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Brand analysis


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Brand analysis

  1. 1. Brand Analysis Name: Kellogg’s Frosties snack bar Slogan: It tastes great In 1898 Kellogg’s was founded, in 1906 the first company was opened. This is where Kellogg’s first corn flakes were made. In 1922 Kellogg’s was launched in the UK. In 1940 Kellogg’s made wheat flakes and wheat crispies to help feed wartime Britain. In 1950 Kellogg’s launches frosties and special K. The Kellogg Company was honoured to supply breakfast for Neil Armstrong, Buzz Aldrin and Michael Collins. In 1997 they opened the W.K institute. In 1998 Kellogg’s had been around for 100 years. In 2010 Kellogg’s announced they were going to reduce salt by 50% and add more vitamins to their cereal. Their colours are mainly a blue background with red and white writing. The frosties snack bar is meant to be a funny advert and it is meant to be aimed towards children. My idea is a cereal bar called Fitness First