1.
Quantified Self
and Behaviour Change:
are we there yet?
Dr Lukasz Piwek
@motioninsocial

2.
high blood pressure
high cholesterol level
physical inactivity
obesity
45%*
*NHS The Atlas of Risk (2014)

3.
self-monitoring + feedback
continuous
intelligent
detailed
instant
personalised
objective
Festinger, 1954
Mcfall and Hammen,1971
Kirsenbaum et al., 1981
Bandura, 1997
Wilbur et al., 2003
Womble et al., 2004
Williams et al., 2007
Du et al., 2011
Swan, 2012
Bird et al., 2013

4.
rHEALTH X1. XPrize Foundations (2014)

5.
“The future is here
its just not equally distributed yet.”
William Gibson

6.
problem 1
technical challenges
Fitbit Jawbone UP Nike Fuelband

7.
Fitbit Jawbone UP Nike Fuelband
THOSE THREE DEVICES ACCOUNTED FOR
97%
of all smartphone-enabled
activity trackers sold in 2013*
*cmo.com

8.
Fitbit Jawbone UP Nike Fuelband

9.
distance
per day
(km)
days
fuelband
jawbone
fitbit
5
10
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
squash
gym
a lot of meetings
at work squash
(lost fitbit)

10.
simplify
suggest
tunnel
tailor
track
facilitate
condition
NORMAN AFFORDANCE (1998)
FOGG PERSUASIVE DESIGN (1999)

11.
“Each new device should
reduce the complexity of the
system and increase the value
of everything else in the
ecosystem.”
Bill Buxton

12.
QS cyclists
speed distance duration elevation performance
history
non-QS cyclists
+
viewing location + destination
planning with
public transport

13.
speed distance duration
simplicity
utility
& relevance
is critical

14.
problem 2
individual differences
*Nielsen Connected
Life Report (2014)

15.
*Ledger et al. (2014)
0%
25%
50%
75%
100%
0 3 6 9 12 15 18 21 24
time (months)
rate of
sustained
use (%)
32% drop rate
within 6 months
50% drop rate
after 12 months

16.
APPS USED ONLY ONCE*
26%
APPS USED NO MORE THAN 10 TIMES*
74%
*Localytics (2011)

17.
vs
free1 year

18.
13
NON-QS
INITIAL
SURVEY
DEBRIEFING
INTERVIEW
5 weeks
12
QS
+
5 weeks

19.
yourtime?16th
monday
traveled
to campus?
why not
cycling?
how?
L ?
=
=

20.
>

21.
norms
beliefs
attitudes
motivations
personality traits
cultural influences
socio-economic factors

22.
psychsensorlab.com
PSYCHOLOGY
SENSOR LAB
TM
NetPropagate
Systems
TM

23.
“(…) without the proper design, without
considering how new products and services fit
into people's day-to-day lives, any new
technology can be terrifying. That's where the
challenge comes in. The task of making
(new technology, new world version) can't
be left up to engineers and technologists
alone - otherwise we will find ourselves
overrun with amazing capabilities that
people refuse to take advantage of.
Designers, who have always been adapt at
watching and responding to our needs, must
bring to bear a better understanding of how
people actually live.”
Cliff Kuang Wired 10/2013

24.
big “Thank You” to:
adam joinson @joinson
david ellis @davidaellis
james morvan @jmorvan84