Slide 3: This keynote will provide an overview of Oracle’s Mobile Platform offering and we will cover the following agenda: - Mobile Opportunities & Challenges - Develop Your Mobile Strategy- Oracle Mobile Platform- Next Frontier: Internet Of Things Through out the rest of day we will have breakout sessions that discuss each area in more detail:Session: Go Mobile! Extend Your Enterprise Applications to Mobile Channels(FMW Mobile Capabilities ADF Mobile)Session: Simplifying Mobile Integration for Enterprise Applications(FMW Mobile Capabilities: SOASuite, API Management, BPM Suite.)Session: Securing Mobile Device Access (FMW Mobile Capabilities across IDM, EM)Session: Rise of the Mobile Machines: Oracle’s Internet of Things Platform(Key products covered: OEP, Embedded Java)
Main Points:Over last few decades, with maturity of internet, IT has evolved from predominantly mainframe and client/server dominated environment to a much more open web based environment. And more recently with the dramatic increased in capabilities and adoptions of smartphones, and tablets -- mobility has become a critical part of IT environment. But mobility does not stop with devices we are already seeing much more -- the power of mobility extended from devices to things – e.g. smart forks, refrigerators, TV, vehicles, and other devices that allows users as well as machine to interact with enterprise IT. More and more of these integrations and apps will be delivered through cloud services. Enterprises will soon need to evolve to the connected enterprise. Customers, partners, and employees are expecting to get things done intuitive via any device at anytime, anywhere. IT need to have a robust, open, and agile environment to support this.
Source:Forbes:http://www.forbes.com/sites/markfidelman/2012/05/02/the-latest-infographics-mobile-business-statistics-for-2012/Forbes: The Latest Infographics: Mobile Business Statistics For 2012Main PointsAs we witness this convergence of technologies across mobile, web and things … there are a great deal of new opportunities open to those that can embrace them. No mobile presentation is complete unless we present a few stats … the numbers are changing so quickly it can be hard to keep up with the latest stats -- let’s take a look at a few:According to recent Forbes report – 90% of CIO expect to deploy more than 25 different mobile apps in 2014 – just imagine would we ever have said that five years ago – deploying apps typically required a lot more planning and resources but now with Mobile Apps – everyone expects to be able to download and start using it as soon as it is on their device.Another stat is around Mobile App Development – by 2015 it is estimated that mobile app development will out number native PC development 4 to 1. This introduces a new need to resources that can develop for mobile. And perhaps as no surprise the demand Cloud-based Mobile Apps is expected to grow by 88% from 2009 to 2014 All of these above stats can be viewed as challenges and opportunities depending on how ready the enterprise is to embrace these trends. Regardless enterprises cannot simply sit back and ignore these changes – these stats will have an impact on everyone.
Main Point:Just as there are opportunities there are also significant challenges for IT – initially enterprises viewed mobility similar to how they viewed the Web when we first started building our own company websites – essentially everyone wanted to have one but then they realized that whether it is a website or your mobile app the challenge comes when trying to integrate to backend systems, security, and management over time. Consider some of these stats: According to a recent study approx. 74% enterprise Allow some sort of BYOD usage however Less than 10% “FULLY AWARE” of the devices accessing their networkAnd of course it is of no surprise that for CIOs – Security, integration and device and application support remain as top concerns.Finally the cost associated with Mobility is not trivial – according to this McKinsey report it is estimated that up to $250 is spent annually per each device – this cost includes connectivity infrastructure and support
Main Point: In order to define a sustainable mobile strategy – IT cannot work alone. IT and Business need to work together to define mobile strategy bringing together the right blend of business, marketing, design, and technology expertise. The concerns of both business and IT can be similar but also different for example:• As the business is concerned with value they get from their mobile app• IT is often more concerned about how to develop, connect and maintain the mobile app quickly and efficiently. Similarly, as the business is concerned about have a seamless, secure user experience across any data source and deviceIT is more concerned with how they are going to connect to backend systems? And just as the business will no longer sit back and patiently wait months for their “app” (rather than wait for IT, they will go look at other ways to get what they need). IT is also challenged with need to provide and meet aggressive demands around developing, deploying and maintaining mobile apps quickly and efficiently – with the same set of resources that they had yesterday. INTERESTING STAT: In a recent Forrester Study : when global IT executives were asked: Who is currently involved in developing and executing your firm’s mobile strategy?” Though IT / CIO holds majority responsibility for mobile, line of business is not far behind. IT executives cited that 25%- 35% of Line of business (sales, marketing, web development, etc) are involved in decision making for mobile app investment.
