Developing a strategy in Trivago with Google Adwords campaigns
Monday, May 18th
Structure of Google Adwords campaign
➲ Aim for our campaign.
-Increasing number of books in 15% (London city-> 01/06-15/06).
➲ Useful areas for Trivago
-North Europe hotels
-South Europe hotels
-West Europe hotels
-East Europe hotels
➲ Cheap hotels holidays
➲ Hotels Denmark July
➲ Holidays September Finland
➲ Beautiful hotels Amsterdam
➲ [Incredible cheap hotel Sweden]
➲ [Hotel one-night centre Riga]
My Google Adwords ad
➲ Hotel Blue Dragon– London centre - trivago.com.eu
➲ www.trivago.com.eu › ... › London centre
Price ranges; valoration, votes...
➲ Compare hotel prices and find the cheapest price for the best
option in London centre.
Parts of the landing page:
➲ A headline
➲ A secondary headline
➲ Gorgeous picture
➲ Valoration other customers
➲ More information
➲ Call to action
➲ Moreover, using a banner is
other good element for
showing the information.
Analyse the feedback of the campaign
➲ Control the results, revising the conversion funnel, which parts
of the process doesn´t work correctly.
➲ With the customer words, using them for improving the
campaign adding as a keywords or negative keywords.
➲ Changing the landing page each 2 months for introducing new
➲ Using a A/B testing in the landing page for improving the results.
➲ Create a database with our customers to send promotions by
ÁLVARO LÓPEZ HERRERAÁLVARO LÓPEZ HERRERA
Thank you very much for your attention!