L7z Group:Interactive Marketing Plan  <br />
Why M-commerce and E-commerce combined, makes for an ingenious, innovative, interactive marketing plan for your brand!<br ...
Travel and Hospitality
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Technology Firm
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Interactive Marketing Plan - Mobile Marketing meets Social Media Marketing

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Mobile Branding, Marketing &amp; Technology Solutions...
WAP Sites (Mobile Web), Mobile Phone Applications (I-phone, Android, Blackberry), and SMS (Text) Campaigns which include Text-4-Info, Mobile Alerts, Mobile Surveys-Polls-Voting, Text-2-Win, Sweepstakes, Contests, Games, &amp; Trivia. We also cater to social media and API integrations to solve business pain-points and enhance CRM and ERP initiatives via our business continuity focus.

Text MyL7z to 83071 to reach a mobile media specialist (standard rates may apply).

For more information on L7z Group Deliverables via email, please contact Gonzalo Araya at GAraya@L7zGroup.com.

We are Supplier Diversity Certified and located in New York and Fort Lauderdale. Visit www.L7zGroup.com .

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Interactive Marketing Plan - Mobile Marketing meets Social Media Marketing

  1. 1. L7z Group:Interactive Marketing Plan <br />
  2. 2. Why M-commerce and E-commerce combined, makes for an ingenious, innovative, interactive marketing plan for your brand!<br /><ul><li>Automotive
  3. 3. Travel and Hospitality
  4. 4. Marketing/Ad/PR
  5. 5. Technology Firm
  6. 6. Retail/Fashion
  7. 7. Real Estate
  8. 8. Risk Management
  9. 9. Health Care
  10. 10. Non-Profit
  11. 11. Logistic / Procurement / Optimization
  12. 12. Event/Convention Planning
  13. 13. Television / Radio
  14. 14. Learning</li></ul>This strategic action plan is designed to utilize these advanced Mobile Marketing andSocial Media concepts in order to connect with your audience in an engaging personal experience while increasing awareness about your company and ultimately increase traffic, drive sales or whatever measure your organization uses to show this marketing plan as a success. The purpose of this action plan is to formulate the ways in which this goal will be achieved. Many outlets and facets will be utilized to create a broad-range approach in order to maximize the visibility, audience reach and ROI.<br />Mobile Marketing:<br />Social Media:<br /><ul><li>Build / Engage / Learn:
  15. 15. Build /own mobile database for future campaigns
  16. 16. Create an engaging experience and increase brand loyalty
  17. 17. Behavioral-target marketing; learn audience buying habits
  18. 18. Customizable:
  19. 19. Fully customizable platform to suit any business needs
  20. 20. Multiple keywords and trigger point configurations
  21. 21. SPAM Security:
  22. 22. Registration required prior to receive any content
  23. 23. 2 step opt-in verification process
  24. 24. Analytics:
  25. 25. All user/platform communication is tracked, monitored and measured for auditing purposes and demographics
  26. 26. Editorial:
  27. 27. “Story to tell”; your organization, your product or service
  28. 28. Cornerstone of your social network marketing process, feeds into various “touch points”
  29. 29. Viral Networking:
  30. 30. Increase search engine ranking and optimization
  31. 31. Blog and micro-blogging, photo and video tagging, link back to website
  32. 32. 3Ms Phase:
  33. 33. Maintained: site and content, discussions will happen and happen organically, “give somebody something to talk about” and they will
  34. 34. Marketed: putting social content into “touch points”, target marketing, industry related sites
  35. 35. Monitored/Measured: stuff measured is stuff happening; facebook, twitter, blog viewership, campaign performance</li></ul>Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale<br />2<br />
  36. 36. INTERACTIVE MARKETING PLAN<br />Print, Radio, TV, Email and Current Client List<br />Note: Not all social media network mediums shown<br />SOCIAL MEDIA<br />MOBILE<br />Managed Placementsthe more contacts each “touch point” below has, the more extensive your reach<br />Content<br />Viral Placementsthe more contacts each “touch point” below has, the more extensive your reach<br />SMS Informational Campaign<br /> Blog EntriesContent tagged for external search optimization<br />SMS Promotional Campaign<br />Facebook<br /> Search Google, Yahoo<br />Myspace<br />SMS Broadcast Campaign<br />Micro-Blogs<br />Viral Content – Digg, Delicious, etc<br />Flickr<br />Web Widget Registration<br /> PhotosContent tagged for external search optimization and internal search optimization when using Flickr<br />YouTube<br />Viral Feeds - Plaxo, FriendFeed, etc<br />Other Mobile Campaigns Relevant to your Industry and/or Business Continuity Focus<br />twitter<br /> BlogSpot.comviral with subscribers, working with BlogCatalog.com, MyBlogLog.com, Technorati.com, etc.<br /> VideoContent tagged for external search optimization and internal search optimization when using YouTube<br />LinkedIn<br />WAP – Mobile Website<br />Other Social Networks Relevant to your Industry<br />APP - iPhone<br />APP - BlackBerry<br />APP - Android<br />Your Website<br />3<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale<br />
  37. 37. social media world map<br />who’s your audience?<br /><ul><li>Highest ranking social network for each country “by traffic.” Source: Alexa.com 10/2008</li></ul>4<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale<br />
  38. 38. mobile media marketing<br />SellPhone Marketing Tools<br />Text<br />“SMS”Short MessageService<br />“MMS”MultimediaMessage<br />Service<br />“WAP”Wireless<br />Application<br />Protocol<br />Bluetooth<br />“LBS”Location<br />Based<br />Services<br />“QR” CodesLocation<br />Based<br />Services<br />“APPs”Applications<br />Universal, all carriers, handsets equipped with camera and proper reader software<br />Universal, all carriers, all handsets (iPhone, Android, RIM)<br />Universal, all carriers, all handsets <br />Universal, all carriers, all handsets with Bluetooth technology, feature must be set “on” to receive<br />Universal, all carriers, all handsets <br />Universal, all carriers, all handsets with browser feature access<br />Not Universal, content delivery may be carrier specific<br />5<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale<br />
  39. 39. contact information…<br />Gonzalo Araya, Managing Member<br />P: 954 937.1748<br />O: 646 329.6232<br />F: 646 219.2484<br />E: GAraya@L7zGroup.com<br /><ul><li>Jeremy Bellman, Managing Member
  40. 40. P: 954 461.8689
  41. 41. O: 646 329.6232
  42. 42. F: 646 219.2484
  43. 43. E: JBellman@L7zGroup.com
  44. 44. “Click” To Follow On:
  45. 45. Facebook
  46. 46. LinkedIn
  47. 47. Twitter
  48. 48. YouTube
  49. 49. Text “MyL7z” to 83071 for a mobile & media specialist. (standard message rates may apply)</li></ul>6<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale<br />

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