Location Intelligence: Introducing mapping to your BI system Barry Mostert, Oracle


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Oracle Location Intelligence, 06.04.2011

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Location Intelligence: Introducing mapping to your BI system Barry Mostert, Oracle

  1. 1. Location Intelligence<br />Barry Mostert<br />Director, BI EMEA<br />
  2. 2. Agenda<br />Business Intelligence & Spatial Analytics, a powerful combo<br />See BI & Spatial live in action<br />What are others doing with BI & Spatial?<br />Lets understand the business value;<br />Why Oracle BI Foundation?<br />Why NAVTEQ Maps?<br />Why add Oracle DB Spatial Option?<br />Questions?<br />Optional deep dive technical show & tell<br />
  3. 3. Why ORACLE & NAVTEQ?<br /><ul><li>ORACLE
  4. 4. #1 in overall Business Analytics market (IDC )
  5. 5. #1 Spatial database
  6. 6. Industry leader in BI (Gartner)
  7. 7. Only vendor with truly integrated BI & Spatial solution
  8. 8. NAVTEQ
  9. 9. The leading global provider of maps, traffic and location data
  10. 10. Single Global data specification
  11. 11. Mobile and office solutions
  12. 12. Data loads directly into Oracle</li></li></ul><li>Detect& Alert<br />DataIntegration<br />Scorecards<br />Interactive Dashboards<br />Reporting &Publishing<br />Ad-hoc Analysis<br />Office Integration<br />Collaborate<br />Search<br />Embedded<br />Mobile <br />Common Business Intelligence Foundation<br />OLTP & ODS<br />Systems<br />Data Warehouse<br />Data Mart<br />Packaged<br />Applications<br />(Oracle, SAP, Others)<br />Excel<br />XML/Office<br />Business<br />Process<br />OLAP<br />Sources<br />Exadata<br />Unstructured & Semi-Structured<br />Complete.Oracle Business Intelligence 11g<br />
  13. 13. Detect& Alert<br />DataIntegration<br />Scorecards<br />Interactive Dashboards<br />Reporting &Publishing<br />Ad-hoc Analysis<br />Office Integration<br />Collaborate<br />Search<br />Embedded<br />Mobile <br />Common Business Intelligence Foundation<br />OLTP & ODS<br />Systems<br />Data Warehouse<br />Data Mart<br />Packaged<br />Applications<br />(Oracle, SAP, Others)<br />Excel<br />XML/Office<br />Business<br />Process<br />OLAP<br />Sources<br />Exadata<br />Unstructured & Semi-Structured<br />Open.Oracle Business Intelligence 11g<br />
  14. 14. Integrated.Oracle Business Intelligence 11g<br />Detect& Alert<br />DataIntegration<br />Scorecards<br />Interactive Dashboards<br />Reporting &Publishing<br />Ad-hoc Analysis<br />Office Integration<br />Collaborate<br />Search<br />Embedded<br />Mobile <br />Common Enterprise Information Model<br /><ul><li>Common Metadata Foundation across all Data Sources
  15. 15. Common Security, Access Control, Authorization, Auditing
  16. 16. Common Request Generation and Optimized Data Access Services
  17. 17. Common Clustering, Workload Management, & Deployment
  18. 18. Common Systems & Operational Lifecycle Management</li></ul>OLTP & ODS<br />Systems<br />Data Warehouse<br />Data Mart<br />Packaged<br />Applications<br />(Oracle, SAP, Others)<br />Excel<br />XML/Office<br />Business<br />Process<br />OLAP<br />Sources<br />Exadata<br />Unstructured & Semi-Structured<br />
  19. 19. What Is Spatial?<br />Spatial is:<br /><ul><li>Every Citizens Address
  20. 20. Every Crime Scene
  21. 21. Every Flu Victims Address
  22. 22. Every House for sale
  23. 23. Social Economic Figures
  24. 24. Every Train, Car or Ship</li></li></ul><li>What Is Spatial?<br />Spatial is also:<br /><ul><li>Location of Assets
  25. 25. Location of Mobile assets in:
  26. 26. Hospitals (Wheelchairs, Infusion Pumps)
  27. 27. Workshop (Repair Equipment)
  28. 28. Office (beamers)
  29. 29. Properties
  30. 30. Location of People
  31. 31. Nurses, Doctors
  32. 32. Security Guards
  33. 33. Employees in Risky Environments
  34. 34. Prisoners
  35. 35. In-field personnel
  36. 36. Customers</li></li></ul><li>Spatial data is everywhere!<br />“About eighty percent of all data stored in corporate databases has a spatial component” <br /> - Franklin 1992<br />Franklin, C. 1992. An Introduction to Geographic Information Systems: Linking Maps to Databases. Database, April, pp. 13-21<br />
  37. 37. How did we use Spatial Information?<br />
