Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Developing a strategy in Trivago with Google Adwords campaigns
Monday, May 18th
2015
Structure of Google Adwords campaign
➲ Aim for our campaign.
-Increasing number of books in 15% (London city-> 01/06-15/06...
Main keywords
➲ Cheap hotels holidays
➲ Hotels Denmark July
➲ Holidays September Finland
➲ Beautiful hotels Amsterdam
➲ [I...
My Google Adwords ad
➲ Hotel Blue Dragon– London centre - trivago.com.eu
➲ www.trivago.com.eu › ... › London centre
Price ...
Landing page
Parts of the landing page:
➲ A headline
➲ A secondary headline
➲ Gorgeous picture
➲ Valoration other customer...
Analyse the feedback of the campaign
➲ Control the results, revising the conversion funnel, which parts
of the process doe...
ÁLVARO LÓPEZ HERRERAÁLVARO LÓPEZ HERRERA
allopher86@gmail.comallopher86@gmail.com
www.alvarolopezherrera.comwww.alvarolope...
Upcoming SlideShare
Loading in …5
×

Trivago Google Adwords campaign

1,131 views

Published on

Developing a a strategy in Trivago with Google Adwords campaigns

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Trivago Google Adwords campaign

  1. 1. Developing a strategy in Trivago with Google Adwords campaigns Monday, May 18th 2015
  2. 2. Structure of Google Adwords campaign ➲ Aim for our campaign. -Increasing number of books in 15% (London city-> 01/06-15/06). ➲ Useful areas for Trivago -North Europe hotels -South Europe hotels -West Europe hotels -East Europe hotels
  3. 3. Main keywords ➲ Cheap hotels holidays ➲ Hotels Denmark July ➲ Holidays September Finland ➲ Beautiful hotels Amsterdam ➲ [Incredible cheap hotel Sweden] ➲ [Hotel one-night centre Riga]
  4. 4. My Google Adwords ad ➲ Hotel Blue Dragon– London centre - trivago.com.eu ➲ www.trivago.com.eu › ... › London centre Price ranges; valoration, votes... ➲ Compare hotel prices and find the cheapest price for the best option in London centre.
  5. 5. Landing page Parts of the landing page: ➲ A headline ➲ A secondary headline ➲ Gorgeous picture ➲ Valoration other customers ➲ More information ➲ Promotion/discount ➲ Call to action ➲ Moreover, using a banner is other good element for showing the information.
  6. 6. Analyse the feedback of the campaign ➲ Control the results, revising the conversion funnel, which parts of the process doesn´t work correctly. ➲ With the customer words, using them for improving the campaign adding as a keywords or negative keywords. ➲ Changing the landing page each 2 months for introducing new offers. ➲ Using a A/B testing in the landing page for improving the results. ➲ Create a database with our customers to send promotions by email-marketing.
  7. 7. ÁLVARO LÓPEZ HERRERAÁLVARO LÓPEZ HERRERA allopher86@gmail.comallopher86@gmail.com www.alvarolopezherrera.comwww.alvarolopezherrera.com Thank you very much for your attention!

×