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How does See-Think-Do-Care works in Facebook Ads

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My #BabelCamp 2015 presentation about how the STDC framework works in Facebook Ads. Case study included!

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How does See-Think-Do-Care works in Facebook Ads

  1. 1. wersm.com #BabelCamp | Lukáš Krejča | LukasK.cz
  2. 2. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude ...and they lived happily ever after
  3. 3. #BabelCamp | Lukáš Krejča | LukasK.cz
  4. 4. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude Who is this guy?
  5. 5. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude LukasK.cz @lukaskrejca
  6. 6. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude „We want more leads and Facebook Fans from Facebook Ads.“
  7. 7. #BabelCamp | Lukáš Krejča | LukasK.cz
  8. 8. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude SEE
  9. 9. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude THINK
  10. 10. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude DO
  11. 11. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude CARE
  12. 12. #BabelCamp | Lukáš Krejča | LukasK.cz
  13. 13. #BabelCamp | Lukáš Krejča | LukasK.cz
  14. 14. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude Facebook ads in all phases of buying process?
  15. 15. #BabelCamp | Lukáš Krejča | LukasK.cz
  16. 16. Jak používat UTM parametry? Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz For every stage you need: Goal Audience Content Analytics metrics
  17. 17. #BabelCamp | Lukáš Krejča | LukasK.cz
  18. 18. Goal To get know that anybody could have online store. Audience Lookalike, Digital marketing /ecommerce, small busines owners Content MujPrvniEshop.cz Analytics Reach, visits Shoptet.cz – See stage
  19. 19. #BabelCamp | Lukáš Krejča | LukasK.cz
  20. 20. Goal 1. Facebook fans 2. Show Shoptet as the best solution Audience Remarketing Content MujPrvniEshop, Shoptet advantages Analytics 1. CPF – cost-pre-fan 2. Visits, asisted conversions Shoptet.cz – Think stage
  21. 21. #BabelCamp | Lukáš Krejča | LukasK.cz
  22. 22. #BabelCamp | Lukáš Krejča | LukasK.cz
  23. 23. Goal 30-day Trial Sign-Up Audience Remarketing Content Shoptet advantages, homepage Analytics CPA Shoptet.cz – Do stage
  24. 24. #BabelCamp | Lukáš Krejča | LukasK.cz
  25. 25. Goal New customers Audience Trial users Remarketing Content Paid version pros, discount Analytics PNO Shoptet.cz – Care stage
  26. 26. #BabelCamp | Lukáš Krejča | LukasK.cz
  27. 27. Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz O čem to bude YES, you can use Facebook ads in all phases of buying process!
  28. 28. LUKASK.CZ @LUKASKREJCA FB.COM/LUKASK.CZ

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