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Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted
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Oracle AppAdvantag...
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2 Copyright © 2012, ...
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Agenda
9:00 – 9:20...
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Innovations are Re...
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Trade offs that sa...
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The Result
Too muc...
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Social
HRM
Interne...
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Today‘s challenge ...
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Oracle AppAdvantag...
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Extend and Enhanc...
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PLATFORM
OPTIMIZA...
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Grow the Business...
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The Oracle AppAdv...
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Oracle Fusion Mid...
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ORACLE
APPLICATIO...
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Call to Action
 ...
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The Path Forward
...
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PLATFORM
OPTIMIZA...
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Mainframe
SERVICE...
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Sales HRMarketing...
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SaaS
HR
Sales HRM...
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Simplifying the C...
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Why Oracle AppAdv...
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Customer Example:...
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Cloud Integration...
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PLATFORM
OPTIMIZA...
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Real-time Visibil...
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Cross Platform Pr...
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End-to-end Busine...
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 Extending Peopl...
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 Socioeconomic, ...
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Why Oracle AppAdv...
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PLATFORM
OPTIMIZA...
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Your customers, c...
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PERSONALIZED
CONT...
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Commerce
Campaigns
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PELLA
 Leader in...
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Abu Dhabi Port Co...
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BT Retail – Custo...
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PLATFORM
OPTIMIZA...
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To Define Your En...
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Maximize existing...
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Oracle Mobile Pla...
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 Apps built with...
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Customer Success ...
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Customer Success
...
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Customer Success ...
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PLATFORM
OPTIMIZA...
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 State of Applic...
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State of Applicat...
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• Socially Enable...
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The Great Re-Arch...
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Authorization
& G...
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Fewer Audit
Defic...
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Today
A Secure Pl...
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 Situation: 5 ye...
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PLATFORM
OPTIMIZA...
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WHAT DOES IT TAKE...
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Oracle Exalogic a...
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Run Report
Overni...
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Accelerate Applic...
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Customer Success
...
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Why Oracle AppAdv...
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PLATFORM
OPTIMIZA...
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Rising Demand on ...
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Ad-Hoc Queries on...
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Maximize Performa...
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• Improved overal...
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Maximum Availabil...
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• Zero database a...
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Why Oracle AppAdv...
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Seminarium Oracle AppAdvanatge Roundtable

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Seminarium Oracle AppAdvanatge Roundtable

  1. 1. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 1 Oracle AppAdvantage Empower the Enterprise. Technology Your Way.
  2. 2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle‘s products remains at the sole discretion of Oracle.
