Luna Vega's Social Media 101 Webinar

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Social Media Campaign tips for small businesses

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  • Hi Luna, it seems very interesting and I would love to read it, but the writing comes out all garbled? At least my side ;-)
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  • The more chatter the better – Seeding analogy: Act of putting up posters/flyers in as many venues as possible
  • Luna Vega's Social Media 101 Webinar

    1. 1. Making Your Brand Internet Famous Presented by: Luna Vega Lending. Supporting. Inspiring.
    2. 2. www.accionusa.org 2
    3. 3. Poll time Please take our poll www.accionusa.org 3
    4. 4. STATISTICS Understanding where users spend their time  Youtube incurs 3 billions views per day  Facebook has more than 750 million active users  Twitter has more than 100 million active users  Groupon 50 million subscribers  Yelp surpasses 15 million reviews  Foursquare 10 million users www.accionusa.org 4
    5. 5. BENEFITS | The power of targeting The Web is decentralized (recommended read: Clay Shirky) • Limitless online communities: ex Ravelry 29,319 Followers • Research where your targeted demographic spends time SOME TOOLS: Twitter search, Twubs, Listorious • Geo targeting  Groupon, Yelp, Foursquare, Gowallla • Consumers have the power to instantly 5 www.accionusa.org
    6. 6. The FACTS | What is Internet Fame  SEO, page ranking:  How does your website rank on Google  Sites Linking in  How many blogs refer back to your website  Engagement – re-tweets  How often is your content retweeted  Influential Reach  How often do users engage with your brand www.accionusa.org 6
    7. 7. SOCIAL MEDIA SUCCESS STORIES  Story 1: After creating a blog friendly website and putting in place social media campaign: 50% of their business comes from Facebook, Twitter and their blog  Story 2: Restaurant created a web radio show: cult like following and increased their revenue by 30%  Story 3: Clothing store provided 10% discounts for every check-ins: put their store on the map and generated buzz www.accionusa.org 7
    8. 8. Poll time Please take our poll www.accionusa.org 8
    9. 9. MEASURING | how influential is your brand These tools measure your brand’s online reach:  Website ranking: ALEXA  & Google Analytics  Facebook: Edgerank Cheker  Social Media: KLOUT www.accionusa.org 9
    10. 10. MECHANICS | Social Media campaign SEEDING: placing of content on highly trafficked websites, message boards, forums etc CONVERSION: the ratio of visitors who convert casual content view into desired action (website visit, purchase etc..) www.accionusa.org 10
    11. 11. OPTIMIZING | Content that peaks interest  Photos  Videos  Tips  Jokes  Unique industry content  Contests / Promotions www.accionusa.org 11
    12. 12. PROCESS | Social Media campaign CONSISTENCY IS KEY so it’s important to plan in advance www.accionusa.org 12
    13. 13. 1. Research  Research online demographics segments that could convert into potential customers  Research pop culture content and decide what is relevant to your brand  Create blog hit list  Put together a strategy: Coupons for checkingin; Groupons for a special occasion etc…  See what type of content is missing out there: how can you bridge the gap www.accionusa.org 13
    14. 14. 2. Prepare  Specifying your brand’s vision  Set-up a social media dashboard: Hootsuite, Tweetdeck, Sprout Social, Postling  Set-up a professional Facebook page  Create calendar  Prepare content www.accionusa.org 14
    15. 15. 3. Activate  Post content and set-up ahead of time  Connect with your customer  Post content that inherently attracts interaction  Encourage users to 'like' your content  Use photos & videos as often as possible  Start conversations  Create partnerships, contests & online sales www.accionusa.org 15
    16. 16. 4. Analyze  Measure which content is most effective  Tools to use: Hootsuite; Klout; Google Analytics  Analyzing success rate enables you to repeat cycle ABOVE www.accionusa.org 16
    17. 17. Thank you In 2008, I took an Accion small business loan to kickstart my first business. The knowledge and experience I gained through it has helped me get where I am today. A successful second business that has been operational for the last two years. www.accionusa.org 17

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