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Online consumer persuasion: a short introduction.

Guest lecture for 'Interactive Marketing' masters module at the University of West of England (UWE), Bristol on 24th of February 2015.

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Online consumer
persuasion:
a short introduction
Interactive Marketing
24th of February 2015
Dr Lukasz Piwek
@motioninsocial
digital
reality
EMAIL SEND (every minute)
279 million
PHOTOS UPLOADED AND SHARED
500 million
(every minute)
SEARCHES (every minute)
2.8 million
VIEWS (every minute)
3.2 million
WEBSITES CREATED (every minute)
839
TWEETS (every minute)
278,000
SALES (every minute)
$100,000
LIKES (every minute)
2.6 million
PEOPLE WATCHING PORN
124,000
(every minute)
PEOPLE CONNECTED TO INTERNET
PEOPLE SHOPPING ONLINE (2013)
2.3 billion
3 billion
ONLINE SALES ARE WORTH (2013)
£588 billion
growing by 19% every year
(2015)

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Online consumer persuasion: a short introduction.