Oracle’s Mobile Strategy is to simplify enterprise mobility giving customers a complete mobile solution yet still giving organizations the choice and flexibility to develop their own unique mobile strategy. Oracle provides a common Mobile Platform with integrated Security that can be used within the platform or standalone to build your own mobile apps or Oracle also offers out of the box mobile apps integrated with Oracle Applications.
Main point:Oracle Mobile Solution is complete and offering complete choice with out of the box mobile apps, a mobile platform that you can develop your own mobile apps and mobile security.Oracle Mobile Solutions has three primary components:Mobile AppsMobile PlatformMobile Security
Let’s take a closer look at each component of Oracle’s Mobile Solution. Starting with Mobile Apps
We have already discussed a bit about how the tiems are changing … but think about this …In 1983 first mobile phone = 2.5 pounds, retail cost $3,995In 1993, there were 623 websitesIn 2013 Web estimates suggest at least 3.85 billion pagesWithin next 2 years, there will be approximately 1 billion smartphone users.Total mobile app revenues from pay-per-download, in-app purchase, subscriptions, and in-app advertising will soar to $46 billion by 2016. For an economy that did not exist until 2008 … the Wall Street Journal recently estimate the App market revenue to be at $25 billion.Although the data has started to reveal that in mature markets, usage of apps per person is starting to level off, in Europe and North America, the number of apps downloaded per person is reaching a stable level. What continues to drive growth in the app download business is the rapid growth in smartphone and tablet sales. Smartphone shipments worldwide are expected to reach 823 million this year, in 2013. Similarly, tablet sales are enjoying explosive growth now. Tablet shipments are forecast to average a CAGR of 24 % over the period 2012-2017Due to this rapid growth in smartphone and tablet sales, we forecast that over the period 2012-2017, the number of apps users will grow at a CAGR of 29.8 percent, to reach 4.4 billion users by the end of 2017, 4 times as many apps users as there are today. And if you glance at this chart you can see how and where we spend our time when once on our mobile device.So what is driving this rapid growth in downloads?Our data shows that in mature markets, usage of apps per person is starting to level off, in Europe and North America, the number of apps downloaded per person is reaching a stable level. What’s driving the growth in the app download business is the rapid growth in smartphone and tablet sales. Smartphone shipments worldwide are expected to reach 823 million this year, in 2013. Smartphones accounted for around 41 percent of total handset shipments during 2012. This figure is expected to reach 46 percent during 2013, and more than half (56 percent) of total handset shipments will be smartphones by 2017. From 680 million smartphones shipped in 2012, we expect to see 1296 smartphones shipped in 2017, almost double the number.Similarly, tablet sales are enjoying explosive growth now. Tablet shipments are forecast to average a CAGR of 24 percent over the period 2012-2017, rising from 2012 shipments of 136 million, to 2013 shipments of 208 million, going on to 2017 shipments of 398 million devices. Due to this rapid growth in smartphone and tablet sales, we forecast that over the period 2012-2017, the number of apps users will grow at a CAGR of 29.8 percent, to reach 4.4 billion users by the end of 2017, 4 times as many apps users as there are today.Source:ABI Researchhttps://www.abiresearch.com/press/in-app-purchases-to-outpace-pay-per-download-revenDespite these challenges, in-app purchases will successfully spread outside of games. Total mobile app revenues from pay-per-download, in-app purchase, subscriptions, and in-app advertising will soar over the next five years, growing from $8.5 billion in 2011 to $46 billion in 2016.
