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Search engine optimization crash course

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Artem talks about basics of search engine optimization (SEO) in Oulu University. In this short talk students learn about basics of SEO and importance of content.

Artem describes process of optimizing content for SEO. Beginners who know little of search engine optimization will benefit most from this video.

Tools mentioned during the talk:
- Google AdWords keyword planner: https://adwords.google.com/KeywordPlanner
- Open Site Explorer: https://moz.com/researchtools/ose/
- Google Analytics: http://www.google.com/analytics/
- Google Webmaster tools: https://www.google.com/webmasters/tools/

For quality search engine optimization services check out our website at http://www.lumolink.com

Published in: Marketing
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Search engine optimization crash course

  1. 1. Search&Engine&Op+miza+on crash&course Artem&Daniliants&/&LumoLink
  2. 2. Who$am$I? Marke&ng)nerd)with)passion)for)web) technology
  3. 3. Who$are$we? Interac(ve*online*marke(ng*agency* opera(ng*in*Finland*and*Russia
  4. 4. The$Pareto$principle Also%known%as%the%80–20%rule%states% that,%for%many%events,%roughly%80%% of%the%effects%come%from%20%%of%the% causes
  5. 5. I"want"to"show"you"that"20%" when"it"comes"to"SEO
  6. 6. What%affects%search%results?
  7. 7. Query&type Is#this#query#about# a#film#or#a# company?
  8. 8. Your%loca)on Searching*for* "hotel"*yields* different*results*in* Moscow*and*in* Helsinki
  9. 9. Authorship Backlinks)play)a) huge)role)in) establishing) authorship
  10. 10. Your%social% graph Personalised+ search+results+ based+on+your+ friend's+behaviour
  11. 11. Your%profile Your%se(ngs%such% as%language
  12. 12. Your%previous%behaviour Did$you$click$on$this$search$result$ before?
  13. 13. What%is%SEO?
  14. 14. Goal%of%search%engine% op0miza0on%is%to%get%high% quality(traffic%from%search( engines
  15. 15. Search!engine!op'miza'on We#want#to#provide#best#result#for#a# specific#search#query
  16. 16. Search!engine!op)miza)on We#want#to#tune#our#results#for#an# ever#changing#search#algorithm
  17. 17. Search!engine!op#miza#on Op#miza#on*is*ongoing*process
  18. 18. Black&and&white&hat It's%not%really%about%apparel
  19. 19. Why$SEO?
  20. 20. Great&return&on& investment In#most#cases
  21. 21. Long%term Keeps%bringing%you%clients%for%a%very%long% 4me
  22. 22. Easy%to%get%started Hard%to%master
  23. 23. Always'evolving There%are%always%new%opportuni1es
  24. 24. Key$factors$in$search$engine$ op1miza1on
  25. 25. Content • Ar$cles • Files • Videos • Music0file • Presenta$ons
  26. 26. Technical)factors • How%well%does%your%site%work? • How%fast%is%it? • How%is%your%meta%data?
  27. 27. Authority • Backlinks • Authorship
  28. 28. User%experience • Bounce(rate • Average(/me(on(site • Naviga/on
  29. 29. Search'engine'op-miza-on' as'a'process
  30. 30. #1#Research#your#niche
  31. 31. Google&AdWords&keyword&planner h"ps://adwords.google.com/KeywordPlanner
  32. 32. Open%Site%Explorer h"ps://moz.com/researchtools/ose/
  33. 33. #2#Create#op+mized#content
  34. 34. Basics&of&crea+ng& op+mized&content • Focus'on'few'keywords'found' in'Google'AdWords'keyword' planner • Optmize'at'the'very'least' content's'?tle'and'descrip?on' around'keywords'selected • Many'open'source'content' management'systems'provide' free'tools'that'help'you' op?mize'your'website • For'example'Wordpress'SEO' plugin'for'Wordpress
  35. 35. #3#Get#exposure#(links,# shares..)
  36. 36. #4#Analyze#results
  37. 37. #5#Repeat#forever#!
  38. 38. Learn&more • Webmaster*Academy • Beginners*guide*to*SEO • Search*engine*op:miza:on*starter*guide
  39. 39. Thank&you! Get$in$touch !/@artemd !/artem.daniliants !/in/artemdaniliants
  40. 40. Image&credits http://www.flickr.com/photos/14723335@N05/ http://www.flickr.com/photos/vandinglewop/ http://www.flickr.com/photos/magh/ http://www.flickr.com/photos/financialaidpodcast/ http://www.flickr.com/photos/96dpi/ http://www.flickr.com/photos/bluefountainmedia/ http://www.flickr.com/photos/djs1021/ http://www.flickr.com/photos/ericconstantineau/

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