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Researching Gamers

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Introductory lecture prepared for the undergraduate course "Researching Audiences" at Victoria University, St Albans, Australia.
The work of Ben Evans, Jo Iacovides, Ian Bogost, Jane McGonigal, David Myers and Tom Apperley is discussed.
Slides are colourful and light on text.

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Researching Gamers

  1. 1. TEXTResearching Audiences: GamersLuke van Ryn, University of Melbournelvanryn@student.unimelb.edu.au
  2. 2. what is anaudience?receiverconsumermeaning-makerideal audience
  3. 3. a gamingaudience?GamerUserFanWorkerCitizenClient
  4. 4. GAMERSIDENTITY, GENDER, ACHIEVEMENT
  5. 5. UsersTestingUsabilityPatching
  6. 6. FANSGAMING SUBCULTURES, REMEDIATION, PRODUCTIVITY
  7. 7. Workers“playbour”free-to-playmodding
  8. 8. CLIENTSCUSTOMERS, MARKETS, CULTURES
  9. 9. What kind ofresearch?IndustryAcademicFan
  10. 10. industryresearchDoes it work? (QA)Is it fun? (play-testing)Can it be better? (feedback)like us! (reviews)
  11. 11. ACADEMIC RESEARCHINDENTITY, MEANING, POLITICS, CODE, SOCIALITY
  12. 12. FAN RESEARCHFAQS, WALKTHROUGHS, CALCULATORS
  13. 13. MethodsObservationSurveys#DATA!
  14. 14. GAMEPLAY METRICSPROJECT KILLS (LEFT) VERSUS DEATHS (RIGHT)DATE CLIENT 2011 HALO REACH
  15. 15. BIOMETRICSPROJECT BECAUSE BODIES CAN’T LIEDATE AUTHOR 2012 JO IACOVIDES
  16. 16. GAMING RHYTHMSPROJECT GAMING IN MELBOURNE AND CARACASDATE AUTHOR 2010 APPERLEY
  17. 17. ANTI-PLAYPROJECT GRIEFING IN CITY OF HEROESDATE AUTHOR 2009 TWIXT (DAVID MYERS)
  18. 18. SOCIAL DYNAMICSPROJECT ULTIMA ONLINEDATE AUTHOR 2010 KOLO AND BAUR
  19. 19. COW CLICKERPROJECT A FACEBOOK GAME ABOUT FACEBOOK GAMESDATE AUTHOR 2010 BOGOST
  20. 20. COOKING MAMAPROJECT AN EXEMPLARY RESEARCH PROJECTDATE CLIENT 2012 VAN RYN ET AL.
  21. 21. Questions:Method: observation? survey? participation?Platforms: iOS? Nintendo DS? Wii?“Scenes”: At home? In transit? At school?Theories: gender? gesture? nationalism?
  22. 22. Possible questions:Do people learn to cook using Cooking Mama?How do gameplay gestures relate to cookinggestures?Do people buy recipes for the iOS app? why?Why not Cooking Papa?
  23. 23. Further readingBen Lewis-Evans (“user” research)http://is.gd/JtcXPyJo Iacovides (learning and gameplay)http://joiacovides.blogspot.com.auJane McGonigal (gamification)http://janemcgonigal.com/

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