When it comes to Mobile Apps – we all know there are B2C Apps, B2B apps and B2E ( Enterprise) apps – so is there a difference? Well yes there are differences in how and who uses them but at the end of the day does it really matter? Speed is important to everyone these days - You’re seeing customer attrition from some B2B companies that can’t innovate and deploy quickly enough just as you’re seeing consumers shut or delete apps that take too long to load. Companies and people want a competitive edge now, not in six months — industries are moving fast these days! Successful apps have a similar look and feel - People are well primed for apps in their workflows as they’re playing with a lot of them in their free time these days anyways. Whether B2B or B2C, people want intuitive, clean, fast applications. Costs for mobile solutions are leveling out - Users can quickly deploy cost-effective products. Yes the cost to develop, integrate, secure, and manage end ups being very similar. With mobile apps, it’s every person for himselfWhether it is B2B and B2C and even B2E(Enterprise)these audiences all have similar requirements with the BYOD and mobile development. Everyone is looking for a competitive edge personally and professionally — regardless of whether it’s in the form of an app getting them to a meeting faster (Uber) or prepping them with a prospect’s job history (LinkedIn) before a meeting. If a salesperson finds an app that lets him close just one more deal than the next person (whether on his team or at another company) he wins – even if he has to pay for the app himself. A solution may benefit the enterprise’s bottom line but consumers are in the lead pool at the same time — the app’s appeal just has to transcend both.
MAIN IDEA:Engagement is the key to ensuring that employees, partners, and customers get the most out of the information in the business.The problem today is not that the data doesn't exist—or even that there’s not enough data out thereThe challenge is to engage with just the right amount of information, in the right context, to allow the best decisions to be made in the interest of the business Thus you need to develop Mobile apps that can do with.
70% of mobile professionals will conduct their work on personal smart devices by 2018 - to prepare for this flood of demand, you have to make sure content is easily accessible and managed from all mobile devices. Oracle WebCenter is mobile enabled – and allowing users to do their job faster & easier using THEIR device of choice these apps help to foster engagement across your customers, partners and employees. With Oracle WebCenter Content helps manage the entire content lifecycle, puts content to work by integrating it with applications to power business processes, streamlining operations and providing mobile applications for management and collaborationOracle WebCenter Portal empowers knowledge workers by providing a complete, open, and integrated portal platform enabling rapid development and deployment of internal and external portals, enhances user productivity with composite applications and mash-ups with embedded social and collaboration services on a complete enterprise content management infrastructure. The next result? Optimized transactions.And WebCenter Sites empowers marketers to put that content to work in the form of contextually relevant and interactive digital experiences for customers Engaging employees and partners is essential to driving business value. Your employees are the ones responsible for executing on the business’ objectives and you rely upon your partners for various things in the service of your customers and other business objectives. Your employees (in the sales & service departments) are also the ones interacting with your customers the most, so delivering on customer expectations and attaining high levels of customer engagement are simply not possible without successfully empowering these two stakeholder groups.High employee and partner engagement can have many benefits including: Higher levels of employee productivity & Longer employee retention Stronger, more enduring and more successful partner relationships Engaged employees and partners are also more likely to serve as ambassadors for an organization’s brand & more likely to deliver excellent customer service More likely to recommend the organization’s products and services More likely to share feedback with their colleaguesIn a way, engagement is a measure of employee and partner investment in an organization’s mission and brand. And then you have the enablement piece of this as well. It’s hard to imagine a high level of engagement existing among partners and employees who don’t feel that they’ve been enabled to do their jobs very efficiently or effectively. You’re just not going to find high engagement among people if the everyday processes and technologies they work with make it a challenge for them to access, share and manage the information they need do their jobs or if they’re unable to effectively collaborate around the projects they’re working on.
