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Thomas ritters model


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Ændret model Thomas Ritter

Published in: Economy & Finance
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Thomas ritters model

  1. 1. Thomas Ritters Model 13. okt. 14 En forretningsmodel beskriver den måde, en virksomhed tjener sin penge på (AlignmentSQUARED –Ritter, 2014) What? (valuepropositions) How? (valuedemonstrations) Who? (customers) Which? (capabilities) Why? (objectives) Value demonstration 1 Value demonstration 2 … Capability1 Capability2 … … Customer segment 2 Customer segment 1 … Value proposition 2 Value proposition 1 Which-WhatSquare Aligningcapabilitieswith propositions Who-WhatSquare Aligningcustomerswith propositions Who-How Square Aligningcustomerswith demonstrations Which-How Square Aligningcapabilitieswith demonstrations