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Baby kick smartpitch phase 3

BabyKick is a wearable device for pregnant ladies.

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Baby kick smartpitch phase 3

  1. 1. Company name: BabyKick Team members: Yunpu Li, Lukas Zhao, Justin Cruz, Zhiyi Chen Track Designation: Healthcare Track + general track Innovative App track A Wearable Device for Pregnant Women passive fetal movement detection | real-time visualization | establishing histogram To enjoy the animations in this presentation, please play the slide show
  2. 2. A mother’s wish Every pregnant woman wants to know all the time that the baby is well Baby’s kicking reassure the mother and brings her closer to the baby Problem: ultrasonic technology based devices are NOT safe for all-time use, and require specialists
  3. 3. Meet BabyKick A belly band with a sensor matrix + a mobile app SAFE! for all-time use Passive sensing technology, without ANY harmful energy input Tracking baby’s health Establish fetal movement histogram + anomaly alert FUN Real-time visualization + rich social media features
  4. 4. The baby’s movement is then simulated The mechanical features of the detected motions will be analyzed by the microprocessor and the powerful CPU of modern smart devices Analyzing and processing detected motions Baby makes a move Passive detection Processing data Simulation animation How it works Kick? Punch? Headbutt? ……Safe! int BabyKick::Algorithm(SignalDetected){ //Fast, accurate, smart! Real signal and background noise separation; } //Mathematical modeling and data analysis Photo inside our working prototype generation-1
  5. 5. Anomaly alert Especially beneficial to high-risk pregnancies time When the baby is not feeling well, the movement rate changes dramatically. Sometime it takes the mother several days to notice. But BabyKick will catch the anomaly quickly and alert the mother so she doesn’t miss the best opportunity to see the doctor.
  6. 6. Real-time visualization Rich social media features
  7. 7. Financial need (April, 2015 to December, 2015) R&D 2nd MVP $12,000 IP and legal services $6,000 Marketing and Beta-test $15,000 Total $33,000 4 million newborns every year in the US 83% of women are strongly interested in our invention* -100000 0 100000 200000 300000 400000 Projected Profit and Loss 2016 2017 2018 -60000 -40000 -20000 0 20000 40000 60000 0 10 20 30 Break-even Analysis 11th month Team milestones achieved:  Working prototype hardware gen-1  Software: working data analysis module  APP gen-1 (* interviewed 100 men and 100 women, randomized sampling)
  8. 8. Financial Plans (next 3 years) Revenue 2016 2017 2018 Total Revenue $ 560,000 100% $ 840,000 100% $ 1,260,000 100% Cost of Goods Sold Total Cost of Goods Sold 144,000 26% 216,000 26% 324,000 26% Gross Margin 416,000 74% 624,000 74% 936,000 74% Payroll 73,139 82,026 90,794 Operating Expenses Advertising 84,000 86,520 89,116 Office Expense 2,400 2,424 2,448 Research & Development 36,000 37,800 39,690 Travel, Meals and Entertainment 4,000 4,040 4,080 Miscellaneous 5,000 5,050 5,101 Total Operating Expenses $ 296,400 53% $ 306,884 37% $ 317,771 25% Income (Before Other Expenses) $ 46,461 8% $ 235,090 28% $ 527,435 42% Other Expenses Amortized Start-up Expenses 43,500 43,500 43,500 Depreciation 1,529 1,529 1,529 Interest Total Other Expenses $ 46,518 8% $ 47,082 6% $ 47,082 4% Net Income Before Income Tax $ (58) $ 188,008 $ 480,353 Income Tax $ 8,688 $ 46,302 $ 104,771 Net Income/Loss $ (8,746) -2% $ 141,706 17% $ 375,582 30% Angels or VC’s: $100K bulk of current financing 1st year sell 4000 pieces (0.2% of the market) Annual growth 30% Spend 12% on sales & marketing Spending on R&D BabyKick expects steady growth in profit over the next three years

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