Successfully reported this slideshow.


Published on

Presentation for, the recrutment site for Accountants

  • Be the first to comment

  • Be the first to like this

  1. 1. June 2008 Account Executive – Sally Jones
  2. 2. Overview <ul><li>The ICAEW and its membership </li></ul><ul><li>Introducing </li></ul><ul><li>The Bigger Picture – marketing overview </li></ul><ul><li>Products and services </li></ul><ul><li>Contacts </li></ul>
  3. 3. The Institute of Chartered Accountants in England and Wales <ul><li>The largest accountancy body in Europe </li></ul><ul><li>More than 130,000 members in over 160 countries </li></ul><ul><li>The ACA is widely recognised as the UK’s premier accountancy qualification </li></ul><ul><li>67% of the FTSE 100 qualified accountants acting as Finance Director or CEO are ACAs </li></ul>
  4. 4. ACAs by Region Although 50% of ACAs live in London and the South East, there are more than 10,000 in the North West, more than 8,000 in Yorkshire and over 5,000 in the East Midlands.
  5. 5. Introducing… <ul><li>A new site, positioned as an extension of the institute’s service to its members </li></ul><ul><li>A unique site, giving recruiters direct access to ACAs in the UK and worldwide </li></ul><ul><li>A quality site, advertising only ACA-level jobs, continuing the institute’s reputation for quality and excellence </li></ul>
  6. 6. Introducing… <ul><li>A team of staff with HR and online recruitment experience </li></ul><ul><li>Support from a dedicated Account Manager </li></ul><ul><li>Broadbean and Conkers compatible </li></ul><ul><li>Intuitive job search functionality for candidates, built using our in-depth knowledge of the industry </li></ul>
  7. 7. How do we target ACAs? <ul><li>The ICAEW has an ongoing dialogue with its members and will target ACAs through: </li></ul><ul><ul><li>Over 2 million emails a year to members who opt-in to receive news and technical updates from the institute </li></ul></ul><ul><ul><li>More than 1,000 member and non-member events across the country </li></ul></ul><ul><ul><li>Printed publications on both generalist and technical subjects within accountancy </li></ul></ul><ul><ul><li>On-going email marketing to registered candidates </li></ul></ul>
  8. 8. How do we target accountants? <ul><ul><li>Advertising throughout the main ICAEW website in both public and private member-only areas </li></ul></ul><ul><ul><li>A robust SEO strategy </li></ul></ul><ul><ul><li>Highly targeted paid search campaigns on key search terms </li></ul></ul><ul><ul><li>Partnerships with other Global Accounting Alliance bodies </li></ul></ul><ul><ul><li>PR surrounding launch and institute career-related research </li></ul></ul>
  9. 9. Products and Services
  10. 10. Job Adverts <ul><li>Live for 4 weeks </li></ul><ul><li>Includes your company logo </li></ul><ul><li>Profile in employer A-Z </li></ul><ul><li>Applications sent to an email address of your choice </li></ul><ul><li>Full access to job statistics 24/7 </li></ul>
  11. 11. Featured Jobs <ul><li>Live for 4 week </li></ul><ul><li>Featured jobs appear higher in search results </li></ul><ul><li>Includes your company logo </li></ul><ul><li>Clicks through to your job advert on the site </li></ul><ul><li>Rotates on homepage as one of a set number </li></ul>
  12. 12. Search Example: <ul><li>Use the search granulation section to filter job search </li></ul><ul><li>Narrow by specialisation, business type, region, salary, contract type and hours </li></ul>
  13. 13. Buttons <ul><li>Live for multiples of 4 weeks </li></ul><ul><li>Advertise a specific role or your company profile </li></ul><ul><li>Standard 120 x 60 </li></ul><ul><li>Available on the homepage or by tailored campaign </li></ul>
  14. 14. Banner Advertising <ul><li>Live for multiples of 4 weeks </li></ul><ul><li>Prominent employer branding opportunity </li></ul><ul><li>Standard 468 x 60 </li></ul><ul><li>Available by tailored campaign </li></ul>
  15. 15. Contacts <ul><li>Sally Jones </li></ul><ul><li>Account Executive </li></ul><ul><li>Email: </li></ul><ul><li>Phone: 0207 920 3523 </li></ul>