  3. 3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 3 Agenda 9:00 – 9:20 Opening & AppAdvantage Keynote 9:20 – 10:35 Cloud and On Premise Integration Business Process agility Digital Experience Enterprise Mobility Enterprise Security 10:45 – 11:00 Break 11:00 – 11:30 Performance and availability Platform Optimization 11:30 – 12:00 Open Discussion 12:00 Lunch
  4. 4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 4 Innovations are Reshaping IT Value & Economics Cloud Mobile Big Data Cost Value Social Internet of Things IT Performance Management Legacy modernization Security Cost Management
  5. 5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 5 Trade offs that satisfy no one • Innovation vs. Operational Excellence • Cloud vs. On Premise • Openness vs. Security • Agility vs. Standardization
  6. 6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 6 The Result Too much complexity and costs often being out of control  Individual LOB‘s optimize for themselves -> At the expense of the Enterprise‘s IT architecture  This complexity/cost heavily impacts:  IT budget and budget spending  Balance between ‗Innovation‖ and just ―Keeping the lights on‖  Your overall business performance  Your competitive position  How you use your creative talent  The attractiveness of your company
  7. 7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 7 Social HRM Internet Business Applications Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7 ERP Mobile CRM Email SCM Result: widening ―Execution GAP‖ for the past 15+ YEARS 1995 2000 2005 2013 IT Budgets Business Requirements The Execution GAP; keeping you awake? • Recovery from the recession has not resulted in increases to CIO‘s IT spend. (Incremental IT increases are controlled directly by LOB) • Reacting to limited budgets by restructuring costs, outsourcing and doing more with less made sense. However, the world outside of IT changed. The rate of digital innovation is exploding • Results -> A ―quiet crisis‖ for IT, revealed in this year‘s CIO survey. In a quiet crisis, many feel that something is not quite right, but few know how to lead the change Cloud
  8. 8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 8 Today‘s challenge …. Cost to keep current IT architecture running Transform the business How to move from this situation to … 16% IT budget 63% IT budget Source: Gartner, 2012 “IT Metrics: IT Spending and Staffing Report, 2012,” Growing the business 21% IT budget Cost to keep current IT architecture running Transform the business Growing the business OR : Cost to keep current IT architecture running Transform the business Growing the business Savings
  9. 9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 9 Oracle AppAdvantage BALANCED the needs of the Enterprise with the needs of the individual LOB‘s Get maximum and sustainable VALUE out of your investment in (Oracle) Applications Leverage Oracle Technology Solutions to: • OPTIMIZE your IT-environment • Reduce COSTS • Increase PERFORMANCE • Improve SECURITY • SIMPLIFY • Increase IT AGILITY
  10. 10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 10 Extend and Enhance the business value of those applications in three layers The Approach Standardize and consolidate core Enterprise Applications. Differentiate Create greater business agility with process extensions and best of breed applications managed by cross- application process orchestration. Innovate Drive business innovation by connecting people, information, and applications anywhere, anytime. Simplify Minimize complexity, Improve performance and lower cost with secure, and reliable systems across the entire Enterprise. How does AppAdvantage do this?
  11. 11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 11 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY Operationalizing AppAdvantage: Entry Points
  12. 12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 12 Grow the Business • Drive business excellence • Deploy flexible and adaptable business processes • Achieve dynamic Cloud-On Premise interoperability across the enterprise • Deliver a unified Customer Experience • Secure access anytime, from anywhere, with anyone • Reduce Time to Value  Reduce deployment and support costs  Reduce IT complexity  Improve performance  Protect Information Assets Lower TCO Diverse Business Value of AppAdvantage Choose Your Levers
  13. 13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 13 The Oracle AppAdvantage Opportunity BALANCE needs of the Enterprise with needs of the individual LOB’s Get maximum and sustainable VALUE out of your investment in (Oracle) Applications AppAdvantage leverages Oracle Technology Solutions to: 1. Direct Benefits such as: o Minimal ERP Customizations o Standards-based, reusable Integration o Self Service o Mobility o Business Process Interoperability o Reduce costs and complexity …… SIMPLIFY IT! 2. Transformative Ability o Business Centric o Adaptive o Reusable technology, skills, investment o Evolutionary approach to the Future
  14. 14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 14 Oracle Fusion Middleware & Oracle Applications Customers
  15. 15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 15 ORACLE APPLICATIONS CLOUD APPLICATIONS ISV/CUSTOM APPLICATIONS Business Innovation Platform FOR THE ENTERPRISE & THE CLOUD Enterprise Security Business Process Management Content Management Business Intelligence Service & Data Integration Development Tools In-memory Database Engineered Systems Enterprise Management Web Social Mobile Digital Experience ORACLE TECHNOLOGY
