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1<br />25.<br />feb<br /> 11<br />DI’s innovationstur<br />til USA 2011<br />Turen går til:<br />Ethicon Endo-Surgery, Inc...
Oversigt – innovationsindlæring på amerikansk<br />EES – måske det mest innovative firma man kan forestille sig, - omsætte...
Plan for dagene 22.-27. maj 2011<br />3<br />22.<br />maj<br /> 11<br />
Program EthiconEndoSurgery (EES)<br />4<br />23.<br />maj<br /> 11<br />8:00 AM      Arrive, brief tour, introductions, co...
5<br />23.<br />maj<br /> 11<br />BaggrundEthiconEndoSurgery (EES)<br />Ethicon Endo-Surgery, Inc.Et 2.800 medarbejder sto...
Program P&G (Procter & Gamble’s GYM)<br />2:00 PM      Arrive, brief tour, introductions, coffee (Paul Zaffiro) <br /> 2:3...
Program P&G (Procter & Gamble’s GYM)<br />7<br />23.<br />maj<br /> 11<br />(fra P&G’s danske hjemmeside)Investering i for...
Program Lego Systems Inc.<br />9:00 AM      Arrive, brief tour, introductions, coffee 			(Søren Laursen, SL) <br /> 9:30 A...
ProgramMIT (Entrepreneurship Center)<br />9<br />25.<br />maj<br /> 11<br />8:30 AM      Arrive, introductions, coffee	 		...
BaggrundMIT (Entrepreneurship Center)<br />10<br />25.<br />maj<br /> 11<br />Vi skal møde Bill Aulet, direktør for MIT’sE...
ProgramFrog Design<br />9:00 AM      Arrive, introductions, coffee	 			(Emile Hoffman)<br />9:15 AM      What makes Frog D...
BaggrundFrog Design<br />10 bud fra Frog Design’s grundlægger Hartmut Esslinger ved DI’s Innovationskonference 2010: <br /...
ProgramDIBD (DI’s NY-kontor)<br />13:30 PM      Arrive, introductions, coffee	 				(Mikael Hougs + DIDB NY-team) <br /> 13...
BaggrundDIBD (Business Development)<br />14<br />26.<br />maj<br /> 11<br />USA –the largest market in the world<br />DI’s...
15<br />Kontakt Nicolas Boalth<br /> <br />Med venlighilsenNicolas BoalthChefkonsulent(+45) 3377 3889(+45) 2128 7379 (Mobi...
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Innovation "over there"

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DI's innovationsstudietur til USA, "Innovation over there" viser dig nogle af verdens bedste virksomheder når det kommer til innovation.

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Innovation "over there"

  1. 1. 1<br />25.<br />feb<br /> 11<br />DI’s innovationstur<br />til USA 2011<br />Turen går til:<br />Ethicon Endo-Surgery, Inc. Cincinnati, OH<br />P&G’s Global Innovation Center Cincinnati, OH<br />LEGO Systems Inc. Enfield, CT<br />MIT’sEntrepreneurship Center Boston, MA<br />Frog Design New York, NY<br />DI’s USA-kontor New York, NY<br />
  2. 2. Oversigt – innovationsindlæring på amerikansk<br />EES – måske det mest innovative firma man kan forestille sig, - omsætter for kr.8,8 mio/medarb. <br />P&G – lige i hjertet af en 160.000 medarbejder stor organisations center for innovation<br />LEGO – innovation givet 3-doblet omsætning over 5 år med uændret antal medarbejdere<br />MIT – Entrepreneurshipcentret har faciliteret teknologi til skabelsen af tusindvis af virksomheder <br />Frog Design, verdens største design og innovationsfirma (2.000+ medarbejdere globalt)<br />DIBD, Danmarks førende kontor i USA for hjælp til danske industrivirksomheder<br />- alt sammen på 4 hele koncentrerede dage i Cincinnati, Enfield, Boston og New York, - ingen spildtid!<br />Vi flyver ud søndag d. 22. maj, 2011 og er hjemme til morgenkaffen fredag d. 27. maj, 2011<br />2<br />22.<br />maj<br /> 11<br />
  3. 3. Plan for dagene 22.-27. maj 2011<br />3<br />22.<br />maj<br /> 11<br />
  4. 4. Program EthiconEndoSurgery (EES)<br />4<br />23.<br />maj<br /> 11<br />8:00 AM      Arrive, brief tour, introductions, coffee (Tom Bosticco)<br />8:30 AM      Overview of Franchise Development (Duane Linenkugel)<br />9:30 AM      Deeper dive into FD processes (Tom Bosticco, Duane Linenkugel)<br />Identifying opportunities earlier<br />Focusing resources on the right opportunities<br />Accelerate solutions to clinical use<br />Transition for market development<br />10:45 AM    Break and transition to EES Institute<br />11:00 AM    Tour of EES Institute (Laurie Paddock)<br />12:00 PM    Lunch – EES Executive Dining Hall (All)<br />1:00 PM      Depart<br />
