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Lviv Startup Club 38 "Customer Vaildation". Олег Михайлович "Презентація ідеї стартапу Lean Pot"

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Відео доповіді: http://www.youtube.com/watch?v=sapNy3pWzVo

Сайт: http://startupline.com.ua/

Наша facebook сторінка: https://www.facebook.com/StartupLine

Наша linkedin сторінка: http://www.linkedin.com/groups/StartupLineorg-Ukraine-startups-investors-network-2236396

Ми на youtube: http://www.youtube.com/StartupLviv

Published in: Business, Technology
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Lviv Startup Club 38 "Customer Vaildation". Олег Михайлович "Презентація ідеї стартапу Lean Pot"

  1. 1. LEAN POTBY OLEH A. MYKHAYLOVYCHSKYPE: FREEZEPROWWW.FREEZEPROSOFTWARE.COM
  2. 2. PROBLEM /OPPORTUNITYWhere to start?Put all togetherExisting solutionsCorrect metrics to evaluate
  3. 3. WRONG METRICS• Hits• Page views• Number of visits• Unique visitors• Friends, followers, likes• Time on site / number of pages• Emails collected• Number of downloads
  4. 4. TARGET AUDIENCEB2B marketSAAS Based Startups
  5. 5. ON THE IDEA• Business Model Canvas• Experiments• Customer Interviews
  6. 6. ON THE DESIGN• Mockups• Single Page Apps• Landing pages• CTAs
  7. 7. ON THE DEPLOY• Development• Hosted solutions• API / Database Integrations• Common frameworks• CI / CD, Immune system
  8. 8. ON THE MEASURE• SEO Metrics• SMM Metrics• Activity/ CTA• A/B Testing
  9. 9. ON THE ANALYSIS• Data driven analysis• Automatic alerts• Suggestions• Segments, Cohort
  10. 10. ON THE GROWTH• Sticky engine• Virality engine• Paid engine
  11. 11. EXAMPLE: USERACTIVITY
  12. 12. EXAMPLE: USERSEGMENTATION
  13. 13. EXAMPLE: USERCOHORTS
  14. 14. EXAMPLE: EMAIL MAP
  15. 15. SAAS: KEY METRICS• Attention• Enrollment• Stickiness• Conversion• Revenue per customer• Customer acquisition cost• Virality• Upselling• Uptime and reliability• Churn• Lifetime value
  16. 16. BUSINESS MODEL• Freemium• Hosted Solutions• Consulting(per hour)• Addons
  17. 17. COMPETITORS• Lean Canvas, Strategyzer, EffectCup, LeanLaunchLab• Unbounce• HubSpot• ThoughtWorks
  18. 18. MARKETING• Free version• Short term: testing hypothesis• Blogging(success stories)• Integrations( contact with Atlassian, BaseCamp)• Connect with others SAAS tools..
  19. 19. TEAM• Oleh Mykhaylovych(8 years in outsources, 2 own productsfpscomponents.com , mockupbuilder.com)• Experience in SAAS• Follow last UX guidelines and practices• Ready for fast pivots• Agile Environment
  20. 20. THANK YOUQuestions?

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