  38. 38. How do we use Spatial Information?<br />
  39. 39. How do we use Spatial Information?<br />
  40. 40. I<br />Year<br />Plant Location Country, State<br />Spending Type<br />SpendSuppliers<br />Buyers<br />Invoiced Quantity<br />Year<br />Spend, Country<br />BuyersSpending Type<br />Suppliers<br />Invoiced Quantity<br />
  41. 41. Map driven filters, or prompts, in BI dashboardsOnly Possible With Spatial Analytics<br />Show incidents within 750ft <br />of selected park<br />
  42. 42. BI and Maps: A Natural Fit<br />Maps are a natural choice for representing spatially-related data<br />Help understand many phenomena and their relationships<br />More bars (red) or grocery stores (brown) per 10,000 people<br />Cholera incidents and possibly contaminated well<br />Map courtesy StrangeMaps, Wikipedia (John Snow)<br />
  43. 43. Spatial as part of the BI environmentIDC's Business Analytics Software Taxonomy, 2010<br />
  44. 44. Why merge BI and Spatial?<br />Imagine you are a decision maker in public health policy…<br />You will certainly have difficulties to answer to questions like:<br /><ul><li>Where are the urban spots that are more sensitive to heat waves, intense rain, flooding or droughts in Europe?
  45. 45. How many people with cardiovascular, respiratory, neurological and psychological diseases will there be in 2025 and 2050 in our hospital’s coverage zone?
  46. 46. Where next should we distribute our swine flu vaccines, based on the current outbreak?</li></li></ul><li>What is Spatial Business Intelligence or simply Location Intelligence?<br />
  47. 47. Location IntelligenceBoosts traditional Decision Making<br />BI provides the <br />WHO, WHAT & WHEN<br />Spatial provides the <br />WHERE<br />Reveals spatial relationships, trends, clusters and patterns undetectable with traditional BI.<br />Detect links, patterns and trends depending on the spatial context.<br />
  48. 48. A Location Intelligence system is…<br />Spatial<br />GIS<br />LocationIntelligence<br />Geographic<br />Information<br />System<br />Oracle DB locatorNAVTEQ MapsOracle DB Spatial Option<br />Geocoding Data<br />Database<br />BusinessIntelligence<br />Non-Spatial<br />Oracle DB<br />Oracle BI Foundation<br />Data<br />Information<br />Adding context and aggregation<br />* Source Galigeo<br />
  49. 49. Value of maps and location analysis in BI<br />Value of maps and location analysis in an “enterprise system”<br />Volume and complexity of sources integrated by BI<br />Expanded user base<br />=<br />x<br />x<br />Value of Spatial & BI IntegrationWhat does one capability add to the other?<br />BI Perspective<br /><ul><li>Enrich BI with geographic Maps
  50. 50. Enables location analysis in reporting, alerts and notifications
  51. 51. Use Maps as vehicle to guide navigation, filtering and drill-down</li></ul>GIS Perspective<br /><ul><li>Enrich GIS Layers with BI measures from ANY source system
  52. 52. Increases “GIS ROI”
  53. 53. Decrease time to deploy new GIS applications and custom coding to integrate conformed entities</li></li></ul><li>Who will benefit from Spatial Analytics?User roles and responsibilities<br />Business Users <br />& Field Personnel<br /><ul><li>Need to find the right information to make business decisions at the coal face </li></ul>Spatial Analysts <br />& Operations<br /><ul><li>Ownership of the data and respond to day-to-day business requirements </li></ul>IT Dept<br /><ul><li>Focus on data infrastructure, metadata model, tuning performance, security</li></li></ul><li>Map Building <br />& Visualisation<br />Files Excel<br />XML<br />Data Warehouse<br />Data Mart<br />Today’s Challenges of Spatial Analytics<br />GISusers<br />Business Users<br />Yawn...<br />Business Reports<br />Legacy GIS | Oracle BI<br />Legacy GIS<br />Proprietary GeoSpatial Data<br />OLTP & ODS<br />Systems<br />IT Dept<br />
  54. 54. Map Building <br />& Visualisation<br />Files Excel<br />XML<br />Data Warehouse<br />Data Mart<br />The Solution: BI with Spatial Analytics<br />GISusers<br />Business Users<br />Legacy GIS | Oracle BI<br />Enterprise-wide, Personalised, self service, Interactive, Embedded GIS<br />BI Dashboards, Charts and Tabular views<br />Enable mapping of any enterprise metrics<br />Non-Spatial Data provider<br />Common Enterprise Information Model<br />Oracle DB 11g Spatial<br />Spatial Analytics to enrich reports<br />Oracle BI Server<br />Proprietary GeoSpatial Data<br />OLTP & ODS<br />Systems<br />IT Dept<br />
