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Triggers & Gamificaiton

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As it turns out, "gamification" is for everyone (not just gamers or gamedevs). When I uploaded this, I realize all the information was in the dialog. Here's a few URL's on this:
http://sallyhogshead.com/fscore
http://artofgamedesign.com
http://techcrunch.com/2010/08/25/scvngr-game-mechanics/

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Triggers & Gamificaiton

  1. 1. Triggers & Gamification for MobileCamp Memphis Dave Barger
  2. 2. NeuroMarketing I'm Moody: :-) :-| >:-( 8-)
  3. 4. Sally Hogshead – Triggers
  4. 5. Sally Hogshead – Triggers Lust – desire Mystique – lure of an unanswered question Alarm – threat of immediate consequences Prestige – earns respect via achievement symbols Power – command over others Vice – tempts with “forbidden fruit” Trust – comforts with certainty and reliability
  5. 6. MindTime - Future – Pursuit of Possibility: Future thinking patterns generate awareness of things as they could be. Present – Pursuit of Continuity: Present thinking patterns generate awareness of things as they as they are currently unfolding. Past – Pursuit of Certainty: Past thinking patterns generate awareness of things as they can be proven.
  6. 8. Beware the HYPE Curve! Unrealistic Expectations OR Incorrect Application
  7. 9. <ul><li>16 years old – hundreds of clients </li></ul><ul><li>Average 9 year engagement </li></ul><ul><li>Can we Identify successful client type triggers? </li></ul><ul><li>Then modify messaging to attract more like them? </li></ul><ul><li>Ethical? </li></ul>

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