  5. 5. 5<br />23.<br />maj<br /> 11<br />BaggrundEthiconEndoSurgery (EES)<br />Ethicon Endo-Surgery, Inc.Et 2.800 medarbejder stort medikoteknisk firma med en årlig omsætning på knap kr. 8,8 mio. per medarbejder….! Og hvordan kan det lige lade sig gøre? Jo, det sker med en stor investering i og fokusering på innovation, produktidéer, idéudvælgelse, brugerinvolvering og udviklings- og marketingsprocesser. Ved et besøg hos Ethicon Endo-Surgery, Inc. (EES) oplever vi en verden fuld af inspiration til, hvad vi kan drage nytte af herhjemme i egen virksomhed.   Klipsemaskine som grundlag for en forretningsmodelEES laver populært sagt kirurgisk håndværktøj til operationer. Succesen startede, da man fandt på at bruge klipsemaskine-princippet til at hæfte tarme og andre indre organer sammen igen, efter at kirurgen har gennemført en operation. Ret innovativ produktidé, må vi sige, og også en stor satsning på at udfordre virksomhedens egen forretningsmodel og oprindelige kerneforretning.   Aktiv inkubator og væksthus”Franchise Development”, kalder man den del af virksomheden, som er fysisk placeret udenfor hovedbygningen og huser de mest innovative og kloge hoveder, som typisk er opretshaver til 25 eller flere patenter. I denne bygning får nye idéer lov til at få en chance som prototyper, og de produkter med størst potentiale for succes får lov til at komme over til udviklingsafdelingen. Tydeligvis spares der ikke på sikring af IP-rettigheder.   BrugerinvolveringMan fristes til at spørge, hvad nyt er der i at skulle involvere brugerne. EES er fremme i skoene. De har bygget et institut med over 20 operationsstuer, og bruger mindst 3 kameraer ved en operation for at se, hvordan kirurgen anvender de nye produkter. De spørger ikke alene kirurgen om brugen af det nye produkt, men de monterer elektroder på kirurgens hals, for at måle stressniveauet. Hvem har ellers opført 10 tilsvarende institutter verden over og transmitterer kritiske operationer i træningssammenhæng til hinanden? Alene i Cincinnati, Ohio, involveres hvert år 5.000 kirurger og 3.000 andre i brugen af deres kommende produkter med feedback direkte til EES’s udviklingsafdeling til hver af dets udviklingsfaser.   Fleksible udviklings- og marketingsprocesser Innovationsprocesser i udviklings- og marketingsfunktionen er naturligvis gearet til at håndtere dette konstante input fra institutterne, og her igennem lanceres nogle af verdens mest innovative kirurgiske produkter. Derudover er innovationsprocessen opbygget således, at den kan håndtere en konstant ændring af produktspecifikationerne. Richard C. Smith, Project Director forklarer, at det er vigtigt at kunne håndtere disse ændringer smidigt, hvorved brugernes behov opfyldes bedst muligt.  <br />
  6. 6. Program P&G (Procter & Gamble’s GYM)<br />2:00 PM      Arrive, brief tour, introductions, coffee (Paul Zaffiro) <br /> 2:30 PM      Overview of P&G’s Global Innovation Center (Paul Zaffiro)<br /> 3:00 PM      Deeper dive into P&G’s processes (Paul Zaffiro, Wayne Fisher)<br />Innovating branches at P&G and establishing new<br />GYM’s approach to pursue break-through opportunities<br />Developing solutions and creating action plans from stories re: innovation habits/ practices<br /> 4:30 – 6:00 PM    Break and continuing on with stories from Danish companies<br />Virksomhed A<br />Virksomhed B<br />Virksomhed C<br />6<br />23.<br />maj<br /> 11<br />