  55. 55. Spatially-enabled Enterprise BI Reduce IT backlog while increasing self-sufficiency<br />Business Users <br />& Field Personnel<br /><ul><li>Improved decision making
  56. 56. More intuitive & relevant MIS
  57. 57. Greater utilisation of GIS & DWH investments
  58. 58. Proactively deliver shared maps & alerts to the broader user community
  59. 59. Answer new types of analytical questions using the built-in Oracle Spatial functions
  60. 60. Access to all enterprise data</li></ul>Spatial Analysts & Operations<br />IT Dept<br /><ul><li>Less time custom coding data extracts
  61. 61. Focus on data infrastructure, metadata model, tuning performance, security</li></li></ul><li>BI & Spatial in every Industry<br />Public Sector<br />Healthcare<br />Homeland Security<br />Agriculture<br />Utilities<br />Water<br />Energy<br />Telecommunications<br />Transportation<br />Rail/Road<br />Logistics<br />Insurance<br />Retail<br />Gaming<br />
  62. 62. TRANSPORTATION<br /><ul><li>CHALLENGES
  63. 63. Traffic monitoring
  64. 64. Technical maintenance of hundreds of bridges, tunnels…
  65. 65. Prevention against car accidents
  66. 66. Coordination of roadwork with local authorities
  67. 67. NEEDS
  68. 68. Be able to visualize traffic, roadwork and accidentsareas at a glance in near real time
  69. 69. Share data with local authorities and contractors
  70. 70. BENEFITS
  71. 71. Information shared with Federaland Local Governments
  72. 72. Reduced Maintenance costs
  73. 73. Anticipate traffic jams and risk areas</li></li></ul><li>WATER UTILITIES<br /><ul><li>CHALLENGES
  74. 74. Control and Monitoring of water quality and Funding of projects improving water resources
  75. 75. Compliance with regulatory authorities
  76. 76. Billions in investments; Area covering millions people
  77. 77. NEEDS
  78. 78. Enable consistency between many measures from thousands of assets spanning complex water Geo Information Systems
  79. 79. Automate frequent updates for high reactivity
  80. 80. BENEFITS
  81. 81. Target precise areas requiring investments
  82. 82. Improve reactivity and understanding of pollutions
  83. 83. Optimize allocation of funds</li></li></ul><li>HEALTHCARE<br /><ul><li>CHALLENGES
  84. 84. Monitor and control drinking water pollution levels
  85. 85. Centralize data regarding epidemics (eg. swine flu, bird flu, tuberculosis)
  86. 86. Plan medical resources needed over a 10 year period with demographic trends.
  87. 87. NEEDS
  88. 88. Be able to visualize epidemics over shortterm or long term periods
  89. 89. Share data with operational and localdepartments
  90. 90. BENEFITS
  91. 91. Health reporting communicated tothousands of users with relevantvisualization
  92. 92. Building of “Health Geo InformationWarehouse”</li></li></ul><li>AGRICULTURE<br /><ul><li>CHALLENGES
  93. 93. Controls to decide farmer fund application eligibility take too long
  94. 94. Measure the impact EU Policies have on a particular territory
  95. 95. Estimation of investment risks is difficult
  96. 96. Slow to pay out to farmers
  97. 97. NEEDS
  98. 98. to integrate various data sources with geographicalinformation in order to have a complete 360° overview using powerful visual analysis
  99. 99. Optimize operations
  100. 100. BENEFITS
  101. 101. Internal and external data sources (numeric,geographical, weather, points of interest) seamlessly integrated into reporting
  102. 102. Quick fraud detection
  103. 103. Powerful and intuitive visual analysis</li></li></ul><li>BI & Spatial Demo<br />
  104. 104. For more information...<br />Contact your local Oracle account representative<br />Oracle Spatial Product Management<br />Mike Turnill (mike.turnill@oracle.com)<br />Albert Godfrind (albert.godfrind@oracle.com)<br />Oracle BI Business Development<br />Barry Mostert (barry.mostert@oracle.com)<br />NAVTEQ Marketing<br />Pascal Boyeau (pascal.boyeau@navteq.com)<br />NAVTEQ Business Development<br />Ian Prentice (ian.prentice@navteq.com) <br />
  105. 105. Questions<br />