“There is no mobile web”, said Stephen Hay. Agreed. “There is no mobile context”, added Stephanie Rieger, And Jeff Eaton, and Karen McGrane. Or is there?
I, too, believe there’s no single mobile context. However, when researching top tasks for one of the four University Medical Centres in the Netherlands, we discovered that that people who visit the hospital’s site from their home, office or medical practice, have different top tasks compared to people who are either on their way to or in the hospital for an appointment or visit. This not only demands a mobile-optimised or responsive site, but it also warrants mobile-specific or responsive content.
I’d like to make the case for content to not only shift or change priority, based on (mobile or other) context, but perhaps to even change altogether. How would you deal with this in content strategy and content creation?