Share this Video … http://www.youtube.com/watch?feature=player_embedded&v=Q_Cj-F6sfZIData on any devices is of no use unless it can be turned into insight – Oracle Business Intelligence Mobile gives you a full range of BI functionally, from interactive dashboards to location intelligence, and lets you initiate business processes right from your mobile device. With Oracle BI Mobile App Designer empowers business users to easily create stunning and interactive analytical applications on any device, for any line of business -- all without writing a single line of code. PLAY Video: http://www.youtube.com/watch?feature=player_embedded&v=Q_Cj-F6sfZI
Share this Video … http://www.youtube.com/watch?v=shHZofYY4ag&feature=youtu.beOracle Tap gives organizations secure access to their Oracle Applications Cloud, including: Human Capital Management and Talent Management (Fusion HCM, Taleo Business & Enterprise Editions), Customer Service and Support (RightNow) and Oracle Fusion Project Portfolio Management (Fusion ERP).- Provides optimized layouts and navigation gestures, an offline cache and search that seamlessly fetches data on-demand.- Intuitively configure a personalized workboard to provide a view into key information made available from your Cloud Applications.- Easily access a worklist from your cloud applications and quickly respond to approvals sitting in your inbox.- Configure the mobile app content though your existing Oracle Cloud Service.- With Human Capital Management, you can browse your organization and gain insights by having access to employee information like their talent scorecard, goals and predicted performance/attrition. Compare multiple workers in order to determine top performers and view compensation distribution across teams.- The Talent Management Cloud provides recruitment on the go, with access to requisitions, candidates, and actions to manage the entire recruitment process.- Customer Service and Support provides mobile case and task management, access to critical contact and organization information, and insight into your staff's workloads.- The Project Portfolio Management Cloud provides project managers with an easy-to-use graphical user interface that helps them quickly understand project progress, review exceptions, and follow up with team members if required.Note: Oracle Tap requires an active Oracle Cloud Applications account, and features will vary based on licensed functionality. See the Application License Agreement for details. Please try the app out via a read only demo mode by downloading the app and selecting the "Demo" button for the Cloud Service.Step right up! There's no waiting and no lines! Oracle Fusion Tap is now live on the Apple Apps store!Starting this week, you can order Oracle’s cloud applications for your iPad and get instant-on access to your enterprise data. Now you and your employees can be more effective at your jobs anywhere, anytime. And this isn't using just any enterprise applications on any mobile device. We took the power and convenience of the world’s most popular tablet device, the iPad, and coupled it with the latest advancements in cloud-based enterprise applications to bring you Oracle Fusion Tap. It's innovative, it's easy to use, and best of all, it's from Oracle, the name you can trust with your cloud initiatives.This offering is game changing as the seam between our work lives and our personal lives disappears. We want to be able to dash between sending out the sales quotas, reserving a racquetball court, and approving the latest round of offer letters, whether we're out of the office or out of the country. Blame this frenetic lifestyle on the mobile revolution, but really, would you have it any other way? We thrive on being highly productive and accomplishing things incrementally. Our mobile devices enable us to capitalize on opportunities that might otherwise have slipped away because we're not connected. With Oracle Fusion Tap you can connect, analyze, and work, when and how you want.A lean and agile workforce is no longer the future. It is here and now and Oracle is taking a lead with Fusion Tap! Order up!
Main Point: Today Oracle offers many out of the box mobile apps across all of our product lines including E-Business Suite, PeopleSoft, Siebel, JD Edwards, RightNow and other packaged and cloud based apps. This number of mobile apps only continues to grow as we look into the future. (the point of this slide is not to look up the exact apps that are available and which are not – this graphic is changing all the time – Oracle’s Applications development team , partners and customers are developing apps all the time – the point of this slide is … if there is not app for something today then there easily can be one tomorrow- Mobile App Development happens in weeks rather than months or years.)
Now let’s take a closer look at the Mobile Platform.
Main Point:What is Oracle Mobile Platform? Oracle Mobile Platform provides a common technology framework for building, integrating, securing and managing mobile apps on any device.It supports multi-Channel and multi-device. It allow you to build once and supports web, native and hybrid delivery onto iOS, Android and on different form factors.It integrates and leverages existing infrastructure to expose enterprise application and data as web services and restful API’s that allow easy integration between mobile apps and back-end systems. It also protects those API’s to ensure secure integration based on corporate policies.It provides comprehensive capabilities for mobile identity and mobile application management to ensure users, and application access adhere to consistent security and compliance governanceIt provides a robust, highly performant and highly scalable platform for running mobile app to meet the 24/7 requirement of mobile access. Additional we provide a consistent management for apps through its lifecycle. All of these are integrated but also standard based and open. You can uses all of them together and get the benefit of integration efforts we have invested. But you can use components of along with existing infrastructure and third party products.
