Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Donor engagement and relations

599 views

Published on

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Donor engagement and relations

  1. 1. Donor Engagement and Relations The Marshall Foundation Lynne M. Wester
  2. 2. Status Quo? • Receipt within 48 hours • Acknowledgment within…? • Is that all? • Don’t send a decal, magnet, pen, etc • Special Event Fundraising isn’t Best Practice • Don’t ask again right away
  3. 3. What If? • You were able to raise your first time donor retention from 48% to 58%? • What would that means in terms of $s and Donors? • How does that effect your pipeline? • Happy Donors tell… • Unhappy Donors tell…
  4. 4. Too Much Looks Like Everything Else
  5. 5. WHAT WE THINK DONORS WANT • Gifts • Plaques • Certificates • Donor Honor Roll • Fancy Events
  6. 6. WHAT DONORS REALLY WANT Access Information Experiences
  7. 7. Why? • If a donor is stewarded properly he or she is more likely to continue to give • 93% of individual donors would definitely or probably give again the next time they were asked if a charity thanked them promptly, in a personal way and followed up later with a meaningful report on the program they had funded. • 64% would give a larger gift • 74% would continue to give indefinitely » (Source: Penelope Burke – Donor Centered Fundraising)
  8. 8. Further… • 61% of donors would increase their donations if they had greater access to information about an organization’s performance and use of their funds » (Source: Adrian Sargeant – Robert F. Hartsook Chair in Fundraising, The Center on Philanthropy at the University of Indiana)
  9. 9. WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
  10. 10. Tell the right stories to the right people at the right time.

×