Going beyond ABM
power the client buying journey using AI and ChatGPT technologies

Познайомимося?
Андрій
Фанат нашого майбутнього
Маркетолог та продавець
Підприємець
Успішний офісний сноб
Спікер
10 лет закохував українців у
технології в Microsoft.
Technology coach та
консультант

AI/ML is not a
competitive
advantage for
companies anymore.
It’s a matter of
survival.

• YouTube suggests videos.
• Gmail finishes your sentences.
• Facebook targets you with ads.
• Spotify learns the music you love.
• Alexa and Siri answer your questions.
• TikTok personalizes the For You page.
• Amazon predicts your next purchase.
• Netflix recommends shows and movies.
• Google Maps routes you to your destination.
• Apple unlocks the iPhone by scanning your face.
• Tesla Autopilot steers, accelerates, and brakes your car.
• Zoom automatically transcribes your recorded meetings.
• LinkedIn curates your homepage and recommends connections.

Much of the technology
marketers rely on today plan,
execute and evaluate
marketing campaigns is
elementary.
But Artificial Intelligence
possesses the power to change
everything.

Generative AI:
A Creative New World

What is ABM?

So, what do we have?

Language
• Natural Language Generation
• Natural Language Processing
• Sentiment Analysis
• Speech-to-Text
• Text Analysis
• Text Summarization
• Text-to-Speech
• Translation
• Voice Recognition

• Emotion Detection
• Image Analysis
• Image Generation
• Image Recognition
• Facial Recognition
• Movement Detection
• Video Generation
• Video Recognition
Vision

• Forecasting
• Pattern Recognition
• Personalization
• Recommendation
Prediciton

Let’s decompose

Let’s decompose

Customer Targeting
and Segmentation

Let’s decompose

Let’s decompose

Emails

Let’s decompose

Let’s decompose

Conclusion

Conclusion

People to
follow
• https://www.linkedin.com/in/markev/
• https://www.linkedin.com/company/business-growth-show/
• https://www.linkedin.com/in/felicjan-rybka/
• https://www.linkedin.com/in/monychhim/
• https://www.linkedin.com/in/nickbennett1/
• https://www.linkedin.com/in/peeplaja/
• https://www.linkedin.com/in/azinkevich/

Prompts engineering on GitHub
https://github.com/f/awesome-chatgpt-prompts/blob/main/prompts.csv

Треба було слухати діда і
вчитись плугом землю
орати, а не оці ось
комп‘ютери та
інтернети.