  16. 16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 16 Call to Action  Today‘s discussion: various areas where AppAdvantage can help you.  Your view and feedback please.  Let us know if/what you want to discuss further? (Dedicated workshops per area)
  17. 17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 17 The Path Forward With Oracle AppAdvantage BUSINESS INNOVATION WORKSHOP Innovation Your Way with Oracle AppAdvantage
  18. 18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 18 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Differentiate
  19. 19. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 19 Mainframe SERVICE VIRTUALIZATION & MEDIATION SaaS CRM SaaS Logistics Unify Cloud & On-premises Integration Legacy ERP Financials Sales Marketing … Unified Toolkit
  20. 20. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 20 Sales HRMarketing Shipping R&D The Problem: Exploding Complexity of Integration Growth of Disparate SaaS, PaaS Toolkits Mainframe Legacy ERP Financials
  21. 21. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 21 SaaS HR Sales HRMarketing Shipping R&D The Result: ‗Accidental Cloud Architecture‘ PaaS IaaS SaaS Logistics Bypass IT Policies SaaS CRM Mainframe Legacy ERP Financials
  22. 22. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 22 Simplifying the Complexity of Cross Platform Process Interoperability The Solution: Unified Integration Architecture CLOUD SERVICE INTEGRATION Legacy ERP Financials MOBILE B2B REAL-TIME EVENTS  Best of Breed Capabilities to build modern business applications  Single unified design time experience to integrate Oracle and 3rd party Cloud applications with on-premises  Strategic integration platform for cloud, mobile, B2B and event- driven use cases Cloud Integration Resources: YouTube: Cloud Integration PlayList | Whitepaper
  23. 23. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 23 Why Oracle AppAdvantage for Cloud Integration Differentiators  Unify cloud and on-premises – Use a single integration platform for both cloud and on-premises applications  Leverage common components – Many Oracle applications use Oracle SOA Suite components which simplifies implementing Oracle SOA Suite as the common integration platform  Customize in the middleware – Avoid proprietary applications extensions and enhancements  Increase agility – Use a single Enterprise Service Bus spanning cloud and on-premises to support rapidly changing infrastructures
  24. 24. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 24 Customer Example: BMC Cloud Integration with Oracle SOA Suite Hybrid Cloud/On-premise  Aggressive migration of purely on-premise applications to 70% in the cloud  Needed to bring SaaS applications into a unified on-premise/cloud integration eco-system  Developed reusable services, canonicals for SaaS, portal  Mobile being added as new channel  Oracle SOA Suite including Oracle Service Bus are the core of BMC‘s integration infrastructure Cloud, On-Premise Integration
  25. 25. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 25 Cloud Integration: Norway Post Improves Customer Service and Saves Major Annual Costs CUSTOMER PERSPECTIVE ―Thanks to Oracle's cloud integration solution, our cloud CRM service works great with our on- premise, back-end systems. The advantages are significant, including major cost savings.‖ Trond Guneriussen, Service Manager, Internal Integration COMPANY OVERVIEW • Founded in 1647, is the Norwegian postal service • Industry: Public Sector • Employees: 20,000 Revenue: US$4 billion CHALLENGES/OPPORTUNITIES • Streamline operations and reduce costs, including IT expenses • Enable customer-service representatives to more efficiently and accurately help customers • Increase customer and employee satisfaction • Expand insight into customer behavior and preferences and use the information to improve service and product offerings • Create a solution that is easy to roll out to new organizations as Norway Post acquires additional companies SOLUTIONS • Oracle SOA Suite • Oracle WebLogic Suite RESULTS • Cut time needed to access customer and tracking information from back-office systems—improving customer and employee satisfaction • Saved major costs annually, thanks to improved call- center productivity • Expanded customer insight • Created a solution that makes it easy for companies that Norway Post acquires to implement— accelerating time to value November 2013
  26. 26. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 26 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Simplify
  27. 27. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 27 Real-time Visibility & Insight for Decisions and Improvement Monitor Social Networks Filter, Correlate and Analyze Monitor Processes Make Real-Time Decisions
  28. 28. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 28 Cross Platform Process Interoperability Customer Relationship Management Sales and Marketing Production Planning Manufacturing Inventory & Logistics Finance & HR Real-World Business Processes span organizations, systems, and applications. Product Configuration Order Management Warranty & Returns Management Processes SFA Product LMS B2BProduct SCM Product DB ERPCRM ERP MES Inv MGMT SFA Product LMS B2BProduct SCM Product DB ERPCRM Customer Relationship Management Sales and Marketing Production Planning Manufacturing Inventory & Logistics Finance & HR
  29. 29. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 29 End-to-end Business Visibility BAM Oracle BPM- Complete App Extension Platform Dynamic policies & Decision Logic Business Rules Build Rich Process Interaction ADF, ADF Mobile Business Analyst Modeling & Simulation Process Composer, BPM Studio Collaborative Business Interfaces Social, Process Spaces Manage Approval Flows Sophisticated Human Workflow Leverage Existing Applications Adapters, Service orchestration
