FACEBOOK ADVERTISING
Facebook Advertising
Eficient? Scump?
Enervant?
FACEBOOK ADVERTISING
2014
2009
FACEBOOK ADVERTISING
Forever Google
sau
Give Facebook a chance?
FACEBOOK ADVERTISING
FACEBOOK BEGINS
RIGHT HAND COLUMN
CTR: 0.1%
CPC: 0.04 USD
Targetare: Serbia 18+
Reach: 97% din target
Frecventa: 350
Durat...
FACEBOOK BEGINS
RIGHT HAND COLUMN
CTR: 0.13%
CPC: 0.07usd
CTR: 0.05%
CPC: 0.10usd
2011
2013
FACEBOOK FOREVER
RIGHT HAND COLUMNNOILE FORMATE
X3Facebook promite
CTR-uri de 3 ori mai mari
FACEBOOK FOREVER
RIGHT HAND COLUMN
CTR: 0.05%
CPC: 0.12usd
Frecventa: 17.4
CTR: 0.11%
CPC: 0.16usd
Frecventa: 9.8
NOILE FO...
FACEBOOK RELOADED
2013 Q1 - CONVERSION TRACKING
Cost/conversion
CTR CPC Cost/conversie
Anunt clasic 0.05% 0.1 usd
Anunt cu...
FACEBOOK RELOADED
2013 Q4 - REMARKETING
Targetare CTR Cost/conversie
Fani 14.50% 0.72 usd
Lookalike audience 9.90% 0.74 us...
2013 Q2 - LOOKALIKE AUDIENCE
FACEBOOK RISES
Targetare CTR Cost/conversie
Demografic 0.41%
Lookalike audience 0.28% -39%
Lo...
FORMATE PREMIUM
LOX – Q1 2012
Reach Block
Target Block
FACEBOOK FOREVER
Impressions Video plays Video play rate
Cosmetice ...
FORMATE PREMIUM
LOX – Q1 2012
Reach Block
Target Block
FACEBOOK FOREVER
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4....
Cum luptam
cu competitorii?
FACEBOOK REVEALED
Cum se castiga o licitatie:
- valori mari CTR/CVR
- valori mari bid
- valori mari QM (quality modifier)
FACEBOOK REVEALED
Cum luptam cu utilizatorii
Facebook? 
FACEBOOK REVEALED
QM – quality modifier
- engagementul pe anunt
- feedbackul negativ din partea utilizatorilor
FACEBOOK REVEALED
Cum luptam ...
Facebook Advertising
Ce vraji o sa mai faca Facebook?
Aneta Plesa - Facebook Ads. Revolutii (2014.07.31, Impact Hub Bucharest)
Aneta Plesa - Facebook Ads. Revolutii (2014.07.31, Impact Hub Bucharest)
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Aneta Plesa - Facebook Ads. Revolutii (2014.07.31, Impact Hub Bucharest)

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Pe 31 iulie 2014, a avut loc la Impact Hub Bucharest ediția Lumea SEO PPC aniversară, cu numărul 100.

Prezentările au fost pe tema "Social media":
- Aneta Plesa - Facebook Ads. Revolutii
- Alex Gavril - Communities - Analyze, Engage, Build
- Georgiana Tanase - Prezentare Gazduire.ro
- Ana Maria Constantinescu - Social Media through the eyes of a Creative Mind

Moderatorul întâlnirii a fost Ionuț Munteanu.

Mai multe pe:
http://lumeaseoppc.ro/followup-100-social-media/

Published in: Internet
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Aneta Plesa - Facebook Ads. Revolutii (2014.07.31, Impact Hub Bucharest)

  1. 1. FACEBOOK ADVERTISING Facebook Advertising Eficient? Scump? Enervant?
  2. 2. FACEBOOK ADVERTISING 2014 2009
  3. 3. FACEBOOK ADVERTISING Forever Google sau Give Facebook a chance?
  4. 4. FACEBOOK ADVERTISING
  5. 5. FACEBOOK BEGINS RIGHT HAND COLUMN CTR: 0.1% CPC: 0.04 USD Targetare: Serbia 18+ Reach: 97% din target Frecventa: 350 Durata: 80 de zile
  6. 6. FACEBOOK BEGINS RIGHT HAND COLUMN CTR: 0.13% CPC: 0.07usd CTR: 0.05% CPC: 0.10usd 2011 2013
  7. 7. FACEBOOK FOREVER RIGHT HAND COLUMNNOILE FORMATE X3Facebook promite CTR-uri de 3 ori mai mari
  8. 8. FACEBOOK FOREVER RIGHT HAND COLUMN CTR: 0.05% CPC: 0.12usd Frecventa: 17.4 CTR: 0.11% CPC: 0.16usd Frecventa: 9.8 NOILE FORMATE
  9. 9. FACEBOOK RELOADED 2013 Q1 - CONVERSION TRACKING Cost/conversion CTR CPC Cost/conversie Anunt clasic 0.05% 0.1 usd Anunt cu pixel 0.04% 0.13 usd -39%
  10. 10. FACEBOOK RELOADED 2013 Q4 - REMARKETING Targetare CTR Cost/conversie Fani 14.50% 0.72 usd Lookalike audience 9.90% 0.74 usd Remarketing 9.20% 0.8 usd Interese 4.40% 3.4 usd
  11. 11. 2013 Q2 - LOOKALIKE AUDIENCE FACEBOOK RISES Targetare CTR Cost/conversie Demografic 0.41% Lookalike audience 0.28% -39% Lookalike audience: - data file - website visitors - page fans
  12. 12. FORMATE PREMIUM LOX – Q1 2012 Reach Block Target Block FACEBOOK FOREVER Impressions Video plays Video play rate Cosmetice barbati TB 1,390,000 2,127 0.15% Telecom 1 RB 4,200,000 78,000 1.86% Telecom 1 LOX 3,440,000 48,000 1.40% Telecom 2 LOX 4,000,000 33,000 0.83% Auto LOX 4,000,000 50,000 1.25% Cosmetice 2 LOX 7,000,000 101,262 1.45% Cosmetice 3 LOX 3,500,000 49,000 1.40% Albania LOX 1,232,886 53,463 4.34% Indonezia RB 12,951,306 218,016 1.68% Indonezia LOX 6,340,589 201,001 3.17%
  13. 13. FORMATE PREMIUM LOX – Q1 2012 Reach Block Target Block FACEBOOK FOREVER 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00% Video play rate
  14. 14. Cum luptam cu competitorii? FACEBOOK REVEALED
  15. 15. Cum se castiga o licitatie: - valori mari CTR/CVR - valori mari bid - valori mari QM (quality modifier) FACEBOOK REVEALED
  16. 16. Cum luptam cu utilizatorii Facebook?  FACEBOOK REVEALED
  17. 17. QM – quality modifier - engagementul pe anunt - feedbackul negativ din partea utilizatorilor FACEBOOK REVEALED Cum luptam cu utilizatorii Facebook? - copy/design
  18. 18. Facebook Advertising Ce vraji o sa mai faca Facebook?

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