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“There is no mobile web”, said Stephen Hay. Agreed . “There is no mobile context”, added Stephanie Rieger. And Jeff Eaton. And Karen McGrane. Or is there?
I believe there is no single mobile context. However, top tasks research for one of the four major University Medical Centres in the Netherlands showed that that people who visit the hospital’s site from their home, office or medical practice, have different top tasks compared to people who are either on their way to or in the hospital for an appointment or visit.
Top tasks being different from one context to the other not only demands a mobile or location-optimised (responsive) site, but it also warrants context-specific or responsive content. Content that may not only shift or change priority, based on (mobile or other) context, but perhaps to even change altogether.