  30. 30. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 30  Extending Peoplesoft capabilities with Oracle BPM Suite  Strategy to keep Peoplesoft as ‗vanilla‘ as possible and move customizations to Oracle BPM  Automated processes from a paper based processes Extending Applications Customer Success – Univ. of Adelaide BUSINESS PROCESS AGILITY
  31. 31. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 31  Socioeconomic, cultural, and environmental development of Riyadh, Saudi Arabia  Make data transparent and accessible to departments and facilitate business process management  Digitize data and documents for urban planning and development  Reduce error rates due to manual data management processes Data Accessibility ArRiyadh Development Authority BUSINESS PROCESS AGILITY
  32. 32. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 32 Why Oracle AppAdvantage?  Support your end-to-end processes by removing ―white space‖ between apps  Reduce app lifecycle management costs by avoiding brittle customizations  Enhance end-to-end business process tracking across apps  Extend applications with social and mobile capabilities  Improve user experience Smart Extensibility for Business Process Agility
  33. 33. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 33 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Innovate
  34. 34. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 34 Your customers, citizens, employees and partners expect a relevant, useful and personalized Digital Experience
  35. 35. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 35 PERSONALIZED CONTEXTUAL EFFICIENT ACTIONABLE High-Value Digital Experience 17 APPLICATIONS PROCESS BI DATACONTENT Exceed Business Users Expectations
  36. 36. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 36 Commerce Campaigns
  37. 37. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 37 PELLA  Leader in designing, manufacturing and installing windows and doors  Goal: Achieve a competitive advantage and increase market share  Today: Live with SOA, ADF, BI, WebCenter, CRM On Demand, E-Business Suite, PeopleSoft – Improved customer satisfaction with real-time consultation requests online – Enabled intuitive self-service portal for dealers/sales – Revolutionized the complete Digital Experience Digital Experience
  38. 38. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 38 Abu Dhabi Port Company  Manages Abu Dhabi‘s ports and maritime facilities, and developing transformational industrial zones  Goal: Needed a web based unified User Interface to manage all industry content and applications  Today: Live with WebCenter Portal, E-Business Suite and Siebel – Simple to use UI for accessing all enterprise applications by employees and suppliers – Same platform used for accessing construction documents and collaborative functionality Digital Experience
  39. 39. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 39 BT Retail – Customer Experience  BT is one of the largest telecom services companies in the world and has operations in over 170 countries  Goal: To provide a single online destination for customers to access all their key services  Today: Integrates with Siebel CRM and Real-Time Decisions to provide true Customers Experience – Offers its consumer customers a single experience by replacing previously separate disconnected websites – Increase online engagement – Increase the cross-promotion opportunities across a customer‘s online interactions Digital Experience
  40. 40. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 40 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Innovate
  41. 41. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 41 To Define Your Enterprise Mobile Strategy IT and Business Need to Work Together I need to engage with my customers, 24/7. I need an App for this, FAST! How do I develop Apps quickly, efficiently? How do I connect to back- end systems? Do I build native or hybrid or web? I need a seamless, secure user experience – across any data, and device.
  42. 42. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 42 Maximize existing IT investments  Develop cross platform & multi channel and multi device applications  Integrate data and services across the Enterprise and Mobile devices  Secure information uniformly across all layers of enterprise and mobile apps  Deploy & Manage cloud and on- premises for multi-channel delivery One Platform, Any App, Any Data, Any Device – Secure Oracle Mobile Platform ON-PREMISE PACKAGED APPLICATIONS CUSTOM APPLICATIONS CLOUD Multi-Channel SECURE DEVELOP INTEGRATE MANAGE DEPLOY ORACLE MOBILE PLATFORM
  43. 43. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 43 Oracle Mobile Platform One Enterprise Platform, Open, Integrated and Secure Innovation built on top of existing IT architectures Leverage existing developer & IT skills Out of box Oracle Mobile Apps built on Fusion Middleware Consistent security governance for mobile & enterprise One Platform, Any App, Any Data, Any Device – Secure
  44. 44. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 44  Apps built with Mobile Application Framework run on iOS & Android  Integration with E-Business Suite (or other Oracle Applications) via Application Adapters (in demo we show SOA/EBS Adapter)  Human approvals via BPM for large/complex orders  Content retrieved from WebCenter Content Manager  Security via OWSM, E-Business Suite Security. Extendable to Identity Management  Native device integration – GPS, Google Maps, Calendar and Email Oracle mobile platform for Oracle Applications Oracle Mobile Platform: One Platform, Any App, Any Data, Any Device – Secure Why Oracle AppAdvantage?
