Presentation for Oracle Days 2012 and Cloud Forum 2013 in EuropeModified from sources like the Cloud Builder Event.Modified by: Richard.Garsthagen@oracle.comModified by: Rafal.Szafulera@oracle.comLet’s discuss together:how the world is changing, how IT is changing and how cloud solutions can help us to keep up with this changes (PL: nadążyć za zmianami)
[TIP: You can delete slide 2 till 6 if you want to make the deck shorter. Deck 7 is a summary of slide 2 to 6]In today’s business world, we see the pace of change accelerating, with technology being a driving force.
The world is evermore increasingly connected – there are now 2.3 billion users on the Internet, growing at 8% annually
New technologies such as Social are influencing the way we interact. In fact, 1 out of every 5 online minutes ine is spent on social networking
The growth of mobile internet traffic is growing rapidly, driven by strong growth in mobile device marketPeople are getting information from new sources, such as social networks, and they are able to access that information anywhere they go on their mobile devices
There are now 1.1B Global 3G Mobile Subscribers, ramping quickly at 37% per year. This compares with the approximately 6.1 billion global mobile phone subscribers, so you can see there is tremendous upside growth potential with smartphones as well.3G includes CDMA 1x EV-DO and Rev. A/B, WCDMA, HSPA; One user may have multiple mobile subscriptions and may be counted as multiple subscriber (per Source: Informa WCIS+.)
Organizations have accelerated cloud adoption across industries, both large enterprises and small/mid-size businesses.Public Cloud adoption is up 50% in just one year. In the same period, Private Cloud adoption increased by 28%.Cloud has clearly moved beyond the early adopter stage and toward mainstream.Optional:This is based on IOUG surveys we ran in August 2011 and 2010: Private: 37% of customers already have a private cloud, up from 29% the previous year. 28% increase. Public: 21% of customers already use public clouds, up from 14% the previous year. 50% increase.It’s clear that both private and public cloud adoption are increasing rapidly. Private cloud adoption is significantly higher than public cloud adoption, but the rate of increase is higher for public clouds. Our survey results are consistent with findings from various analyst firms.
Cloud adoption is driven by cost savings, and increasingly by flexibility and speed.But to get all these advantages, you need to pick the right cloud
You need to transform your business to be able to deliver on these new demandsOracle’s comprehensive Cloud solutions transform your business, enabling you to focus on innovation, differentiation and competitive advantage
IT is facing a lot of challenges. It might seem tough to visualize the solution, given all the demands you’re trying to meet.IT Operations is already required to “do more with less.”You may be facing a reduction in budgets and staffing, while also trying to deal withincreasing requirements on the IT infrastructure.Meanwhile, everyone expects you to have the agility necessary to meet dynamic business needs quickly and effectivelyBasically IT must be able to respond to ever evolving business needs
As the requirements on the IT Infrastructure continue to grow, it becomes more and more difficult for IT Operations to support that increasing load.I’m sure you’ve all felt this way at some point in the past!
But what if you could ....Reduce costs by 50%, and deploy applications 90x faster? as well as shift resources from maintaining existing tasks and activities to actually innovating to attain business goals?
But a private cloud implementation CAN bring you those benefits.The good news is that this is actually possible.Consolidate 100’s of apps onto a standard, shared and elastically scalable PaaS or IaaS.Deploy new apps much faster, leveraging the shared platform and infrastructureThis kind of set-up provides agility, reduces costs and makes management easier
But your current environment can’t get you there. You’re working with 100s or even 1000s of DBs, Apps, Servers, etc. They’re Siloed SeparateSpecializedNon-standard
This environment creates problemsThese problems create a lot of negatives. Excess capacity that’s unused – taking money away from profits or other areas of investmentComplexity and difficulty of management – which trades off with the ability of IT to focus on innovation and undermines their agility when trying to move quickly.Give anecdotal customer example, or refer to problems customers face
Optional (can cut this slide to shorten)This environment creates problemsThese problems create a lot of negatives. Excess capacity that’s unused – taking money away from profits or other areas of investmentComplexity and difficulty of management – which trades off with the ability of IT to focus on innovation and undermines their agility when trying to move quickly.In addition, this silo'd, separate, and complex environment overloads and overwhelms the IT Operatons staff!
Your current environment can’t take you there. As you start encountering these challenges, it becomes more and more difficult going.As you begin trying to address these challenges, you also see that there are cloud solutions out there that are limited in their capabilities. Other clouds are insufficient at fulfilling some of the functions you need them to fulfill. Largely only support Infrastructure ServicesOnly allow VM based consolidationDon’t support Oracle Applications or other packaged appsCan’t run high demand/enterprise workloadsThey only supply part of what you need!
You see that they can't give you the comprehensive support you need.
