Online marketing in Russia

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Online marketing in Russia

  1. 1. Online marketing in Russiaby LumoLink
  2. 2. Russia is Internet savvy
  3. 3. 59 700 000 Internet users 42,8% penetration According to ITU
  4. 4. Russians are willing to pay online
  5. 5. Russians spent 20 billion dollars on online in 2010 Source Citibank
  6. 6. Travel related purchases accountfor over 40% of all purchases online Source Citibank
  7. 7. How do you start?
  8. 8. 1 Provide a version of your website in Russian language
  9. 9. Over 34,5% market share Over 64% market share Over 1,5 million users Over 100 million usersSources: 1 2 3 2 Go where users are
  10. 10. Yandex DirectPay per clickadvertising systemSimilar to AdWordsAllows you to geo-target youradvertisement withinRussia very well
  11. 11. Yandex catalogDirectory of RussiansitesSimilar to Yahoodirectory or DmozFree and paid options One time fee 130€
  12. 12. VkontaktePPC and CPM modelsTargeting similar to Facebook Geo Interest based DemographicAllows businesses to setup fanpage and groupsSupports creating socialapplication similar to Facebookapplications
  13. 13. 3 Get listed on related websites
  14. 14. 4 Understand your audience
  15. 15. Yandex MetrikaSimilar to GoogleAnalyticsIntegrates with YandexDirect (PPC)Provides goodinformation aboutRussian viewers
  16. 16. Web money QIWISMS micro payments Yandex money Debit cards 5 Accept Russian methods of payment
  17. 17. 6 Provide service in Russian
  18. 18. How to appear localGet local phonenumber using VOIP(link)Answer to Russianemails
  19. 19. 7Allow people to share your content easily
  20. 20. Summary1. Provide a version of your website in Russian language2. Go where users are3. Get listed on related websites4. Understand your audience5. Accept Russian methods of payment6. Provide service in Russian7. Allow people to share your content easily
  21. 21. Thank you!Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.lumolink.com
  22. 22. Image creditshttp://www.sxc.hu/photo/1261573http://www.sxc.hu/photo/1307593

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