  45. 45. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 45 Customer Success Enterprise Mobility
  46. 46. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 46 Customer Success  Global leader in fuel logistics  Goal: Provide aviators with Fuel Finder solution, tailored for mobile devices  Solution: SOA, Oracle E-Business Suite – Fuel price comparison, order and purchase, all from one device and the comfort of the cockpit – Available for use while in flight – ADF Mobile in development – Mobile-enabled with anytime, anywhere access to Fuel Finder Enterprise Mobility
  47. 47. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 47 Customer Success Enterprise Mobility
  48. 48. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 48 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Simplify
  49. 49. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 49  State of Application Security  Five Transformation Principles  The Platform Transformation  Schneider Use Case Highlights
  50. 50. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 50 State of Application Security today • Monolithic & Fragmented • Proprietary & Inconsistent • Un-auditable & Un-reportable • Costly & Complex
  51. 51. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 51 • Socially Enabled • Flexible Maintenance • Shared Services • Strategic Security • Scalable Capacity Next State of Application Security
  52. 52. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 52 The Great Re-Architecture Transform or be Displaced
  53. 53. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 53 Authorization & Governance Simple Architecture Copyright © 2012, Oracle and/or its affiliates. All rights reserved.53 Secure Mobile & Cloud Social Integration Single Sign-On Five Transformational Principles
  54. 54. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 54 Fewer Audit Deficiencies Productivity Risk 35% Faster to Manage Roles 73% Cost Savings 48% More Responsive 46% Cost Speed Service Faster User Self-service 30% The Platform Transformation
  55. 55. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 55 Today A Secure Platform for enterprise, cloud & mobile GOVERNANCE MANAGEMENT SERVICES USER AUTHENTICATION LOCATION DATA EXTREME SCALE LOW TCO INTEGRATED INTEROPERABLE DEVICE AUTHN NAMING SERVICES HOST ACCESS CONTROL AP P THOUSANDS MILLIONS BILLIONS 10s of BILLIONS VIRTUAL DIRECTORY META DIRECTORY LDAP DIRECTORY IDENTITY FEDERATION EXTERNAL AUTHORIZATION ENTERPRISE& WEBSINGLE SIGN-ON MOBILE&SOCIAL SIGN-ON FRAUD DETECTION EMPLOYEES CONTRACTORS & PARTNERS CUSTOMERS & PROSPECTS OPERATING SYSTEMS DIRECTORY SERVICES A P P S APPLICATIONS COMMON REPOSITORY DATABASES SINGLE USER VIEW ACCESS REQUEST ENTITLEMENT CATALOG PRIVILEGED ACCOUNT MANAGEMENT ACCESS CERTIFICATION PRIVILIGED ACCOUNTS USER PROVISIONING CERTIFICATION REVIEW ACCESS REQUEST
  56. 56. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 56  Situation: 5 year IT Transformation project  Challenge: Increase efficiencies, decrease costs and enable the business  Solution: Oracle e-Biz Suite, CRM, OTM, FMW Components, DB, Identity Management and more, were all part of this project  Result: Simplifying architecture through shared services and technologies  Reduce Cost & Increase Security Schneider National Leverages IDM for Their Next- Generation Applications ENTERPRISE SECURITY
  57. 57. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 57
  58. 58. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 58 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Simplify
  59. 59. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 59 WHAT DOES IT TAKE TO OPTIMIZE YOUR APPLICATIONS PLATFORM? At Low Cost Built On Open Standards Ease Of Deployment Runtime Excellence Integrated Management Copyright © 2012, Oracle and/or its affiliates. All rights reserved.59
  60. 60. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 60 Oracle Exalogic and Exadata Together Java EE App. ERP App. SOA CRM App. IDM E20 Custom App. Data Mart CRM Data ERP Data SOA Dehydration Data Ware- house Exabus Exalogic Exadata • Exclusive to Exalogic • Maximum performance, security • Easy to deploy and manage • SQLNet over InfiniBand Application Tier Database Tier Fastest, Easiest Path to Unbeatable Application Performance
  61. 61. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 61 Run Report Overnight Reconcile Accounts Run Report Overnight Currency Reevaluation Run Report Overnight Allocation of Costs Run Report Overnight Generate Reports Run Report Overnight Manual Journaling Financial Close Business Benefits Faster Financial Close Serial Processes Time-Consuming, Report Runs Can Run into Next DayOracle Engineered Systems Enable Multiple Virtual Closes Virtual Close • Reconcile • Currency • Allocation • Reports • Journaling Virtual Close • Reconcile • Currency • Allocation • Reports • Journaling Virtual Close • Reconcile • Currency • Allocation • Reports • Journaling Financial Close Time Saved to Run ―What If‖ Scenarios
