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Lean startup circle cómo implantar métricas en tu startup- más allá de analytics - open webinars

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Lean startup circle cómo implantar métricas en tu startup- más allá de analytics - open webinars

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lean startup circle cómo implantar métricas en tu startup- más allá de analytics - open webinars

  1. 1. CÓMO IMPLANTAR MÉTRICAS EN TU STARTUP: MÁS ALLÁ DE ANALYTICS
  2. 2. OpenWebinars Staff Manuel Agudo CEO Jesús Lucas CTO Víctor Humanes CMO
  3. 3. 1. ¿Cómo aplicamos las analíticas en la toma de decisiones en OpenWebinars? “Crear, medir, aprender…”
  4. 4. ELIGE BIEN TUS MÉTRICAS “Sólo hay algo peor que una mala respuesta y es una mala pregunta”
  5. 5. EMBUDOS DE CONVERSIÓN ADQUISICIÓN ACTIVACIÓN RETENCIÓN MONETIZACIÓN REFERENCIA
  6. 6. Algunos ejemplos de métricas ▸ MRR ▸ CAC ▸ LTV ▸ Burn Rate ▸ Churn ▸ etc…
  7. 7. MÉTRICAS CUALITATIVAS Nunca olvides que detrás de cada número hay una persona, con una vida y unas circunstancias concretas
  8. 8. LA IMPORTANCIA DEL “PARA QUÉ”
  9. 9. INVESTIGANDO SOBRE CHURN (paso 1)
  10. 10. INVESTIGANDO SOBRE CHURN (paso 2)
  11. 11. 2. KPI’s : La única métrica que importa “KPI’s = SMART: Específicas (Specific) Medibles (Measurable) Alcanzables (Achievable) Relevantes (Relevant) Temporales (Timely)”
  12. 12. CRAZY FOR ANALYTICS Es muy fácil perder el foco cuando manejas un gran volumen de información
  13. 13. UNA ÚNICA MÉTRICA Intenta encontrar una única métrica que pueda darte el “pulso” del negocio
  14. 14. LA MÉTRICA CLAVE DEBE SER UNA SÍNTESIS DE TU PROPUESTA DE VALOR Revenue Cursos Finalizados Crecimiento Satisfacción
  15. 15. 3. El proceso de sacar las analíticas semanalmente
  16. 16. Analítica Semanal ▸ Analítica Web ▸ Analítica de Negocio ▸ Marketing ▸ Comportamientos UX
  17. 17. Analítica Semanal Visitantes Únicos Usuarios Registrados Retención de Usuarios Nuevos Clientes Clientes Recurrentes
  18. 18. Ejemplo de Métrica Semanal
  19. 19. Ejemplo de Métrica Semanal
  20. 20. Herramientas que usamos: ▸ Hojas de Calculo de Google ▸ Google Analytics ▸ Mixpanel ▸ Mailchimp ▸ Base de datos propia ▸ Hotjar ▸ Chartmogul ▸ Información financiera ▸ Automatización: Supermetrics
  21. 21. 4. Herramientas de Analítica Web
  22. 22. ▸ Elegir nuestras vistas más importantes ▸ Páginas destino ▸ Segmentaciones ▸ Informes Personalizados ▸ Objetivos y Google Ecommerce ▸ Informes de Atribución
  23. 23. Google lo sabe (casi) TODO ▸ Información de nuestros Visitors, Leads o Buyers ▹ Intereses ▹ Información Demográfica y Geográfica ▹ Acciones: Explorador de Usuario*
  24. 24. Análisis del SEO e Indexación en Google ▸ Google es nuestro Principal Canal de Adquisición
  25. 25. 5. Herramientas Analítica de Interacción
  26. 26. “Google te dice qué hacen tus usuarios, pero no quién lo hace.
  27. 27. ¿Qué conseguimos? ▸ Análisis detallado de flujos de usuario ▸ Comunicaciones personalizadas ▸ Marketing automatizado ▸ Segmentaciones muy avanzadas ▸ Analizar el LTV por Cliente, Canal, Comportamiento...
  28. 28. Herramientas de Interacción GRATIS FREEMIUM
  29. 29. DEMO
  30. 30. Saber qué hacen nuestros usuarios es importante. Pero “¿cómo lo hacen?” es aún más importante.
  31. 31. DEMO
  32. 32. 6. Comunicación basada en comportamientos
  33. 33. Comunicación basada en Eventos
  34. 34. ¿Customer.io o Intercom.io? ▸ Envio de Emails ▸ Segmentación Avanzada ▸ Precio 50K Usuarios: ~ 200$/mes ▸ Envio de Emails ▸ Popups, Chats automatizados ▸ Encuestas automatizadas ▸ Herramienta de Soporte al cliente ▸ Segmentación Avanzada ▸ Precio 50K Usuarios: ~ 800$ /mes
  35. 35. DEMO
  36. 36. 7. A/B Testing
  37. 37. GROWTH PROCESS EXPERIMENTO MÉTRICACRECIMIENTO
  38. 38. Ejemplo de Experimento: Registro Obligatorio Control Test
  39. 39. Resultado
  40. 40. Percepción del Usuario Control Test
  41. 41. DEMO
  42. 42. 8. Píxeles de conversión en marketing online
  43. 43. LA VENTA NO ES LO MÁS IMPORTANTE: MICRO COMPROMISOS Descarga contenidos Se suscribe Se registra Compra Visita blogSe hace fan Lee un post
  44. 44. Crear píxel Insertar código Elegir acciones PÍXELES DE CONVERSIÓN EN
  45. 45. PÍXELES DE CONVERSIÓN EN Crear píxel ▸ Medir conversiones ▸ Optimizar anuncios ▸ Crear públicos
  46. 46. PÍXELES DE CONVERSIÓN EN Insertar código ▸ Conversiones estándar ▸ Conversiones personalizadas Conversiones estándar Ver contenido | Buscar | Añadir al carrito | Añadir a la lista de deseos | Iniciar pago Añadir la información de pago | Comprar | Cliente potencial | Finalizar registro
  47. 47. PÍXELES DE CONVERSIÓN EN Elegir acciones ▸ Aumentar las conversiones en tu sitio web
  48. 48. 9. LTV/CAC RATIO
  49. 49. CAC Coste de Adquisición de Cliente Suma de coste de todos los esfuerzos invertidos en la captación de nuevos clientes. LTV Life Time Value Facturación total media de cada cliente a lo largo del tiempo que está con nosotros.
  50. 50. LTV/CAC RATIO Una métrica vital en negocios de pagos recurrentes LTV CAC >3=
  51. 51. CALCULAR CAC
  52. 52. CALCULAR LTV
  53. 53. ¡GRACIAS! ¿Alguna pregunta? @manuel_agudo @jelukas89 @vhumanes

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