Other clouds are insufficient – (note this is designed to be repeat format from the earlier slide, i.e.. Same negatives of other legacy, on-premise implementations as these other cloud solutions): Siloed SeparateSpecializedNon-standard
Oracle delivers the complete Cloud roadmapPL: kompleksowo
Consolidation and standardization are the first steps to a private cloud. Consolidating means moving multiple apps onto a shared and elastically scalable platform and/or infrastructure.Most of you have gone thru a consolidation project, but often have not really standardized yet.As some examples of different approaches to consolidation/standardization, you can consolidate/standardize at different levels of the stack. You start out with different apps running on different server implementations, as you can see here, with a lot of duplication and excess/wasted capacity. You can consolidate/standardize at PaaS and IaaS levels, each has different tradeoffs and benefits. <click> Consolidate onto shared IaaS, without standardization. This gives you the benefit of hardware resource pooling, and the immediate cost savings, but the environment is still complex as there's no standardization. <click> You can also consolidate onto standard, shared and elastically scalable PaaS, this gives you the benefits of Infrastructure consolidation, AND the benefit of reduced complexity as you ARE then implementing a standard platform.So what can you consolidate and/or standardize on?IaaS – only standardized the hardware layer
Oracle can deliver on this IaaS consolidation / StandardizationWith an out-of-the-box solution (EM12c) Offers virtualization for Sparc AND x86 leverage the concept of templates Oracle also has Assembly building to create more complex application ‘templates’, what we call assemblies offer this up via self-service
Besides consolidating and standardizing on the infrastructure, we can go up the stack and standardize on the platform.Important is to explain the difference between Paas and Iaas!A Virtual Machine with pre-installed OS and Database software (template) is NOT PaaS. This is at best “IaaS+”. Each copy of the template will have its own life cycle after it is provisioned. This means that you need to maintain each individual copy.With a True PaaS solutions, you are not copying pre-installed environment, but have one single (clustered) environment. The Platform software (database or middleware) is capable to sub-divided its resources (multi-tenancy), so each user can get their own working environment. As the PaaS is a single environment, you only have to maintain one single environment.
you can see these benefits right away: Reduced HW costs is one immediate benefit Simpler to manager with fewer implementations It's also now easier to innovate in this environment, as you can devote your resources to new, added value business processes, instead of having to focus on managing a difficult, complex and redundant environment.
So, how can you get there exactly? First step, Build your cloudWith existing HW capacity re-provision existing serversImplement virtualization to consolidate servers<Click>If new HW needed, engineered systems solve many implementation issues – Exa*, SuperCluster. You can leverage their optimized configurations to deliver extreme performance and ease of deployment.
To turn these IaaS and PaaS components (virtualization, Database and middleware) into a full cloud solution, Enterprise Manager 12c creates a full lifecycle solution.Using one comment set of technology (no matter if you want to serve up IaaS, PaaS or SaaS), EM12c provides with:On single system to define your menu options (library of what services you want to offer)On single self-service portal, where users can go and request any of these servicesEM12c provides of course across the stack monitoring, but it also monitors the actual cloud service, so you can see how many self-service requests are being processed, how long it takes to be completes, if there are any failures, etcAnd to finalize the cloud service life cycle, EM12c provides metering and charge back. And again here, it can do metering across the stack, so you can make a suitable metering model for IaaS based on IaaS elements like CPU usage, Disk I/O, Memory, etc. For DBaaS it can meter based on number of SQL queries, size of DB, what DB options are being used, etc. For middleware you can meter based on how many nodes you are running you application, the amount of user requests to the application, etc.
NOTE TO SPEAKER: THIS IS AN ANIMATED SLIDE – CLICK THROUGH---------------------------------------------Multi-Tenant evolves into “PaaS”And just to close here with another example of how this whole process is more of a journey than a destination, this is a snapshot of the path we’ve been taking with one of our customers – and we’re continuing to take. The company is Northern Trust and you can see this JavaArch project started way back in 1997 and ultimately evolved into a full private PaaS Cloud. Today it supports about 200 applications in 90 WebLogic groups across three separate WebLogic clusters duplicated in 2 active/active data centers. What did they get?Well, you can see the big inflection point here was around 2004 in the middle of the timeline and at the point on the graph below where they started building automation into their cloud and really started getting improved Time to Market and their infrastructure spend started to take a significant dip. -----------------Improved Time to Market – with a hosting pre-build shared services that every applicationBetter Service Levels – with one model and one set of tools across the enterpriseReduced Costs – the 12 year graph shows % investment in App Dev vs. Infrastructure.The inflection point mid graph is where the JavaArch platform picks up, and infrastructure spend takes a nose diveGetting to this Java based shared services multi-year journey rather than an overnight phenomenon. The four phases depicted are:JavaArch 1.x - The first component JavaArch1.x shared service Web SSO.Web2000 - introduced co-hosting and additional services beyond security.JavaArch8 - Based on WebLogic introduced Automation, templating and scripting JavaArch11 - the newest environment – adds virtualization for true elastic resource demand with fully automated environment creation. Architecture, repeatable design patterns and platform metrics were essential to this multi-phase roadmap. <CLICK>The summary is that Northern Trust has been able to save on their infrastructure costs. They have been able shift their resources and focus to developing new capabilities instead. And perhaps most remarkably, this continuous improvement has now become a part of their corporate DNA (culture).
One IT Development example had a reduction in delivery time from weeks, down to less than one hour! They raised server utilization up into the 80-90% range, all while consuming 75% less power and space.The bottom line was they were able to leverage the benefits of a cloud environment, all while using their existing staffing resource. More cloud, same resources.
Of course we know that there is not only public clouds, but that you likely will want to consume out of public clouds as well… and combinations like hybrid clouds..Oracle again here offers you with solutions based on the same common set of technologies!
Oracle Cloud Services provides complete end-to-end managed cloud services for Oracle hardware and software across the entire operations lifecycle; where Oracle provides deployment, management, monitoring, patching, security, and upgrade services for your entire stack. Oracle’s managed cloud services are a critical and proven part of Oracle’s broader cloud offerings.Since we developed and support the entire “stack”, we have unparalleled access to the latest technology developments and to a pool of resources unavailable anywhere else. This includes access to Oracle Product Development as well as Oracle Support. Because we work with the entire stack, we are able to engineer solutions together with certified configurations.
To summarize, with Oracle you get a complete cloud solution. You can reduce cost and complexity with fully integrated stack while Maximizizing user productivity and innovation with richest functionality.
“How Oracle Cloud Solutions can help to cope with a rapidly changing market?” Rafał Szafulera, Cloud Computing Solution Leader - EECIS, Oracle Polska