  7. 7. Program P&G (Procter & Gamble’s GYM)<br />7<br />23.<br />maj<br /> 11<br />(fra P&G’s danske hjemmeside)Investering i forskning:I 2004-2005 investerede P&G over 1.9 milliarder $ (1.5 milliarder Euro) i forskning og udvikling, hvilket svarer til 3.4% af vores omsætning. Vi beskæftiger ca. 8.000 forskere, hvoraf ca. 2.100 er i Vesteuropa. P&G har seks udviklingscentre i regionen og 22 i alt i verden. Hvert center har fokus på sit specifikke forretningsområde. P&G er en af verdens største indehavere af amerikanske og globale patenter. Vi har næsten 27.000 patenterede teknologier, og hvert år ansøger vi om ca. 550 nye patenter. Connecting & Developing:Vi samarbejder aktivt med innovatører og forskere fra virksomheder og institutter rundt om i verden. At mobilisere ideer, viden og teknologier inden for en kreds, som er meget større end vores egen, gør det muligt for os i fællesskab at skabe nye produkter og løbende forbedre de eksisterende brands. Vi kalder dette ”Connect & Develop”. <br />Overview of<br />Our mission is to help empower the company to create bigger and better ideas that fuel the innovation pipeline. We do this by guiding teams through customized innovation experiences so they create success for themselves and their business.<br /> The GYM is much more than a place. The Gym is synergistic combination<br /> of people, a robust innovation process, and an inspirational place to innovate.<br />
  8. 8. Program Lego Systems Inc.<br />9:00 AM      Arrive, brief tour, introductions, coffee (Søren Laursen, SL) <br /> 9:30 AM     Overview of LEGO’s innovation process (SL)<br />10:00 AM    “Let’s innovate” – why this did NOT work (All)<br />Ideas not in context or structure not maintainable<br />Everyone shares non-usable innovation stories<br />10:30 AM    From Insight to Action – in one year! (SL)<br />12:00 PM    Lunch (All)<br />1:00 PM      Stories from Danish companies <br />TBD<br />(E.g. Fra nogle af deltagerne)<br /> 2:30 PM    Tour of the “War Room” (SL)<br /> 3:00 PM    LEGO’s 3-5 person innovation teams (SL)<br /> 3:30 PM    Concluding discussions (All)<br /> 4:30 PM    Departure<br />8<br />24.<br />maj<br /> 11<br />
  9. 9. ProgramMIT (Entrepreneurship Center)<br />9<br />25.<br />maj<br /> 11<br />8:30 AM      Arrive, introductions, coffee (Bill Aulet)<br />8:45 AM      Overview of MIT Entrepreneurship Center (Bill Aulet)<br />9:00 AM      Deeper dive into the E-Center (Bill Aulet)<br />Mission: How to make ventures more successful <br />”Educate, nurture, network and celebrate”<br />Building ties with the outside world<br />The move to newer buildings - benefits<br />11:00 – 11:30 AM    Stories from Danish companies<br />Virksomhed A<br />Virksomhed B<br />Virksomhed C<br />
  10. 10. BaggrundMIT (Entrepreneurship Center)<br />10<br />25.<br />maj<br /> 11<br />Vi skal møde Bill Aulet, direktør for MIT’sEntrepreneurship Center, som blev grundlagt i 1990. Han sidder i hjertet af MIT facilitering af tusindvis af nye firmaer opblomstret at universitetet.<br />For at give et indtryk af, hvad vi taler om, når MIT’sentrepreneurship skal sættes i tal, ser det således ud:<br />Op til 2009 er 25.800 aktive virksomheder startet af tidligere MIT-studerende i universitetets 150 årige historie<br />Disse firmaer har 3.300.000 medarbejdere i dag og omsætter for ca. $2.000 milliarder<br />Hvis alle disse firmaer var en nation, ville dens økonomi være verdens 17. største<br />Siden Entrepreneurship Centeret startede for 20 år siden, har det hjulpet tusindvis af firmaer i gang og danner rammen for 30 forskellige kurser på universitetet om innovation og entrepreneurship.<br />
  11. 11. ProgramFrog Design<br />9:00 AM      Arrive, introductions, coffee (Emile Hoffman)<br />9:15 AM      What makes Frog Design one of the Worlds largest and most successful providers of design and innovation? (Frog Design)<br />From valuable consumer and market insights to lasting, humanizing solutions<br />Insight – Inspiration – Technology - Impact <br />9:45 AM      Analyzing a company’s potential for innovation (Frog Design)<br />10:30 AM– 12:00 PM    How to analyze the visiting Danish company’s potential – Discussion and examples<br />11<br />26.<br />maj<br /> 11<br />
