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Content sales marketing_find15_sarafriberg_luna

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Luna has almost 100 years experience of handling product information to fulfill customer needs. But where does the digital reformation start and how do we adapt to new and future customer demands on searchability and availability? This is the keynote from Findability Day 2015 hosted by Findwise.

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Content sales marketing_find15_sarafriberg_luna

  1. 1. Sara Friberg! Head of Catalogue and Product Communication ! Why is Content Important in Sales and Marketing?!
  2. 2. Why is Content Important in Sales and Marketing?! }  In the future, more and more decisions are made based on quick searches ! ! }  Your product must be found and understood in just a few seconds! }  And the future is already here…!
  3. 3. Growing Demands on Efficient Digital Logistics
 !
  4. 4. Growing Demands on Online Product Information
 ! Content Mgmt Information logistics Customer Experience Product & Business Data Search & Integrations Online Platform
  5. 5. How to Start a Digital Reformation?!
  6. 6. Fresh Start or 100 Years of Experience?!
  7. 7. }  1917 }  1921
  8. 8. }  1970 }  1975 }  1978
  9. 9. }  1995 }  1996
  10. 10. }  2000
  11. 11. Next Stop: Online! }  2013: Migration to PIM and new data model! }  2014: Product Communication dpt started! }  2015: Online Search!
  12. 12. Meeting the Demands of the Customer Experience!
  13. 13. Critical Success Factors!
  14. 14. Changing How We Work – and Think!!
  15. 15. Content Mgmt Information logistics Customer Experience Product & Business Data Search & Integrations Online Platform
  16. 16. Information logistics Search & Integrations Content Mgmt Product & Business Data Customer Experience Online Platform
  17. 17. Note to Self:!
  18. 18. Thank you for listening!! sara.friberg@luna.se @SaraSarafriberg

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