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Quantified Self and Behaviour Change: are we there yet?

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Presented on November 13th 2014 during "Quantified Self in a Sustainable Society" workshop in Somerset House, London. Here is archive for all talks: http://sustainablesocietynetwork.net/quantified-self-in-a-sustainable-society-november-13th-2014/

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Quantified Self and Behaviour Change: are we there yet?

  1. 1. Quantified Self and Behaviour Change: are we there yet? Dr Lukasz Piwek @motioninsocial
  2. 2. high blood pressure high cholesterol level physical inactivity obesity 45%* *NHS The Atlas of Risk (2014)
  3. 3. self-monitoring + feedback continuous intelligent detailed instant personalised objective Festinger, 1954 Mcfall and Hammen,1971 Kirsenbaum et al., 1981 Bandura, 1997 Wilbur et al., 2003 Womble et al., 2004 Williams et al., 2007 Du et al., 2011 Swan, 2012 Bird et al., 2013
  4. 4. rHEALTH X1. XPrize Foundations (2014)
  5. 5. “The future is here its just not equally distributed yet.” William Gibson
  6. 6. problem 1 technical challenges Fitbit Jawbone UP Nike Fuelband
  7. 7. Fitbit Jawbone UP Nike Fuelband THOSE THREE DEVICES ACCOUNTED FOR 97% of all smartphone-enabled activity trackers sold in 2013* *cmo.com
  8. 8. Fitbit Jawbone UP Nike Fuelband
  9. 9. distance per day (km) days fuelband jawbone fitbit 5 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 squash gym a lot of meetings at work squash (lost fitbit)
  10. 10. simplify suggest tunnel tailor track facilitate condition NORMAN AFFORDANCE (1998) FOGG PERSUASIVE DESIGN (1999)
  11. 11. “Each new device should reduce the complexity of the system and increase the value of everything else in the ecosystem.” Bill Buxton
  12. 12. QS cyclists speed distance duration elevation performance history non-QS cyclists + viewing location + destination planning with public transport
  13. 13. speed distance duration simplicity utility & relevance is critical
  14. 14. problem 2 individual differences *Nielsen Connected Life Report (2014)
  15. 15. *Ledger et al. (2014) 0% 25% 50% 75% 100% 0 3 6 9 12 15 18 21 24 time (months) rate of sustained use (%) 32% drop rate within 6 months 50% drop rate after 12 months
  16. 16. APPS USED ONLY ONCE* 26% APPS USED NO MORE THAN 10 TIMES* 74% *Localytics (2011)
  17. 17. vs free1 year
  18. 18. 13 NON-QS INITIAL SURVEY DEBRIEFING INTERVIEW 5 weeks 12 QS + 5 weeks
  19. 19. yourtime?16th monday traveled to campus? why not cycling? how? L ? = =
  20. 20. >
  21. 21. norms beliefs attitudes motivations personality traits cultural influences socio-economic factors
  22. 22. psychsensorlab.com PSYCHOLOGY SENSOR LAB TM NetPropagate Systems TM
  23. 23. “(…) without the proper design, without considering how new products and services fit into people's day-to-day lives, any new technology can be terrifying. That's where the challenge comes in. The task of making (new technology, new world version) can't be left up to engineers and technologists alone - otherwise we will find ourselves overrun with amazing capabilities that people refuse to take advantage of. Designers, who have always been adapt at watching and responding to our needs, must bring to bear a better understanding of how people actually live.” Cliff Kuang Wired 10/2013
  24. 24. big “Thank You” to: adam joinson @joinson david ellis @davidaellis james morvan @jmorvan84

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