Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Periscope & Meerkat for Local Government

845 views

Published on

Periscope & Meerkat for Local Government

Published in: Government & Nonprofit
  • Be the first to comment

Periscope & Meerkat for Local Government

  1. 1. City Manager’s Office
  2. 2. City Manager’s Office 2015 SOCIAL MEDIA TRENDS • Different Platforms for Different Purposes (Facebook Messenger, Utilities) • Not a “Zero Sum Game”(5 or More Platforms) • Anonymous Platforms (Yik Yak, Whisper) • Fastest Growing Age Segment is 65+ • Video (Vine, Facebook, YouTube, Instagram) • Live Video Apps – Periscope & Meerkat
  3. 3. City Manager’s Office PERISCOPE & MEERKAT
  4. 4. City Manager’s Office LIVE VIDEO APPS BACKGROUND • Historical - Livestream, Ustream, Justin.TV – Ahead of their Time • Smartphones, Apps, LTE/4G, Wi-Fi, Social Media Integration • Periscope Joined Twitter in January 2015 • Meerkat Breakthrough at SXSW 2015 • Periscope Launched in late March 2015 for iOS, Android in May 2015 • Periscope added 1 Million Users in First 10 Days & 7 Million Users as of July 2015
  5. 5. City Manager’s Office PROS OF LIVE STREAM APPS • Early Adopters Have Advantage • Offers Real-Time Interaction with Citizens • Great for Q & A Sessions • Behind the Scenes Videos • Live “Look-ins” for Events • Potentially Help Share Critical Video to First Responders or Other Remote Experts
  6. 6. City Manager’s Office GETTING STARTED - PERISCOPE • Can Login with Twitter or Phone Number • “Scopes” Can be Viewed for 24 Hours • People Icon - Profile Icon – Settings - Select Auto-Save Broadcasts to Save to Your Camera Roll (iPhone) • Saved Broadcasts Can be Shared on Social Media (Facebook, YouTube, etc.) • Comments & Hearts are Not Archived at this Time
  7. 7. City Manager’s Office GETTING STARTED CONTINUED • Click Camera Icon to Start Broadcast • Add a Title (Consider CAPS) • Turn Precise Location On/Off • Create Private Scope by Selecting Your Followers • Allow Commenting by Followers Only or Everyone • Click Tweet Icon to Share • Hit Start Broadcast!
  8. 8. City Manager’s Office BEST PRACTICES • Share on Twitter When You Start Broadcast • TV Icon Allows View of Your Twitter Network is Live or Recently Broadcasted • Globe Icon Allows Live Broadcast View by Map or List • Live Broadcasts Allow Commenting, Hearts, List of Viewers, Share Broadcast
  9. 9. City Manager’s Office MORE BEST PRACTICES • Commenting Limited to 72 Characters • Individual Viewers Can Reply to Other Users • To Ban a User, Tap on User and then Select Block User (in Broadcast) or Under People – Profile – Followers • Scopes/Videos in the 10-15 Minute Range
  10. 10. City Manager’s Office PERISCOPE POST BROADCAST
  11. 11. City Manager’s Office MEERKAT FEATURES • Scheduling up to 24 Hours in Advance • Facebook Integration • Username - meerkatapp.co/yourcity • Meerkat Embed • API Access • Cameo & Media Partners (Snapchat) • Meerkat Library (in Cloud)
  12. 12. City Manager’s Office MEERKAT EMBED https://meerkatapp.co/embed
  13. 13. City Manager’s Office BROADCASTING TIPS • Viewers Will Come & Go – May Need to Repeat to Catch Up Late Arriving Viewers • Use Hashtags Relevant to Your Video • Be Aware of Precise Location • Consider Battery & Space Constraints • Separate Microphone May Be Helpful • Double Tap Camera Icon to Toggle Between Views • Have Fun!
  14. 14. City Manager’s Office CONTACT INFO & RESOURCES Luke Stowe Digital Services Coordinator City of Evanston, IL @LukeStowe lukestowe@gmail.com #GSMCHAT (Thursday – 3:00pm CDT)

×