2013: TEDx presentation in Shanghai, China, by Luke Lombe.
How do you shape the world's most misunderstood band?
Re-positioning China as a vibrant, innovative, and culturally relevant country is a massive undertaking that faces significant challenges. Exactly how is China going to rebrand itself in the 21st Century?
See the full presentation at http://tedxtalks.ted.com/video/Worlds-most-misunderstood-brand