2013 afpjax writingfordevelopment

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2013 afpjax writingfordevelopment

  1. 1. Writing for Development- Storytelling and More Lynne M. Wester @donorguru
  2. 2. WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
  3. 3. “Facts don’t have the power to change someone’s story. Your goal is to introduce a new story that will let your facts in.”
  4. 4. The Basics • Brevity • Clarity • Greetings and Salutations • Repeat Gifts
  5. 5. 5 Theory
  6. 6. In Practice at
  7. 7. It’s not about You!
  8. 8. Making Print Magical 9
  9. 9. The Power of Storytelling
  10. 10. Exercise
  11. 11. Exercise • Donor • Amount • Purpose • Signee
  12. 12. Sample
  13. 13. Questions? • Thank you!! • wester@yu.edu • www.donorrelationsguru.com • Friend me on Facebook • Follow me on Twitter @donorguru

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