23 September – 24 October 2011 Premium SMS
Premium SMS <ul><li>Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct p...
Traffic takeover nokia.ro Period:  3 October-14 October Afla mai multe -  CTR 12.7% 173   Total 0 Guitar Rock 0 Tasmanian ...
Traffic Hero teaser nokia.ro Period:  23 September -24 October Afla mai multe: CTR 20,2%
Traffic landing page nokia.ro/platasms Period:  23 September -22 October 382   2 YouTube uploader 0 Phone Wallet 0 Shreck ...
Mediaplan (mobisites)     2,058,279 57,303,634   TOTAL           mobile banners CPC 634,739 2,575,163 mobile libertatea.ro...
Mobile banners – aplicatii promovate 320 x 50 216 x 54 300 x 75 joc de golf bannere targetate pentru telefoanele cu Symbia...
Mobile banners <ul><li>Bannere mobile: </li></ul><ul><li>Portalul Yahoo - rata de click 0.82%, rata de conversie 18.3% (ma...
Web banners 160 x 600 300 x 250 728 x 90
Web banners <ul><li>Rata de click mica (0.14%) </li></ul><ul><li>Rata de conversie mare (21%) </li></ul>
Thank you! [email_address]
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2011.10.26 Raluca POPA - Campania Premium SMS (studiu de caz)

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Raluca POPA a susținut o prezentare pe tema "Campania Premium SMS (studiu de caz)" la Orange Concept Store Bucureşti, în data de 26 octombrie 2011. Detalii pe http://lumeaseoppc.ro/

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2011.10.26 Raluca POPA - Campania Premium SMS (studiu de caz)

  1. 1. 23 September – 24 October 2011 Premium SMS
  2. 2. Premium SMS <ul><li>Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei </li></ul><ul><li>Componente: </li></ul><ul><ul><li>Mobile banners / CPM </li></ul></ul><ul><ul><li>Web banners / CPC, CPM </li></ul></ul><ul><ul><li>Traffic takeover </li></ul></ul><ul><ul><li>Landing page </li></ul></ul><ul><ul><li>Showcase banner </li></ul></ul>
  3. 3. Traffic takeover nokia.ro Period: 3 October-14 October Afla mai multe - CTR 12.7% 173   Total 0 Guitar Rock 0 Tasmanian Devil Talking 59 Thread SMS 0 The Settlers 1 Fb Photo Uploader 0 Real Football 0 Dungeon Hunter 95 Assasinns Creed 8 Joiku spot premium wifi 10 Asphalt 6 Adrenaline Downloads App
  4. 4. Traffic Hero teaser nokia.ro Period: 23 September -24 October Afla mai multe: CTR 20,2%
  5. 5. Traffic landing page nokia.ro/platasms Period: 23 September -22 October 382   2 YouTube uploader 0 Phone Wallet 0 Shreck Kart HD 11 Let’s Golf! 2 HD 264 Descarca si alte aplicatii de pe Nokia Store 75 Slide Unlock 4 Header link 26 Asphalt 6 Adrenaline HD Downloads App
  6. 6. Mediaplan (mobisites)     2,058,279 57,303,634   TOTAL           mobile banners CPC 634,739 2,575,163 mobile libertatea.ro, cancan, hi5.com social si content:- 5230, 5800, 5288 + de jocuri: N8, C7 mobile banners CPC 634,739 2,575,163 mobile capital.ro, hotnews.ro telefoane de business- E71, E72, E6, E63, E52 mobile banners CPM   50,000,000 mobile (targeting on categories - news, finance, mail) yahoo.com social si content:- 5230, 5800, 5288 +de jocuri: N8, C7 mobile banners CPM 72,520 158,442 mobile antena1.ro telefoane de business- E71, E72, E6, E63, E52 mobile banners CPM 151,618 262,836 mobile antena3.ro telefoane de business- E71, E72, E6, E63, E52 mobile banners CPM 564,663 1,732,030 mobile realitatea.net telefoane de business- E71, E72, E6, E63, E52   Unique visitors* Page imp's* Creative Format Buying method Statistical data (per month) Site Description Site Adress
  7. 7. Mobile banners – aplicatii promovate 320 x 50 216 x 54 300 x 75 joc de golf bannere targetate pentru telefoanele cu Symbian 3 aplicatie de protectie a datelor target pe telefoane Nokia de business (gama Eseries) aplicatie de retele sociale si content target pe telefoanele pe platforma S60
  8. 8. Mobile banners <ul><li>Bannere mobile: </li></ul><ul><li>Portalul Yahoo - rata de click 0.82%, rata de conversie 18.3% (mai mica decat pe web) </li></ul><ul><li>Rata de conversie medie pe mobile 20.06% (mai mica decat pe web) </li></ul>
  9. 9. Web banners 160 x 600 300 x 250 728 x 90
  10. 10. Web banners <ul><li>Rata de click mica (0.14%) </li></ul><ul><li>Rata de conversie mare (21%) </li></ul>
  11. 11. Thank you! [email_address]

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