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Content Marketing Presentation

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Presentation given to small business owners on the benefit of content marketing and tips on how to go about doing it successfully.

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Content Marketing Presentation

  1. 1. Content Marketing Why You Should Care And What To Do About It Jeff Hough Director, ISU Workforce Training
  2. 2. What is Content Marketing?
  3. 3. Let’s get one thing straight…
  4. 4. …Content Is King
  5. 5. But… Why?
  6. 6. Without content, the internet would be empty
  7. 7. How Content Marketing Really Works: Markerter’s Make Content
  8. 8. How Content Marketing Really Works: Markerter’s Make Content Searcher’s Find Content
  9. 9. How Content Marketing Really Works: Markerter’s Make Content Searcher’s Find Content Searcher’s Like and Come Back
  10. 10. How Content Marketing Really Works: Markerter’s Make Content Searcher’s Find Content Searcher’s Like and Come Back Marketer’s Capture Information
  11. 11. How Content Marketing Really Works: Markerter’s Make Content Searcher’s Find Content Searcher’s Like and Come Back Marketer’s Capture Information Marketer’s Customize Content
  12. 12. How Content Marketing Really Works: Markerter’s Make Content Searcher’s Find Content Searcher’s Like and Come Back Marketer’s Capture Information Marketer’s Customize Content Customers Come Back And Buy
  13. 13. How Content Marketing Really Works: Markerter’s Make Content Searcher’s Find Content Searcher’s Like and Come Back Marketer’s Capture Information Marketer’s Customize Content Customers Come Back And Buy
  14. 14. So, what is it exactly?
  15. 15. Source: Holger Schulze
  16. 16. Source: HubSpot
  17. 17. Why Does It Work?
  18. 18. SEXY
  19. 19. Yummy Content!
  20. 20. Sales Funnel
  21. 21. Buyer Personas
  22. 22. Feed Me! Content Monster
  23. 23. Content Calendar
  24. 24. Six Principles of Creating Great Content
  25. 25. Six Principles of Creating Great Content Be The Buyer Everything starts with their challenges, needs and concerns. 1
  26. 26. Six Principles of Creating Great Content 2 Be Authoritative Stay in your Sweet Spot, where you are the expert and authority and understand the things your customers care about.
  27. 27. Six Principles of Creating Great Content 3 Be Strategic Consistency is key, pick a schedule you can keep and content you can create.
  28. 28. Six Principles of Creating Great Content 4 Be Prolific It is a marathon, not a sprint.
  29. 29. Six Principles of Creating Great Content 5 Be Passionate If you don’t care about it, why should anybody else?
  30. 30. Six Principles of Creating Great Content 6 Be Tough on Yourself Don’t be lazy, strive for constant improvement.
  31. 31. Six Principles of Creating Great Content 6 Be Tough on Yourself 5 Be Passionate 4 Be Prolific 3 Be Strategic 2 Be Authoritative Be The Buyer1
  32. 32. A Good Title
  33. 33. A Good Title Relevant Topic
  34. 34. A Good Title Relevant Topic Strong Images
  35. 35. A Good Title Relevant Topic Keywords
  36. 36. email Jeff, Here are 8 Unconventional Thoughts Just for You. A Good Subject Line
  37. 37. email Jeff, Here are 8 Unconventional Thoughts Just for You. A Good Subject Line Mobile Ready
  38. 38. email Jeff, Here are 8 Unconventional Thoughts Just for You. A Good Subject Line Mobile Ready Call To Action
  39. 39. A Big Shoutout to: Velocity Partners For the Principles of Creating Great Content Check them out at: velocitypartners.co.uk Rand Fishkin For the “Way Content Marketing Really Works” concept. Check him out at: MOZ Blog

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