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Social media

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Social media

  1. 1. Luke MurphyCommunication Technology Westfield State University
  2. 2. Duke of York Cinema Single screen theatre in Brighton, England. Shows a variety of films including mainstream Hollywood, British, foreign, classics and cult classics.
  3. 3.  Stays relevant and draws in new customers through the use of social media. Has over 1,200 followers on Twitter and over 700 fans on Facebook.
  4. 4.  Management realized most of the customers were younger and likely to use the internet frequently. Made it worth it for followers by posting trailers, announcements, and special offers otherwise unavailable.
  5. 5. Cripple Creek Barbeque Opened in 2009 in Athens, Texas. Used social media sites right away. Pages on Facebook and Twitter.
  6. 6.  Food and social media went hand in hand. Food was good so social media grew, got restaurant more attention, and so on.
  7. 7.  Manager updates sites regularly to keep content fresh. Tracks activity on the sites, proving they are a successful part of the buisness.
  8. 8.  Sell products, such as sauces, in store as well as online. 90% of sales come from online, showing how useful the social media sites have been.
  9. 9. Works Cited http://mashable.com/2009/10/21/social- media-small-businesses/ http://andreavahl.com/case-study/social- media-success-story-cripple-creek- bbq.php

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