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Brand building online

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This presentation was given during Junior Chamber International conference in Oulu.

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Brand building online

  1. 1. Brand building online Aluekokous 2010 Oulu
  2. 2. Disclaimer This presentation was used in a talk given to a live audience. These slides contain only the gist of information (most was conveyed via speech). Still you might find these slides helpful and thus they have been made available online.
  3. 3. What is Brand?
  4. 4. Brand is how your company makes me feel Disclaimer: This is my opinion only
  5. 5. +
  6. 6. Push vs Pull
  7. 7. Only 18% of traditional TV campaigns generate a positive ROI Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
  8. 8. 34% of respondents have used a search engine to find information on a product/service/brand after seeing an advertisement on a social networking site Source
  9. 9. Someone who has Liked a brand (on Facebook) will spend an average of $71,84 more each year on that brand’s products or services than will someone who has not Liked it Source
  10. 10. Blogs Social networks Direct traffic Other websites Search engines Your website Your website is your content hub
  11. 11. Engagement Focus Value Content Frequency
  12. 12. Who’s your ideal customer?
  13. 13. Creating content
  14. 14. Content and management What Who When License Promotion Popularity Update 98221 Video LinkedIN, Creatives views interview Timo 20.08.2010 Facebook, 20.12.2011 common 92 with CEO Website comments LinkedIN, PowerPoint All rights Blog, 829 views Teemu 1.6.2010 4.7. on X reserved Twitter, 1 comment SlideShare Maintain a detailed list of your digital assets
  15. 15. Frequency
  16. 16. Engagement Lady Gaga The ultimate Internet Marketer
  17. 17. VS
  18. 18. VS
  19. 19. VS
  20. 20. What do you do to build brand online?
  21. 21. What makes you special?
  22. 22. Bank X
  23. 23. Good prices Amazing Modern Trustworthy customer service
  24. 24. Finance school
  25. 25. Entrepreneur school
  26. 26. Support on social networks
  27. 27. Blog
  28. 28. Evangelists
  29. 29. Analyze
  30. 30. Nestle Source
  31. 31. Air Canada Source
  32. 32. My brand building routine 1 Provide value 2 Connect with people 3 Analyze results and repeat
  33. 33. To provide the best customer service possible
  34. 34. 1 000 000 000 $ In sales last year
  35. 35. Big brand = Big Business
  36. 36. Thank you! Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.lumolink.com
  37. 37. Image credits http://www.sxc.hu/photo/1080177 http://www.sxc.hu/photo/1036071 http://www.sxc.hu/photo/893383

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