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Trends in Startups - Startup Battle Korea

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Bringing the Lean Startup message to Korea. There are a couple of fantastic slides in here, like "10 steps to making a startup" -- the old way and the new way.

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Trends in Startups - Startup Battle Korea

  1. 1. TRENDSin tech and startups Startup Battle Korea 2012 June14, 2012
  2. 2. “Practical tools for today’s global entrepreneurs.”
  3. 3. TWEET! Janice Fraser www.luxr.co @clevergirl @luxrco(c) 2012 LUXR.CO JUNE 2012
  4. 4. 10 Steps for Tech Startups(c) 2012 LUXR.CO JUNE 2012
  5. 5. 10 Steps for Tech Startups 1. Write a business plan(c) 2012 LUXR.CO JUNE 2012
  6. 6. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research(c) 2012 LUXR.CO JUNE 2012
  7. 7. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research 3. Make a product roadmap(c) 2012 LUXR.CO JUNE 2012
  8. 8. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research 3. Make a product roadmap 4. Prove market size(c) 2012 LUXR.CO JUNE 2012
  9. 9. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research 3. Make a product roadmap 4. Prove market size 5. Hire a “rockstar” developer(c) 2012 LUXR.CO JUNE 2012
  10. 10. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research 3. Make a product roadmap 4. Prove market size 5. Hire a “rockstar” developer 6. Close venture capital(c) 2012 LUXR.CO JUNE 2012
  11. 11. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research 3. Make a product roadmap 4. Prove market size 5. Hire a “rockstar” developer 6. Close venture capital 7. Create detailed product specifications(c) 2012 LUXR.CO JUNE 2012
  12. 12. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research 3. Make a product roadmap 4. Prove market size 5. Hire a “rockstar” developer 6. Close venture capital 7. Create detailed product specifications 8. Build(c) 2012 LUXR.CO JUNE 2012
  13. 13. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research 3. Make a product roadmap 4. Prove market size 5. Hire a “rockstar” developer 6. Close venture capital 7. Create detailed product specifications 8. Build 9. QA(c) 2012 LUXR.CO JUNE 2012
  14. 14. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research 3. Make a product roadmap 4. Prove market size 5. Hire a “rockstar” developer 6. Close venture capital 7. Create detailed product specifications 8. Build 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  15. 15. 10 Steps for Tech Startups 1. Write a business plan 2. Do market research 3. Make a product roadmap 4. Prove market size 5. Hire a “rockstar” developer 6. Close venture capital 7. Create detailed product specifications 8. Build 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  16. 16. 10 Steps for Tech Startups 2. Do market research 3. Make a product roadmap 4. Prove market size 5. Hire a “rockstar” developer 6. Close venture capital 7. Create detailed product specifications 8. Build 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  17. 17. 10 Steps for Tech Startups 3. Make a product roadmap 4. Prove market size 5. Hire a “rockstar” developer 6. Close venture capital 7. Create detailed product specifications 8. Build 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  18. 18. 10 Steps for Tech Startups 4. Prove market size 5. Hire a “rockstar” developer 6. Close venture capital 7. Create detailed product specifications 8. Build 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  19. 19. 10 Steps for Tech Startups 5. Hire a “rockstar” developer 6. Close venture capital 7. Create detailed product specifications 8. Build 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  20. 20. 10 Steps for Tech Startups 6. Close venture capital 7. Create detailed product specifications 8. Build 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  21. 21. 10 Steps for Tech Startups 7. Create detailed product specifications 8. Build 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  22. 22. 10 Steps for Tech Startups 8. Build 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  23. 23. 10 Steps for Tech Startups 9. QA 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  24. 24. 10 Steps for Tech Startups 10. Get a splashy launch with lots of press(c) 2012 LUXR.CO JUNE 2012
  25. 25. 10 Steps for Tech Startups(c) 2012 LUXR.CO JUNE 2012
  26. 26. THE NEW CLASSICS(c) 2012 LUXR.CO JUNE 2012
  27. 27. Get out of the building!(c) 2012 LUXR.CO JUNE 2012
  28. 28. (c) 2012 LUXR.CO JUNE 2012
  29. 29. 2006(c) 2012 LUXR.CO JUNE 2012
  30. 30. 2006 2012(c) 2012 LUXR.CO JUNE 2012