  62. 62. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 62 Accelerate Application Deployment on Exalogic Pre-configured Exalogic VM Templates for Applications Install in Minutes Traditional Installation Process Days Oracle VM Template Oracle VM Template Oracle VM Template Exalogic VM Templates System Test & Validation Build & Deploy Full Package Apply Patches & Updates Install Oracle Application Install hardware & prerequisites Deployment Time Saved
  63. 63. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 63 Customer Success  Second oldest University in Australia, ranked consistently among top universities in the world  Goal: Business transformation including platform refresh and new data center rollout  Today: High performance Exalogic & Exadata platform on integrated infrastructure—Currently runs E-Business Suite, Integration and Identity Management – 3 Million+ Logins in 3 Months – 5 seconds maximum Response Time for All Transactions in Portal – 20% savings by reusing data services when building new applications Platform Optimization
  64. 64. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 64 Why Oracle AppAdvantage?  Achieve extreme performance, reliability & scalability for Oracle Applications  6X faster application provisioning, so you can seize market opportunities faster  Reduce risk and protect IT investments  Lower TCO via integrated applications-to-disk management  Enjoy one-stop, industry-leading support from Oracle Differentiators for Platform Optimization with Oracle Exalogic
  65. 65. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 65 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Simplify
  66. 66. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 66 Rising Demand on Business Applications Data Volumes Resource Usage User Response Time Web 2.0 Application Users Field Service & Sales Integration With Other Corporate Applications
  67. 67. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 67 Ad-Hoc Queries on OLTP Degrade Performance Data Volumes Resource Usage User Response Time Web 2.0 Application Users Field Service & Sales Integration With Other Corporate Applications Allowing Ad-hoc Reporting Against OLTP Systems Increases Resource Usage and Drive-up User Reponses Time
  68. 68. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 68 Maximize Performance by Offloading Queries • Oracle GoldenGate moves data with sub-seconds latency to reporting instance • No performance degradation for source system • Real-time data available in an optimized reporting server • GoldenGate‘s heterogeneity allows to offload to cost effective platform • Can be combined with Oracle Data Integrator for complex transformations Available for: E-Business Suite, PeopleSoft, ATG, Siebel CRM, JD Edwards, and more Reduce Overhead with Real-Time Data Integration with GoldenGate Real-Time Change Data Feed
  69. 69. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 69 • Improved overall performance of Oracle E-Business Suite by removing overhead incurred by ad-hoc reporting. • Increased execution times for ad-hoc reporting. • Continued use of existing production systems until fully depreciated, saving Herbalife millions of dollars Real-Time Data Integration to ODS Customer Example: Herbalife Offloading Queries from Oracle E-Business Suite using GoldenGate
  70. 70. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 70 Maximum Availability During Upgrade & Migration • Upgrade your app using a parallel environment synched without business interruption • Minimize risk with failback option to the old system, or phased migration with active- active database replication • Certified for Siebel CRM, JD Edwards, Billing Revenue Management upgrades • Continuous operations during DB, OS, HW migrations for E-Business Suite and others Real-Time Data Replication with Oracle GoldenGate for Zero Downtime Real-Time Change Data Feed Optional Failback or Active-Active
  71. 71. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 71 • Zero database and application downtime during major Siebel CRM upgrade to version 8. 1 • Migrated 700,000 lines of customized code and 25 terabytes of data within the regular functional release window of just seven hours • Minimized risk with failback option Application and Database Upgrade without Downtime Customer Example: BT Zero Downtime Siebel CRM Upgrade
  72. 72. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 72 Why Oracle AppAdvantage in Performance & Availability Differentiators  Improve performance by offloading queries and reducing workload  Reduce cost by extending the lifetime of IT investments  Enhance insight into operations by using an optimized reporting environment with real-time data  Ensure high availability by upgrading and consolidating your systems without interrupting business  Modernize your systems with minimized risk via failback or phased migration options
  73. 73. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 73

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