Donor Relations for athletics

384 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
384
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Donor Relations for athletics

  1. 1. Donor Relations for Athletics Lynne M. Wester @donorguru
  2. 2. Traditional Athletic Stewardship • Entitled Benefits – Ticket priority – Parking – Other tangibles
  3. 3. A New Age, A New Era • Unrestricted Athletic Funding • Treating Donors as more than ticketholders • How do we shift the Paradigm? • Entitlement vs. Philanthropy • The Concept: Free vs. Exclusive
  4. 4. A Sense of Appreciation NOT Entitlement • Falling in line with the rest of the University • Small touches that are meaningful • Recognition that tells a story rather than promises an end result
  5. 5. Enlightened Athletics
  6. 6. How do we Change this?
  7. 7. The Program: • First Time Donors • Loyalty Donors • Endowment Donors • Weeding Out Ticket Donors vs. Philanthropists
  8. 8. Resources: • NAADD: http://www.naaddresourcecenter.com/

×