Main Point:To develop mobile apps – Organizations can leverage the Mobile Application Framework, the only java framework designed to support cross platform development: It enables developers to build a mobile app and being able to deploy it onto multiple devices, iOS, Android and on different form factors – oracle will be responsible for keep up with the changes in iOS. Of course, we are also watching the other platform as the requirement for these increase we will support other operative systems.The app is build with consistent business logic and data model, it can be native or HTML 5 with full access to native device feature. This allows you to leverage existing skill among your developers, any one with Java based skill set, can now build mobile apps.It also leverage SQL-lite to support disconnected processes with built-in encryption.Full Access to Native Device FeaturesThe framework is designed to be modular with re-useable components that can be leveraged to simplify mobile app development.
Main Point: As we have mentioned before Security is a top priority when it comes to mobility. In order to secure mobile Access to corporate information - API’s need to be secured. Oracle API Gateway allows you to implement and enforce various security policies to protect application accesses though API’s. These include monitory, thread prevention, client throttling and other enforcement and management mechanism. It also integrates with Oracle Access Management to ensure consistent access policy is applied for access through API’s.
Main Point:Another element of protecting corporate information is to make sure security policies are context aware and capabilies of redacting information that needs to be kept secure. Providng Security solution that is:Context AwareStandards BasedFull Audit TrailEnforce without changing the applicationIn this example - We can control what information Bob (some user) can access about a given customer or patient (Bart Simpson above) from a given client device, location, network based on Bob’s relationship with the customer/patient (account manager, doctor, something else, or none) and have any other information be automatically redacted. In the example here we’ve determined that the current user should not be allowed to see Bart’s social security number or date of birth, whereas perhaps if Bob was to query up a different customer/patient record he would be able to see all the information (perhaps because of his relationship with the customer or we’ve determined that it is safe to do so as he is accessing the system through a secure network, or the risk score is within acceptable limits).We can also control what business transactions a given set of users are allowed to perform under various conditions. This is not only whether the user is authorized to do salary changes in general, as in the example above, but for what set of employees, the actual $$$ amount being changed, and other factors. Another example could be whether you’re allowed to submit orders over a certain amount based on Identity and Device Context. We can impose rules and authorization policies on what data can be accessed and whether a given business transaction can be submitted without any coding and code changes to the backend systems. This is because OEG, OES, and our Mobile Access integrations sits in front of the backend systems and we can inspect and control what messages and message content are allowed to go in either direction (request or response).Our solution is fully standards based and supports XACML, Role Based Access Control (RBAC), REST, SOAP, JSON, XML, JWT etc etc
Main Point: As mobile access can be done from any device, anywhere and anytime, we need a robust platform for running these application on the server side. WebLogicServer with its support for WebSocket, HTML5, JSON is a proven platform to do so. With updated toplink support, WLS also serves as a great platform for event monitoring and notification. Also, with updated capabilities in 12C it’s the best app server to run with Oracle DB 12C. Through Oracle Mobile Platform you gain: Performance: Highly responsive mobile apps through in memory data cacheScalability: Support millions of concurrent mobile applications and usersAvailability: 24X7 availability
Main Point: As with any other enterprise app, mobile app also need to be managed both at run time but also though the apps entire life cycle. OEM provide platform to monitor and manage the application from system to transaction. It also help to diagnose issues, patching, versioning, and release management. Our Real User Interface Experience (RUIE) product also enables you to monitor and fine tune web applications. Providing Complete end to end management across the stackReal end user experienceTrace transactions across stackMonitoring applications in depthDiagnosing issues quickly for remediationOracle provides the ability to track and manage incidents from your smartphone – allowing you to view incidents and problem details, then taking action by acknowledging, assigning and prioritizing the incident. Oracle provides flexible setup screens that allow connectivity to other Oracle Enterprise Manager 12c environments.
Now we have discussed a little about the importance and capabilities of Mobile Security within Oracle’s Mobile Platform in this section we will discuss Mobile Security as it an be leveraged separate from the platform itself as an integrated part of any organizations overall enterprise security solution.
Main Point:Oracle’s approach to Security is to fully support a BYOD scenario. Our focus is on protecting identity and enterprise applications on the device while not interfering with users’ use of the device for other purpose. E.g. play angry birds, watching America’s cup or mobile banking. I don’t want these apps to be wiped out when I change a job. Oracle mobile identity and application management offerings a consistent way to provision based on roles and policies. Provides a secured container for enterprise apps.