  31. 31. Customer Development is an ordered set of steps for startups:(c) 2012 LUXR.CO JUNE 2012
  32. 32. What customer development looks like in practice...(c) 2012 LUXR.CO JUNE 2012
  33. 33. (c) 2012 LUXR.CO JUNE 2012
  34. 34. (c) 2012 LUXR.CO JUNE 2012
  35. 35. (c) 2012 LUXR.CO JUNE 2012
  36. 36. (c) 2012 LUXR.CO JUNE 2012
  37. 37. (c) 2012 LUXR.CO JUNE 2012
  38. 38. (c) 2012 LUXR.CO JUNE 2012
  39. 39. (c) 2012 LUXR.CO JUNE 2012
  40. 40. (c) 2012 LUXR.CO JUNE 2012
  41. 41. (c) 2012 LUXR.CO JUNE 2012
  42. 42. (c) 2012 LUXR.CO JUNE 2012
  43. 43. (c) 2012 LUXR.CO JUNE 2012
  44. 44. (c) 2012 LUXR.CO JUNE 2012
  45. 45. (c) 2012 LUXR.CO JUNE 2012
  46. 46. (c) 2012 LUXR.CO JUNE 2012
  47. 47. (c) 2012 LUXR.CO JUNE 2012
  48. 48. (c) 2012 LUXR.CO JUNE 2012
  49. 49. Build. Measure. Learn.(c) 2012 LUXR.CO JUNE 2012
  50. 50. #2 New York Times Bestseller(c) 2012 LUXR.CO JUNE 2012
  51. 51. (c) 2012 LUXR.CO JUNE 2012
  52. 52. (c) 2012 LUXR.CO JUNE 2012
  53. 53. (c) 2012 LUXR.CO JUNE 2012
  54. 54. Lean Startup + + make products reduce incremental customers want releases waste(c) 2012 LUXR.CO JUNE 2012
  55. 55. Lean Startup advocates...(c) 2012 LUXR.CO JUNE 2012
  56. 56. unvalidated effort Plot the difference MAKE release MAKE release MAKE release THINK time(c) 2012 LUXR.CO JUNE 2012
  57. 57. unvalidated effort Lots of little wiggles time(c) 2012 LUXR.CO JUNE 2012
  58. 58. unvalidated effort Lots of little wiggles time(c) 2012 LUXR.CO JUNE 2012
  59. 59. Each wiggle is a learning cycle. unvalidated effort MAKE MAKE MAKE release THINK THINK time CHECK(c) 2012 LUXR.CO JUNE 2012
  60. 60. Victory is measured in learning.(c) 2012 LUXR.CO JUNE 2012
  61. 61. This will change how you think about your work, your team, your process.(c) 2012 LUXR.CO JUNE 2012
  62. 62. Lean Startup is NOT...(c) 2012 LUXR.CO JUNE 2012
  63. 63. Lean Startup is NOT... Cheap Startup(c) 2012 LUXR.CO JUNE 2012
  64. 64. Lean Startup is NOT... Cheap Startup Fast Startup(c) 2012 LUXR.CO JUNE 2012
  65. 65. Lean Startup is NOT... Cheap Startup Fast Startup Shortcut Startup(c) 2012 LUXR.CO JUNE 2012
  66. 66. Lean Startup is NOT... Low-Ambition(c) 2012 LUXR.CO JUNE 2012
  67. 67. 10 NEW Steps for Tech Startups(c) 2012 LUXR.CO JUNE 2012
  68. 68. 10 NEW Steps for Tech Startups 1. Talk to potential customers(c) 2012 LUXR.CO JUNE 2012
  69. 69. 10 NEW Steps for Tech Startups 1. Talk to potential customers 2. List your assumptions(c) 2012 LUXR.CO JUNE 2012
  70. 70. 10 NEW Steps for Tech Startups 1. Talk to potential customers 2. List your assumptions 3. Test the riskiest ones(c) 2012 LUXR.CO JUNE 2012
  71. 71. 10 NEW Steps for Tech Startups 1. Talk to potential customers 2. List your assumptions 3. Test the riskiest ones 4. Design experiments(c) 2012 LUXR.CO JUNE 2012
  72. 72. 10 NEW Steps for Tech Startups 1. Talk to potential customers 2. List your assumptions 3. Test the riskiest ones 4. Design experiments 5. Evaluate results(c) 2012 LUXR.CO JUNE 2012
  73. 73. 10 NEW Steps for Tech Startups 1. Talk to potential customers 2. List your assumptions 3. Test the riskiest ones 4. Design experiments 5. Evaluate results 6. Change plans based on evidence(c) 2012 LUXR.CO JUNE 2012
  74. 74. 10 NEW Steps for Tech Startups 1. Talk to potential customers 2. List your assumptions 3. Test the riskiest ones 4. Design experiments 5. Evaluate results 6. Change plans based on evidence 7. Launch small proof-of-concept products(c) 2012 LUXR.CO JUNE 2012
  75. 75. 10 NEW Steps for Tech Startups 1. Talk to potential customers 2. List your assumptions 3. Test the riskiest ones 4. Design experiments 5. Evaluate results 6. Change plans based on evidence 7. Launch small proof-of-concept products 8. Get a few paying customers(c) 2012 LUXR.CO JUNE 2012
  76. 76. 10 NEW Steps for Tech Startups 1. Talk to potential customers 2. List your assumptions 3. Test the riskiest ones 4. Design experiments 5. Evaluate results 6. Change plans based on evidence 7. Launch small proof-of-concept products 8. Get a few paying customers 9. Make them really happy(c) 2012 LUXR.CO JUNE 2012
  77. 77. 10 NEW Steps for Tech Startups 1. Talk to potential customers 2. List your assumptions 3. Test the riskiest ones 4. Design experiments 5. Evaluate results 6. Change plans based on evidence 7. Launch small proof-of-concept products 8. Get a few paying customers 9. Make them really happy 10. Repeat, as needed.(c) 2012 LUXR.CO JUNE 2012
  78. 78. THE TRENDS IN TECH STARTUPS Experiment. Understand your customers. Adjust direction based on evidence.(c) 2012 LUXR.CO JUNE 2012
  79. 79. thank you! Janice Fraser @clevergirl(c) 2012 LUXR.CO JUNE 2012

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