  12. 12. BaggrundFrog Design<br />10 bud fra Frog Design’s grundlægger Hartmut Esslinger ved DI’s Innovationskonference 2010: <br />Love and culture create better and more sustainable enterprise assets as money and efficiency. A human-minded and risk-rewarding corporate culture is more important then „smart strategy“.<br />Innovation by itself isn’t a „Silver Bullet“.… and the same applies to „Design Thinking“<br />Analysis, recommendations, projections, „how-to“ books and the resulting strategies will be all wrong one day. “However beautiful the strategy, you should occasionally look at the results.” Winston Churchill<br />Outsourcing is a strategy against innovation. Smart-Sourcing re-connects people with the factories.<br />Don’t trust Wall Street. A cynic is a man who knows the price of everything but the value of nothing. Oscar Wilde<br />Disrupt! Each new concept is a provocation<br />Market research is the enemy of progress. Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. Akio Morita - Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. Steve Jobs<br />New is only what nobody else will do.<br />No BS! R&D too often is the tar-pit of arrogant rejection and senseless waste of corporate assets. Business consultants deliver mostly „fig leaves“ for clueless „Upper Management“. Mass-Advertising is a waste of money ...and IT is too much „Microsoft, Google, Oracle, SAP...“<br />Be Yourself<br />12<br />26.<br />maj<br /> 11<br />
  13. 13. ProgramDIBD (DI’s NY-kontor)<br />13:30 PM      Arrive, introductions, coffee (Mikael Hougs + DIDB NY-team) <br /> 13:45 PM      Services from DI’s office, a typical project (Mikael Hougs)<br />Clarification, getting an initial idea of the market<br />Planning, structure and specific goals<br />Opportunities, segmentation of your market<br />Implementation, either through DI’s office or through the establishment of you own entity.<br /> 15:00 PM      Departure after discussions (All)<br />13<br />26.<br />maj<br /> 11<br />
  14. 14. BaggrundDIBD (Business Development)<br />14<br />26.<br />maj<br /> 11<br />USA –the largest market in the world<br />DI’s office in Manhattan offers to assist your company assessing the potential on the American market before an establishment. USA is the largest market in the world measured by aggregated spending power, but it is also a difficult market.<br />Everything is bigger<br />USA is the world’s largest market with approximately 300 million people and a BNP per inhabitant of about USD 46,000. The country is home for 170 of the 500 largest companies in the world, and is the global center for knowledge, innovation, and technology. It is a market that is very attractive to Danish companies, but a market that has historically offered significant problems in connection with establishment. The earnings opportunities are large, but the efforts also have to be larger, and therefore errors are equally expensive.<br />The best start – first time<br />Through DI’s New York office, you get the opportunity to get started in the American market in a safe, fast, and effective manner. At DI’s office you get all the advantages of being locally represented in the country without having to make the traditional investments that are often expensive, time consuming, and rather risky. When the potential has been clarified, your company can continue to use DI’s New York office. DI is your partner in USA.<br />COMMON CLIENT<br />REQUIREMENTS:<br />- Cultivation of the American market<br />- Increased coordination between existing American partners<br />- Uncovering of new market opportunities<br />- Identification of potential partners<br />- Enhancement of own local network<br />
  15. 15. 15<br />Kontakt Nicolas Boalth<br /> <br />Med venlighilsenNicolas BoalthChefkonsulent(+45) 3377 3889(+45) 2128 7379 (Mobile)nibo@di.dkdi.dk<br /> <br />

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