Main Point: For security to work, it must be easy to use and adapted environment. Oracle provides:Mobile single sign on ( same single sign on capabilities integrated with enterprise applications can now be integrated to mobile device.)Flexible adaptive authentication base on context. - and it understands which app/data is being accessed from which device and from specific geo-location. Leveraging a common enterprise application management solution across enterprise applications and mobile apps reduces high costs and increases efficiencies.
Main Point: Further we also offer full ability to monitor and perform Risk analysis to determine whether to allow, flag, challenge or block user access via mobile deviceEnforce unjailbroken status, check VPN statusDetailed reporting on device attributes like OS version, GPS/WIFI geolocation, MAC/IP address Provide key capabilities around: • Risk analysis to determine whether to allow, flag, challenge or block• Enforce unjailbroken status, check VPN status• Detailed reporting on device attributes like OS version, GPS/WIFI geolocation, MAC/IP address
Main Point: This next section slide 34 – 36 and also the additional customers slides in the appendix are all optional and actually could be used either in one section as I have placed them here or these stories could be interspersed throughout the deck.
Read the full story of SFMTA – San Francisco Municipal Transportation Agencyhttp://www.oracle.com/us/corporate/profit/features/040511-gtomlinson-355122.htmlThe city of San Francisco rolled out SFpark a parking management system designed to allow citizens to easily find 8,000 of San Francisco’s 28,800 metered spaces and 12,250 spaces in 15 of 20 city-owned parking garages. Properly managing parking supply and demand is a crucial part of a strategy to address transportation-related issues such as congestion, greenhouse gas emissions and making alternatives to driving more attractive and viable. In San Francisco, SFMTA cannot build more roads as the city simply does not have the space.The city must find ways to enable Muni (San Francisco city public transportation system) operate faster with increased reliability and accommodate the anticipated future trip growth. ______________2011 DoD SOA & Semantic Technology Symposium “Best of Show” AwardsThe Department of Defense (DoD) Service-Oriented Architecture (SOA) & Semantic Technology Symposium Award focuses on information technology achievements. SFpark was chosen as a finalist for its use of a service-oriented architecture to create data feeds with real-time information from meters, parking sensors, and garages, as well as to share real-time data with other agencies and the public through an open SFpark data feed.
SNCFScript:SNCF is one of the world’s largest rail operators, running more than 15,000 trains over nearly 20,000 miles of track. No fewer than 16,000 train drivers are employed by SNCF to operate both passenger and freight trains in urban and rural settings. SNCF train drivers can use a smartphone to perform essential tasks such as checking planned routes, driving trains and filing daily reports. The Mobile App helps the railway improve operational excellence, agility, security and human resources management. It is the largest enterprise mobile workforce project in France to use only commercially available mobile devicesWebservices have been implemented using REST running on the Oracle ESB & Coherence
The next frontier for mobile is about much more it is about the internet of things and mobile coming together and creating the Connect Enterprise .. The ability to leverage mobile technology and make it meaningful by finding significant links to multiple, varied sources of data (for example linking biometric values with environmental factors, or calendar data with home control and monitoring) is what will lead to promising developments across industry segments. Oracle understands this and recognizes that the same mobile apps that are developed with Java based tools are now integrated across devices as watches, etc. I think it’s even bigger than that phrase implies: I believe we’re seeing the beginning of a total connected world, where everyone is connected to everything.
Main Point:So as we conclude today’s keynote – I thought I would leave you with one of favorite “timeless” quote. This is from Alan Kay , Computer Scientist, Fellow of American Academy of Arts and Sciences, National Academy of Engineering Xerox’s Palo Alto Research Center (PARC)When asked about the Future of technology and all that he was seeing with the inventions like the Personal computer, etc. He said: “The Best way to predict the future is to INVENT it.”
With that please join us the rest of the day to learn more about Oracle’s Mobile Solution and our Mobile Platform. Visit our website to learn more:www.oracle.com/mobileplatform
"Your Blueprint to Driving Enterprise Mobile Strategies" - Maciej Gruszka, Senior Principal Product Manager, Oracle Polska
Your Blueprint to Driving
Enterprise Mobile Strategies
Director Fusion Middleware Product Management EMEA