartsook Chair in Fundraising, The Center on Philanthropy at the University of Indiana)
  9. 9. WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
  10. 10. Tell the right stories to the right people at the right time.